An environmental scan of messages promoting compliance behaviour for a medical directive in COVID-19 DOI Creative Commons
Thi Nhung Mac, Daniel J. Phipps, Mandy Cassimatis

и другие.

Health Marketing Quarterly, Год журнала: 2025, Номер unknown, С. 1 - 28

Опубликована: Фев. 15, 2025

Compliance with COVID-19 preventive behaviours together the urgency to contain virus underscored need for rapid yet effective public health massaging. While messages aimed inform and protect public, evolving situation often precluded use of theoretically-based empirically-informed approaches. This study analyse presence prevalence belief-based constructs strategies known foster behaviour change embedded within Australian Government communications regarding compliance QR code check-in during pandemic using Theory Planned Behaviour as a guiding framework. Six belief codes five techniques were identified in 17 communication messages. Findings highlight potentially behaviour; example, drawing on attitudinal self-efficacy beliefs. Yet, results gaps, such lack normative influences build habits that can future messaging preparedness.

Язык: Английский

An environmental scan of messages promoting compliance behaviour for a medical directive in COVID-19 DOI Creative Commons
Thi Nhung Mac, Daniel J. Phipps, Mandy Cassimatis

и другие.

Health Marketing Quarterly, Год журнала: 2025, Номер unknown, С. 1 - 28

Опубликована: Фев. 15, 2025

Compliance with COVID-19 preventive behaviours together the urgency to contain virus underscored need for rapid yet effective public health massaging. While messages aimed inform and protect public, evolving situation often precluded use of theoretically-based empirically-informed approaches. This study analyse presence prevalence belief-based constructs strategies known foster behaviour change embedded within Australian Government communications regarding compliance QR code check-in during pandemic using Theory Planned Behaviour as a guiding framework. Six belief codes five techniques were identified in 17 communication messages. Findings highlight potentially behaviour; example, drawing on attitudinal self-efficacy beliefs. Yet, results gaps, such lack normative influences build habits that can future messaging preparedness.

Язык: Английский

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