A Neutrosophic WENSLO-ARLON Model for Measuring Sustainable Brand Equity Performance

Socio-Economic Planning Sciences, Год журнала: 2024, Номер 94, С. 101918 - 101918

Опубликована: Май 10, 2024

Язык: Английский

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Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model

Social Responsibility Journal, Год журнала: 2024, Номер unknown

Опубликована: Дек. 28, 2024

Purpose This study aims to explore the determinants of green electronics purchase intention in Malaysia by extending existing knowledge on consumer behavior and contributing field sustainable consumption. Design/methodology/approach A quantitative research approach was adopted, with data collected from 250 Malaysian consumers. The proposed model tested using partial least squares structural equation modeling assess relationships between various intention. Findings results demonstrate that perceived effectiveness, advertising monetary cost positively affect environmental attitudes, which subsequently influence also identifies brand image information quality significantly enhance trust (GBT), leading stronger intentions engage purchasing. Additionally, it finds concern shape behavioral control, further impacts purchasing Research limitations/implications focuses consumers, may limit generalizability findings other cultural contexts. Future could expand scope include cross-cultural comparisons validate different settings. Practical implications By providing insights into key factors driving consumers’ electronics, offers valuable guidance for marketers manufacturers develop targeted strategies promote consumption capitalize growing demand products Malaysia. Originality/value is unique measuring attitude, GBT control specifically within sector, offering a novel contribution literature behavior.

Язык: Английский

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Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy

International Journal of Ethics and Systems, Год журнала: 2025, Номер unknown

Опубликована: Янв. 6, 2025

Purpose The aim of this study is to examine the relationship between perceived firm ethicality and loyalty behaviour consumers through lens corporate social responsibility (CSR), green brand innovativeness (GBI) marketing (GM). Design/methodology/approach authors used questionnaires as a primary method data collection. selected four large malls in Jakarta, capital Indonesia three Surabaya, second-largest city country. These locations were chosen due their high levels consumer activity presence numerous products from major companies. Findings findings provide strong support for all proposed hypotheses, confirming that plays crucial role significantly enhancing loyalty. This positive however mediated distinct pathways, namely CSR, GBI GM. Each these factors contributes meaningfully shaping perceptions firm’s ethicality, which turn drives greater brand. Collectively, strategies synergise amplify further solidifying Notably, GM together account approximately 65.2% variance customer Originality/value offers important theoretical insights into attachment theory by extending it consumer-brand relationships, demonstrating fosters emotional attachment, enhances Just secure human relationships builds trust loyalty, develop bonds with brands they perceive ethical, supported CSR practices, firms. reinforce paralleling theory’s base concept.

Язык: Английский

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The double-edged sword of corporate social responsibility: How does value orientation affect consumer choice between CSR and corporate ability

Acta Psychologica, Год журнала: 2025, Номер 255, С. 104915 - 104915

Опубликована: Март 17, 2025

Язык: Английский

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Fabricating the polysaccharides-based Micro-particles co-encapsulating the hydrophilic-hydrophobic vitamins (B9 and D3) using spray-dried pickering double emulsions: Assessment of multilayered microcapsules structure, retention stability, encapsulation efficiency, and in vitro release

Journal of Molecular Liquids, Год журнала: 2025, Номер unknown, С. 127753 - 127753

Опубликована: Май 1, 2025

Язык: Английский

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A Configurational Model of Green Consumerism Integrating Ethical Obligations, Collective Efficacy, and Environmental Concerns Using Fuzzy Sets Qualitative Comparative Analysis

Business Strategy & Development, Год журнала: 2025, Номер 8(2)

Опубликована: Май 10, 2025

ABSTRACT The pressing demand for sustainable consumption stems from environmental challenges such as global warming and resource depletion. However, many studies fail to capture the complex relationships among personal, social, technological factors influencing green purchase behavior. Building on Theory of Planned Behavior, this research explores how these interact promote or hinder consumption. Using survey data 400 Indonesian consumers with experience in purchasing products, study employs fuzzy‐set qualitative comparative analysis identify configurational pathways. results highlight unique combinations intrinsic factors, ethical obligation concern, alongside extrinsic influences, including social media engagement subjective norms, that drive purchasing. While various configurations lead high behavior, absence critical elements, particularly knowledge, emerges a significant barrier. By adopting perspective, moves beyond linear models, uncovering dynamic pathways shape It provides an integrated framework considers dimensions address context‐specific fostering

Язык: Английский

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Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior

Business Strategy & Development, Год журнала: 2025, Номер 8(2)

Опубликована: Май 22, 2025

ABSTRACT This study integrates the theory of planned behavior (TPB) and stimulus‐organism‐response (S‐O‐R) framework to examine how minimalism lifestyle health sustainability (LOHAS) shape sustainable consumer behaviors, especially within collectivist cultures. A survey 485 consumers served as empirical foundation, with data analyzed using partial least squares structural equation modeling (PLS‐SEM). Results show that LOHAS both significantly enhance consumers' behaviors by strengthening attitudes, subjective norms, perceived behavioral control—key components TPB. Furthermore, cultural values heighten impact on certain TPB constructs, indicating communal support shared environmental goals can amplify pro‐sustainability mindsets actions. These findings underscore importance lifestyle‐driven approaches sustainability, suggesting firms policymakers tailor marketing policy initiatives contexts highlight ecological benefits minimalist, LOHAS‐aligned choices. By bridging personal orientations collective this research offers actionable strategies for promoting consumption in emerging markets.

Язык: Английский

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How does green supply chain management influence corporate total factor productivity——Evidence from a quasi-natural experiment

Economic Analysis and Policy, Год журнала: 2025, Номер unknown

Опубликована: Май 1, 2025

Язык: Английский

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How the consumer perceives brand image? A case study of a coworking space

Опубликована: Фев. 14, 2025

Язык: Английский

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Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility

Journal of Knowledge Management, Год журнала: 2025, Номер unknown

Опубликована: Июнь 4, 2025

Purpose Raising public knowledge of environmental issues is crucial for achieving sustainable development, including SDG 12 = green consumption and corporate social responsibility (CSR). This study aims to confirm that sharing (GKS) can gain competitive advantages (GCA) through technology innovation (GTI) brand image (GBI). Furthermore, it intends verify the moderating role credibility. Design/methodology/approach surveyed Chinese practice enterprises selected 434 enterprise managers as samples examine interactive effects between GKS, GTI, GBI GCA. Findings The results demonstrated although GCA was positively related GBI, GTI relationship GKS moderated by CSR Research limitations/implications adds existing literature on branding examining Practical implications findings have significant management business practices in China. highlights importance continuously advancing foster enhance image, ultimately enabling businesses achieve advantages. Originality/value explores interaction a catalyst enhancing fills research gaps incorporating credibility moderator contributes this demonstrating relevance accomplishing responsibility.

Язык: Английский

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