Journal of Marketing Research,
Journal Year:
2024,
Volume and Issue:
unknown
Published: July 31, 2024
Rank
lists
vary
in
the
number
of
items
ranked
on
list
(e.g.,
top
5
vs.
20
movies
IMDb),
that
is,
rank
length.
Across
ten
studies,
including
both
field
and
laboratory
experiments,
authors
examine
influence
length
evaluations,
willingness
to
pay,
choice.
They
document
a
novel
effect:
The
same
elicit
more
positive
judgments
when
is
longer
(vs.
shorter),
although
differences
between
are
smaller.
This
effect
driven
by
consumers’
tendency
narrowly
focus
manner
which
they
map
onto
their
mental
line.
extends
explore
three
different
kinds
choice
contexts,
discuss
implications,
offer
suggestions
for
future
research.
Asia Pacific Journal of Tourism Research,
Journal Year:
2023,
Volume and Issue:
28(3), P. 177 - 190
Published: March 4, 2023
Tourism
live
streaming
has
gradually
come
into
the
public's
sight
and
become
an
important
channel
to
entertain
obtain
information.
However,
how
retain
users
is
focus
of
tourism
stakeholders.
Based
on
elaboration
likelihood
model,
this
article
developed
integrated
relationship
model
between
information
quality,
source
credibility
users'
continuous
viewing
intention,
with
social
spatial
presence
as
mediators
perceived
stress
moderator.
This
research
used
empirical
analysis
through
questionnaire
survey
structural
equation
model.
The
data
showed
that
quality
positively
affect
intention
users.
Social
mediated
impact
intention.
Perceived
negatively
moderated
These
findings
provided
theoretical
practical
insights
can
promote
development
in
modern
field.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(18), P. 13337 - 13337
Published: Sept. 6, 2023
Irrationality
is
a
strong
phenomenon
in
consumer
behavior
that
significantly
impacts
final
purchase
decisions.
Through
holistic
approaches,
companies
have
become
more
oriented
towards
emotional
experiences.
This
study
investigates
the
impact
of
Dove
brand
advertising
appeals
on
frequency
and
intensity
emotions
experienced
by
Slovak
consumers.
A
theoretical
framework
was
created
for
conceptual
development
their
irrational
purchasing
behavior.
An
online
questionnaire
conducted
using
scale
subjective
habitual
well-being
(“SEHP”)
psychodiagnostic
tool
sample
417
The
results
show
(1)
with
appeal
has
different
effects
consumers’
depending
age,
(2)
affects
consumers
negatively
than
positively,
(3)
use
space
creates
an
connection
brand.
Our
shows
current
trends
influence
can
promote
impulsive
buying
behaviors.
Thus,
part
brand,
creating
between
them.
result
positive
Creating
cosmetic
products
also
social
significance
building
self-confidence,
status,
beauty.
Economies,
Journal Year:
2023,
Volume and Issue:
11(6), P. 172 - 172
Published: June 20, 2023
Micro
and
small
industries
(MSIs)
must
utilize
digital
technology
if
they
hope
to
meet
obstacles
endure
in
a
market
that
is
always
evolving
owing
technological
advancements.
This
study
aims
examine
the
capacity
of
business
factors,
marketing
constraint
credit
entrepreneur
firm
factors
as
determinants
innovation
proxied
by
internet
adoption
usage
levels
(for
communication
information,
for
promotion,
buying
selling,
fintech).
uses
sample
size
90,295
MSIs
secondary
data
from
survey
2019.
As
analytical
tools,
logit
ordinary
least
square
(OLS)
were
employed.
The
findings
demonstrate
MSIs’
are
substantial
continuously
affect
innovation,
primarily
its
influence
motivator.
These
results
will
hopefully
offer
insights
government
consideration
regarding
policies
on
how
encourage
themselves
references
when
about
make
decisions.
