The green care code: How nature connectedness and simple activities help explain pro-nature conservation behaviours

Miles Richardson,

Holli-Anne Passmore,

Lea Barbett,

Ryan Lumber,

Rory Thomas,

Alex Hunt

Published: Jan. 1, 2020

The biodiversity crisis demands greater engagement in pro-nature conservation behaviours. Research has examined factors which account for general pro-environmental behaviour; that is, behaviour geared to minimizing one's impact on the environment. Yet, a dearth of research exists examining factors that account for pro-nature conservation behaviour specifically—behaviour that directly and actively supports conservation of biodiversity. This study is the first of its kind to use a validated scale of pro-nature conservation behaviour. Using online data from a United Kingdom population survey of 1,298 adults (16+ years), we examined factors (composed of nine variable-blocks of items) that accounted for pro-nature conservation behaviour. …