SAGE Open,
Journal Year:
2024,
Volume and Issue:
14(4)
Published: Oct. 1, 2024
Small
and
medium-sized
enterprises
(SMEs)
use
social
media
to
communicate
effectively
with
stakeholders.
However,
little
is
known
about
the
influence
wielded
by
adoption
on
sustainable
performance
during
COVID-19.
Based
technology–organization–environment
(TOE)
framework,
our
study
developed
an
integrated
model
explore
factors
affecting
its
effect
in
SMEs
Saudi
Arabian
context.
The
quantitative
method
of
a
survey
was
used
collect
data
from
owner-managers
CEOs.
Partial
least
square
analyze
collected
609
respondents.
findings
revealed
that
environmental
(i.e.,
intensity
competition,
competitive
pressure,
bandwagon
effect),
technological
relative
advantages
compatibility),
organizational
have
been
key
drivers
It
also
indicated
predictor
social,
environmental,
economic
sustainability.
This
provides
meaningful
implications
ways
fostering
performance.
Human Behavior and Emerging Technologies,
Journal Year:
2024,
Volume and Issue:
2024(1)
Published: Jan. 1, 2024
Consumers’
willingness
to
pay
a
price
premium
is
pivotal
for
assessing
brand
value
and
competitive
advantage.
Yet,
limited
scattered
research
has
focused
on
how
combining
emotion,
strength,
loyalty
can
influence
consumers’
accept
premium.
The
present
study
examines
the
role
of
attachment,
in
determining
explores
their
interplay
using
serial
mediation
model
within
unified
framework,
specifically
focusing
home
appliance
brands.
Data
from
323
valid
questionnaires
collected
Algerian
households
were
analyzed
PLS‐SEM.
Results
demonstrate
that
significantly
positively
influenced
by
loyalty.
Furthermore,
relationship
between
strength
mediated
attachment
Grounded
various
theories
addressing
gaps
captured
previous
studies,
this
considered
pioneering
field.
This
advances
our
understanding
emotional
bonds,
relationships,
findings
highlight
importance
managers
sustain
robust
brands
stimulate
opening
extra,
thereby
achieving
maintaining
long‐term
success
market.
Economics,
Journal Year:
2024,
Volume and Issue:
12(3), P. 75 - 94
Published: Aug. 15, 2024
Abstract
The
emergence
of
Social
Commerce,
facilitated
by
social
media
platforms
such
as
Facebook,
Snapchat,
and
Instagram,
has
revolutionized
electronic
commerce,
reshaping
consumer
behavior
business
dynamics.
This
study
investigates
the
connection
between
customer
value
sustainable
choice
in
focusing
on
individuals
aged
18
above
actively
engaged
with
these
platforms.
Employing
a
convenience
sampling
method
survey
383
participants,
structural
equation
model
was
utilized
to
assess
various
hypotheses.
findings
highlight
significant
impact
word
mouth,
intention,
offers,
trust
purchase
decisions
within
Commerce.
These
factors
play
pivotal
roles
shaping
perspectives,
emphasizing
importance
integrating
online
brand
communities
into
marketing
communication
strategies.
By
leveraging
media,
vendors
can
facilitate
discovery,
sharing,
recommendation,
transaction
goods
services,
enhancing
promoting
choices.
contributes
understanding
context
offering
insights
for
businesses
adapt
thrive
an
increasingly
digital
marketplace.
Özgür Yayınları eBooks,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 26, 2024
Bu
bölümde
dijital
pazarlamanın
dinamik
ortamını
yeniden
şekillendiren
yenilikçi
teknolojiler
ve
trendler
ele
alınmaktadır.
Geleneksel
ötesine
geçen
işletmeler
artırılmış
gerçeklik
(Augmented
Reality-AR),
sanal
(Virtual
Reality-VR)
yapay
zekâ
(Artificial
Intelligence-AI)
gibi
sürükleyici
teknolojileri
kullanarak
gelişmiş
müşteri
deneyimleri
yaratmaktadır.
teknolojiler,
kişiselleştirilmiş
içerik
sunmaktan
reklamcılığı
geliştirmeye
etkileşimli
pazarlama
kampanyaları
oluşturmaya
kadar
çeşitli
amaçlar
için
kullanılmaktadır.
Metaverse
blokzincir
teknolojilerinin
yükselişi,
işletmelere
dünyalarda
müşterilerle
etkileşim
kurmaları
şeffaflık
ile
güvenliği
artırmaları
yeni
yollar
sunmaktadır.
Etkileyici
özellikle
mikro
etkileyicilerin
kullanıcı
tarafından
oluşturulan
içeriğin
artan
önemi
gelişmeye
devam
etmektedir
markalara
hedef
kitlelerine
ulaşmaları
etkili
Arama
motoru
optimizasyonu
(Search
Engine
Optimization-SEO),
sesli
arama
sıfır
tıklama
yükselişiyle
gelişmektedir
bu
da
işletmelerin
değişen
ortamda
görünürlüklerini
korumaları
stratejilerini
uyarlamalarını
gerektirmektedir.
Ek
olarak
kısa
biçimli
videolar
canlı
yayın
etkinlikleri
trendler,
fırsatlar
yaratmakta
stratejilerinin
sürekli
yenilenmesini
Son
etik
uygulamaları
veri
gizliliğine
olan
vurgu
önem
kazanmakta
işletmeleri
tüketici
güvenini
korumak
şeffaf
sorumlu
bir
şekilde
hareket
etmeye
teşvik
etmektedir.
Sürdürülebilirliğe
ilgi,
çevresel
sosyal
sorumluluğu
stratejilerine
entegre
yönlendirmektedir.
geleceğini
şekillendirmekte
uygulamalara
öncelik
vermelerini
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS,
Journal Year:
2024,
Volume and Issue:
22, P. 110 - 129
Published: Dec. 20, 2024
This
study
investigates
whether
audit
fees
are
impacted
by
board
diversity
and
ownership
structure.
Specifically,
the
purpose
of
this
is
to
investigate
correlation
between
through
directors’
composition
which
includes
size
board,
independent
members,
multiple
directorships
gender
diversity,
CEO
tenure)
—as
well
as
construction
Ownership
concentration,
foreign
intuitional
concentration)
features
namely,
fees.
Secondary
data,
intended
be
gathered
from
annual
reports
Jordanian
enterprises
financial
auditing
has
been
used
address
this.
The
control
variables
client
size,
leverage,
business
complexity,
sales
internationally,
asset
return.
relationships
tested
using
OLS
regression.
also
seeks
inspect
on
influences
findings
illustrate
that
some
aspects
governance
mechanisms
influence
research
implies
there
a
strong
positive
further
supports
notion
reporting
reliable.
results
indicated
depressing
relationship
directors'
duration
CEOs.
Additionally,
demonstrated
hurt
directors
(many
directorships)
had
statistically
significant
impact
fees,
according
results.
suggest
key
factor
in
determining
quality
