Journal of Global Information Management,
Journal Year:
2024,
Volume and Issue:
32(1), P. 1 - 32
Published: Dec. 28, 2024
Despite
the
risks
associated
with
generative
AI
(GenAI)
chatbots,
people
increasingly
use
these
technologies,
which
may
seem
contradictory.
This
study
identified
and
explored
factors
related
to
trust,
perceived
values,
satisfaction,
sustainable
of
GenAI
chatbots.
Relying
on
IS
theories
build
a
stimulus-organism-response
model,
authors
tested
model
using
PLS-SEM
data
from
393
ChatGPT
users.
The
results
show
that
user
competence
autonomy
dramatically
increase
user's
trust
in
ChatGPT,
improves
hedonic
value
(HV),
utilitarian
(UV),
value-in-use,
task-technology
fit
(TTF),
information
accuracy,
knowledge
acquisition,
informativeness,
satisfaction.
In
addition
satisfaction
depends
HV,
UV,
TTF.
sustainability
HV
However,
privacy
concerns,
risks,
awareness
do
not
affect
consumer
trust.
There
is
complete
mediation
between
sustainability,
as
well
sustainability.
Journal of Business and Industrial Marketing,
Journal Year:
2025,
Volume and Issue:
40(13), P. 158 - 170
Published: May 2, 2025
Purpose
This
paper
focuses
on
interfirm
multidimensional
trust
in
high-tech
firm
internationalization.
Firms
(SMEs)
that
are
small
and
resource-constrained
collaborate
with
bridge-makers
the
target
markets
their
quest
for
Understanding
how
develops
between
bridge-maker
is
essential
a
deeper
understanding
of
aims
to
answer
two
research
questions:
What
dimensions
crucial
enhancing
internationalization?
And
what
consequences
developing
or
not
Design/methodology/approach
uses
case
study
method
based
five
cases
internationalization
into
135
foreign
markets.
Findings
found
external
factors
sometimes
alter
However,
if
partnership
trust,
it
enhances
long-term
More
specifically,
starts
contractual
but
competence
goodwill,
can
enhance
positively
affect
Originality/value
To
best
author’s
knowledge,
this
first
use
framework
understand
firm–bridge-maker
collaboration
its
implications
