Exploring the role of health consciousness and environmental awareness in purchase intentions for green-packaged organic foods: an extended TPB model
Frontiers in Nutrition,
Год журнала:
2025,
Номер
12
Опубликована: Фев. 21, 2025
With
the
increasing
rise
of
green
consumption
concepts,
consumers
are
becoming
more
concerned
with
health
and
environmental
attributes
products.
However,
research
on
purchase
intentions
for
green-packaged
organic
foods
remains
relatively
limited,
particularly
regarding
specific
impact
consciousness
awareness.
There
is
a
clear
gap
in
literature
addressing
these
factors.
Based
Theory
Planned
Behavior
(TPB),
this
study
constructs
relationship
model
between
consciousness,
awareness,
attitude,
subjective
norms,
perceived
behavioral
control,
foods.
A
total
372
valid
survey
samples
were
collected,
data
analysis
was
performed
using
SPSS
26.0
AMOS
28.0
software
to
validate
theoretical
hypotheses.
Structural
equation
modeling
(SEM)
reveals
that
all
hypotheses
significantly
supported,
demonstrates
good
fit.
Mediation
effect
further
awareness
intentions,
indicating
they
influence
consumer
indirectly
through
attitudes,
control.
Health
not
only
affect
consumers'
direct
paths
but
also
have
important
indirect
effects
This
provides
new
perspective
development
behavior
offers
valuable
practical
insights
businesses
policymakers
promoting
sustainable
Язык: Английский
Consumers’ green attitudes and their green purchase intentions: the mediating role of consumer-green product congruence and a comparison between genders
Corporate Communications An International Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 23, 2025
Purpose
This
research
sought
to
show
that
consumers
with
strong
green
attitudes
modify
their
consumption
criteria,
getting
them
consider
products
as
more
aligned
preferences.
Utilizing
the
theory
of
reasoned
action
(TRA)
and
self-regulation
theory,
this
study
investigated
how
consumers’
influence
intentions
buy
eco-friendly
products,
both
directly
through
mediating
role
consumer-green
product
congruence.
Furthermore,
find
specific
insights
for
businesses,
drawing
on
attitude-behavior-context
(ABC)
compared
results
between
males
females.
Design/methodology/approach
To
evaluate
proposed
conceptual
model,
surveyed
272
analyzed
data
using
partial
least
squares
structural
equation
modeling
(PLS-SEM)
help
Smart-PLS
4.0
software.
Findings
The
indicated
have
higher
While,
in
contrast
women,
no
significant
direct
relationship
men’s
attitude
purchase
was
observed,
we
found
a
stronger
green-product
congruence
among
than
Originality/value
findings
suggest
fostering
not
only
enhances
perceived
alignment
but
also
significantly
increases
products.
comparison
females
shows
men
decide
when
they
see
an
preferences
those
Green
are
sufficient
is
few
studies
addressing
above
issues
from
perspective
TRA,
ABC
theory.
Язык: Английский
What Drives Generation Z to Avoid Food Waste in China? An Empirical Investigation
Foods,
Год журнала:
2025,
Номер
14(2), С. 323 - 323
Опубликована: Янв. 20, 2025
Avoiding
food
waste
has
become
an
important
global
issue.
Given
the
impact
of
and
profound
influence
Generation
Z
on
future
development,
it
is
crucial
to
guide
them
in
cultivating
awareness
behaviors
reduce
waste,
thereby
promoting
sustainable
development.
Considering
young
consumers’
specific
characteristics
consumption
environment,
this
study
extended
Theory
Planned
Behavior
(TPB)
framework
by
adding
two
constructs
moral
self-identity
scarcity
mindset.
An
online
survey
was
conducted,
receiving
417
valid
responses,
data
were
analyzed
using
structural
equation
modeling.
This
shows
that
subjective
norms,
attitudes,
perceived
behavioral
control
positively
Z’s
intentions
avoid
waste.
Meanwhile,
remarkably
influences
attitudes
control,
which
turn
affects
intention
Moreover,
positive
moderating
role
mindset
verified.
refines
exploration
within
realm
group,
findings
are
beneficial
for
relevant
stakeholders
further
develop
personalized
promotion
strategies
Z.
Язык: Английский
Addressing Rights on Responsible AI in Digital Companies
Advances in computational intelligence and robotics book series,
Год журнала:
2025,
Номер
unknown, С. 109 - 138
Опубликована: Март 7, 2025
This
study
examined
the
top
five
reference
companies
for
Generation
Z,
in
relation
to
bias
and
responsible
Artificial
Intelligence
(AI).
Through
a
literature
analysis
on
of
Law
15/2022,
July
12
(15917/2022),
comprehensive
equal
treatment
non-discrimination,
key
factors
are
detected
determine
whether
or
not
comply
from
an
ethical
point
view.
The
findings
confirmed
that
all
items
analyzed
complied
with
except
seals
algorithms
officially.
