International Journal of Tourism Cities,
Год журнала:
2024,
Номер
10(4), С. 1533 - 1550
Опубликована: Май 7, 2024
Purpose
This
paper
aims
to
explore
the
impact
of
metaverse
technology
on
hospitality
and
tourism
industry.
The
introduction
has
revolutionised
way
industry
works.
In
present
study,
authors
have
investigated
role
social
media
marketing
in
adoption
hotel
booking
India.
Design/methodology/approach
An
extended
acceptance
model
was
proposed
for
an
empirical
investigation
Indian
context.
Sample
344
respondents
collected
across
India
using
a
purposive
sampling
technique
purpose
data
analysis.
structural
analysis
is
used
analyse
from
SmartPLS
software
check
measurement
fit
model.
Findings
intentions
were
largely
influenced
by
utility,
attitude
(ATT)
ease
use
technology,
plays
major
influencing
perceived
usefulness
(PU)
(PEU).
study
finds
positive
ATTs
customers
their
hotels.
PU
PEU
significantly
influence
ATT
consumer
indicating
traveller’s
perception
towards
adoption.
Originality/value
Influence
at
nascent
stage
specifically
tourism.
discriminant
validity
criteria
both
square
root
average
variance
extracted
heterotrait–monotrait
ratio
tests,
results
suggest
that
constructs
research
are
distinct
other.
International Journal of Contemporary Hospitality Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Март 11, 2024
Purpose
This
study
aims
to
investigate
the
engagement
gap
between
Metaverse
and
in-person
travel,
influence
of
tourism
on
tourists
industry
challenges
responses
associated
with
technology.
The
presents
practical
cases
highlights
implications
this
research
for
practice,
society
future
research.
Design/methodology/approach
uses
a
literature
review
explore
concerns
about
technology
in
tourism.
It
analyzes
difference
travel
tourism,
impact
Metaverse.
shows
rising
trend
Findings
These
findings
suggest
differences
travel.
By
providing
personalized
options,
social
interaction,
immersive
experiences
soliciting
visitor
feedback,
it
is
possible
enhance
tourist
experience.
Additionally,
opportunities
that
industry.
provides
Practical
study’s
are
practical,
societal
research-related.
can
experience
through
feedback.
inclusivity
promote
equity
cultural
exchange.
Further
needed
effects
its
long-term
impacts
local
communities,
economies
environment.
Originality/value
contributes
by
exploring
supporting
academic
practice.
fills
knowledge
analyzing
application
insights
researchers
practitioners.
offers
guidance
identifying
fostering
innovation.
informs
policymakers
development.
Journal of Consumer Behaviour,
Год журнала:
2023,
Номер
23(4), С. 1720 - 1738
Опубликована: Дек. 28, 2023
Abstract
The
rising
interest
in
the
marketing
potential
of
metaverse
and
its
influence
on
consumer
behavior
is
undeniable.
Experts
field
have
identified
gaps
understanding
highlighted
need
further
research
domain.
This
study
addresses
this
void
by
focusing
Gen
Z
their
interactions
within
metaverse.
Gathering
qualitative
data
through
semi‐structured
interviews
with
63
participants,
employs
a
deductive
thematic
analysis,
using
Engel‐Kollat‐Blackwell
(EKB)
model
as
theoretical
framework.
findings
align
stages
EKB
model–
awareness,
information
search,
engagement,
post‐engagement
evaluation.
We
find
that
despite
facing
initial
challenges,
participants
display
eagerness
to
access
actively
seek
engagement
opportunities,
even
encouraging
others
join.
provides
empirical
insights
into
challenges
opportunities
exist
for
consumers
brands
Further,
it
also
enhances
our
immersive
time
elucidates
digital
technologies.
Finally,
offers
practical
implications
managers,
tech
developers,
policymakers
looking
enhance
involvement
International Journal of Contemporary Hospitality Management,
Год журнала:
2023,
Номер
36(6), С. 2144 - 2163
Опубликована: Сен. 15, 2023
Purpose
Based
on
the
key
dimensions
of
Metaverse
environment
(immersiveness,
fidelity
and
sociability),
this
paper
aims
to
develop
concept
sensory
word-of-mouth
(WOM)
in
–
metaWOM.
It
attempts
upgrade
Reviewchain
model
suggests
utilization
non-transferable
tokens
(NTTs)
curbing
explosion
fake
WOM.
Design/methodology/approach
Following
Macinnis’
(2011)
approach
conceptual
contributions,
authors
browsed
currently
available
literature
WOM,
NTT
portray
emergence
Findings
By
relying
Metaverse’s
three
building
blocks,
map
out
persuasiveness
metaWOM
Metaverse-like
environment.
incorporating
model,
upgraded
it
provide
a
transparent,
safe
trusted
review
ecosystem.
An
array
emerging
research
directions
questions
is
presented.
Research
limitations/implications
This
comprehensively
analyzes
implications
WOM
debates
technologies
that
can
enhance
persuasiveness.
The
proposed
assist
various
stakeholders
understanding
complex
nature
virtual
information-seeking
giving.
Originality/value
original
attempt
delineate
aspect
based
crucial
aspects
environment:
immersiveness,
sociability.
extends
discussion
issue
reviews
offers
viable
suggestions
curb
ever-growing
number
fraudulent
Psychology and Marketing,
Год журнала:
2024,
Номер
41(8), С. 1769 - 1791
Опубликована: Май 8, 2024
Abstract
The
study
explores
the
reasons
that
drive
and
hinder
consumers'
willingness
to
migrate
metaverse.
To
determine
them,
a
mixed‐methods
approach
is
used:
phase
1
(qualitative)
involves
conceptual
development
of
model
based
on
in‐depth
consumer
interviews,
in
2,
empirically
tested
via
structural
equation
modeling.
Results
show
social
presence
crucial
enabler,
while
realistic
symbolic
threats
are
significant
inhibitors
migrate.
Preusage
cognitive
dissonance
significantly
mediates
relationships
between
escapism,
pressure,
threat,
Specifically,
mediating
influence
empowerment
higher
for
individuals
with
low
metaverse
anxiety.
artificial
neural
network
technique
indicate
most
antecedent
migrate,
results
fuzzy‐set
qualitative
comparative
analysis
highlight
six
distinct
configurations
high
This
enriches
behavioral
reasoning
theory
by
examining
interplay
influencing
Further,
it
contributes
intergroup
threat
investigating
potential
link
threats.
Current Issues in Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 21
Опубликована: Март 13, 2024
Metaverse
is
expected
to
deeply
affect
the
travel
and
tourism
industry
requires
a
dearth
of
empirical
research.
In
this
investigation,
two
exploratory
qualitative
research
studies
were
conducted
fill
gap.
The
first
explored
potential
impacts
on
by
interviewing
academics.
Findings
revealed
that
could
be
used
for
marketing,
CRM,
HRM
hospitality
organisations,
while
it
would
useful
marketing
sustainability
destinations.
It
also
influence
tourist
behaviour
before,
during,
after
experiences.
One
notable
findings
was
related
close
relationship
between
Gen
Z
virtual
events.
second
identified
motivations
individuals
attend
concert
organised
in
Metaverse.
Accordingly,
novelty-seeking,
escape,
fun
excitement,
socialisation
most
significant
push
factors
use
Metaverse-specific
characteristics,
accessibility,
availability
important
pull
concert.
