Leveraging Social Media for Strategic Business Excellence in Wine Tourism: Insights from China’s Helan Mountains

Journal of Ecohumanism, Journal Year: 2025, Volume and Issue: 4(1)

Published: Jan. 23, 2025

Purpose: The main purpose of this study was to fill the research gap regarding factors influencing decision-making intentions wine tourists through social media and explore mediating effect emotional attitude in relationship. Approach: conducted two stages. First, significant 'decision-making intention' among were identified. Then, role 'emotional attitude' between influence explored. Findings: found that 'ource credibility', 'opinion leaders', 'number electronic Word Mouth (eWOM)', 'information attractiveness' have a considerable impact on attitude'. Additionally, it noted eWOM' is most factor. Value: This first integrate all these constructs into single model empirically test it, providing valuable insights for application tourism sector. It also highlights managerial, social, academic implications research.

Language: Английский

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Balancing consistency and incongruence: Influences on consumer booking intentions in the sharing economy

Tourism Management, Journal Year: 2025, Volume and Issue: 109, P. 105134 - 105134

Published: Jan. 13, 2025

Language: Английский

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Guests' Value Co‐Creation Behavior in Airbnb: The Role of Light Triad Personality, Perspective‐Taking, and Host Incivility

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(3)

Published: April 29, 2025

ABSTRACT This study examines the association between light triad personality, perspective‐taking, host incivility, and value co‐creation behavior in Airbnb. Data were collected from 360 Indian Airbnb customers November 14 29, 2023, analyzed using partial least squares‐structural equation modeling. Results showed that is positively related to perspective‐taking behavior, mediates relationship incivility does not moderate behavior. The demonstrates two personal factors as antecedents of To promote suggests practitioners focus on advertising campaigns highlight hosts' efforts deliver exceptional guest services despite their limitations. Additionally, it recommends expanding profiles platform include stories showcase investments involved hosting.

Language: Английский

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Host–Guest Interaction and Sustainable Consumption Behaviour on Sharing-Accommodation Platforms: Using a Big Data Analytic Approach

Sustainability, Journal Year: 2024, Volume and Issue: 16(13), P. 5423 - 5423

Published: June 26, 2024

The rapid expansion of the sharing economy has ignited diverse perspectives regarding its sustainability implications. Nevertheless, a comprehensive study examining influence host–guest interactions on sustainable consumption behaviour is yet to be conducted. To fill abovementioned gap, this research crawls online data and corresponding consumer reviews 46,360 properties listed Muniao Short Rent. Employing latent Dirichlet allocation (LDA) model conducting subsequent regression analysis using SPSS, empirically demonstrates that interaction frequencies positive emotions during positively guests’ behaviours within sharing-accommodation context. This proposes significance relationship for green consumers argues factors such as price house type negatively moderate initiatives.

Language: Английский

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Why Do Consumers Adopt Access-Based Services?

Quarterly Journal of Marketing, Journal Year: 2024, Volume and Issue: 44(2), P. 167 - 173

Published: Aug. 22, 2024

Language: Английский

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Turning flaws into favors: Exploring the impact of self-mockery on purchase intention for aesthetically flawed products

Asia Pacific Management Review, Journal Year: 2024, Volume and Issue: unknown, P. 100344 - 100344

Published: Dec. 1, 2024

Language: Английский

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