These
results
essential
guide
market
towards
more
transparent
business
models,
which
helps
increase
trust
they
transmit
society.
offers
implications,
limitations
future
lines
research,
focus
algorithmic
literacy.
Язык: Английский
How does value orientation moderate the influence of social media engagement on ecotourism intention?
Journal of Hospitality and Tourism Insights,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 9, 2025
Purpose
From
the
social
cognitive
theory
of
mass
communication,
this
study
examines
how
Generation
Z
consumers’
engagement
with
pro-environmental
content
on
media
can
explain
their
ecotourism
intention.
Different
from
extant
literature,
we
aim
to
identify
different
value
orientations
might
moderate
influence
Design/methodology/approach
Data
collected
a
sample
470
consumers
in
survey
research
were
analysed
SPSS
26.0
and
Process
Macro.
Findings
Results
showed
that
all
three
levels
are
predictors
It
was
also
found
egoistic
further
lessened
impact
intention,
while
altruistic
biospheric
values
reinforced
association.
Practical
implications
This
highlights
practical
suggestions
for
both
policymakers
operators
leverage
media.
Suggestions
include
strategies
create
entertaining,
visually
engaging,
relational
initiating
education
programs
encourage
connect
nature
develop
nurture
or
weaken
values.
Originality/value
adds
communication
literature
by
exploring
theoretical
orientation
perspectives.
Язык: Английский
Influence of artificial intelligence on consumers’ lifestyle product choices and the key to driving sustainable behaviour
Young Consumers Insight and Ideas for Responsible Marketers,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 12, 2025
Purpose
The
purpose
of
this
study
is
to
determine
the
impact
artificial
intelligence
(AI)
experience
on
sustainable
behaviour
with
mediating
roles
perceived
value,
customer
engagement
and
purchase
intention.
Design/methodology/approach
A
quantitative
survey
was
done
421
young
consumers
in
Delhi-NCR
region.
Data
were
analysed
using
SPSS
AMOS
PLS-SEM
model,
which
included
descriptive
analysis,
reliability
validity
checks,
model
fitness
assessment
hypothesis
testing.
Findings
found
a
significant
AI
value
role
as
variable
behaviour.
Finally,
while
also
presence
played
by
intention,
it
did
not
find
any
engagement.
Research
limitations/implications
findings
could
help
organisations
promote
sustainability
through
AI-driven
initiatives
that
correspond
consumers’
inclinations.
Furthermore,
academicians
can
use
further
explore
dynamics
these
relationships,
additional
demographic
factors
such
age
gender
moderators.
Originality/value
rapidly
affecting
consumer
purchasing
decisions,
particularly
for
lifestyle
products.
It
be
concluded
now
promotes
improved
understanding
among
who
Язык: Английский
Exploring the role of environmental regulations in green marketing success
Corporate Social Responsibility and Environmental Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 15, 2024
Abstract
In
response
to
growing
consumer
demand
for
sustainability,
this
study
examines
the
impact
of
green
marketing
on
brand
perception
and
purchase
intent
across
80
countries
from
2006
2023.
Drawing
data
Bloomberg,
Thomson
Reuters
Eikon,
Sustainalytics,
research
employs
structural
equation
modeling
hierarchical
linear
analyze
relationships
between
expenditure,
perception,
behavior.
The
findings
reveal
that
increased
investment
in
significantly
enhances
intent,
with
outcomes
varying
different
economic,
cultural,
regulatory
contexts.
These
results
highlight
importance
tailoring
strategies
specific
regions,
providing
actionable
insights
advertisers
aiming
foster
loyalty
through
sustainability.
Implications
suggest
both
policymakers
can
strengthen
trust
by
aligning
sustainable
efforts
local
cultural
expectations.
Язык: Английский
Effects of Product Transformation Salience on Green Brand Coolness and Green Purchase Intentions in Vietnam: Consumer Traceability Knowledge as Moderator
Business Strategy & Development,
Год журнала:
2024,
Номер
7(4)
Опубликована: Дек. 1, 2024
ABSTRACT
Drawing
on
the
attribution
and
signaling
theories,
this
study
aims
to
investigate
associations
between
product
transformation
salience
(PTS),
perceived
green
brand
coolness
(PGBC),
purchase
intention
(GPI),
consumer
traceability
knowledge
(CTK)
in
Vietnam.
We
assess
research
model
by
implementing
partial
least
squares–structural
equation
modeling
with
a
sample
of
245
Vietnamese
consumers.
PTS
positively
affects
GPI
PGBC,
whereas
PGBC
impacts
mediates
impact
GPI.
CTK
negatively
moderates
effect
GPI,
mediating
association
is
not
conditional
CTK.
messaging
effective
increasing
consumers'
goods.
However,
as
consumers
become
more
versed
digitally
tracing
products,
positive
their
weakens.
The
provides
theoretical
managerial
implications.
Язык: Английский