International Journal of Tourism Cities,
Год журнала:
2024,
Номер
10(4), С. 1533 - 1550
Опубликована: Май 7, 2024
Purpose
This
paper
aims
to
explore
the
impact
of
metaverse
technology
on
hospitality
and
tourism
industry.
The
introduction
has
revolutionised
way
industry
works.
In
present
study,
authors
have
investigated
role
social
media
marketing
in
adoption
hotel
booking
India.
Design/methodology/approach
An
extended
acceptance
model
was
proposed
for
an
empirical
investigation
Indian
context.
Sample
344
respondents
collected
across
India
using
a
purposive
sampling
technique
purpose
data
analysis.
structural
analysis
is
used
analyse
from
SmartPLS
software
check
measurement
fit
model.
Findings
intentions
were
largely
influenced
by
utility,
attitude
(ATT)
ease
use
technology,
plays
major
influencing
perceived
usefulness
(PU)
(PEU).
study
finds
positive
ATTs
customers
their
hotels.
PU
PEU
significantly
influence
ATT
consumer
indicating
traveller’s
perception
towards
adoption.
Originality/value
Influence
at
nascent
stage
specifically
tourism.
discriminant
validity
criteria
both
square
root
average
variance
extracted
heterotrait–monotrait
ratio
tests,
results
suggest
that
constructs
research
are
distinct
other.
Purpose
This
study
aims
to
delve
into
the
transformative
potential
of
metaverse-driven
sustainable
tourism
(MDST)
envision
a
and
inclusive
future
for
industry.
Design/methodology/approach
The
author
uses
forward-looking
approach
by
drawing
insights
from
existing
literature,
visionary
articles
an
analysis
technological
developments
project
MDST
trajectory
2050,
aligning
with
development
goals
(SDGs).
Findings
highlights
profound
as
crucial
force
in
tourism,
identifying
key
components
–
immersive
experiences,
artificial
intelligence
integration,
blockchain
collaborative
platforms
that
will
drive
MDST’s
evolution.
alignment
SDGs
demonstrates
capacity
facilitate
global
collaboration,
cultural
exchange
community
engagement,
especially
uncertain
situations
(e.g.
pandemic).
Research
limitations/implications
While
presenting
exploration
MDST,
there
is
need
empirical
evidence
response
dynamic
environment.
Practical
implications
Tourism
policymakers,
businesses
technology
developers
can
leverage
practices,
enhance
user
experiences
contribute
economic
growth.
findings
offer
actionable
practical
implementation
initiatives,
importance
SDGs.
Originality/value
value
this
lies
its
perspective,
envisioning
role
year
2050.
proposes
ten
foci
development,
contributing
discourse
on
tourism.
Journal of Consumer Marketing,
Год журнала:
2024,
Номер
41(6), С. 674 - 689
Опубликована: Авг. 26, 2024
Purpose
Fashion
companies
have
been
among
the
first
to
ride
new
trend
and
develop
projects
for
Metaverse,
considering
Generation
Z
(Gen
Z)
as
a
relevant
target.
The
paper
aims
investigate
Gen
consumers’
intention
use
digital
fashion
items
in
Metaverse.
Design/methodology/approach
study
relies
on
technology
acceptance
model
(TAM).
authors
include
specific
aspects
of
Metaverse:
user-avatar
identification
development
an
alternative
identity;
innovativeness
is
discussed
moderator
variable.
tested
consumers,
with
329
survey
responses
collected
2022
analyzed
using
structural
equation
modeling
(SEM).
Findings
shows
that
two
external
explanatory
variables
added,
i.e.
identity,
positively
directly
impact
individual
attitude
Moreover,
according
proposed
research
model,
moderating
effect
concerning
has
positive
negative
consequences.
Originality/value
Using
TAM,
explored
perceptions
(perceived
usefulness
ease
use),
attitudes
intentions
regarding
context
(digital
Metaverse).
This
enriched
TAM
consumer
marketing
constructs
(user-avatar
identity)
their
relationships
also
contributed
by
exploring
relevance
effects
novel
contributes
academic
debate
focusing
personal
sphere
moving
Metaverse
environment.
marketing-focused
develops
consumers
provide
insights
possible
opportunities
marketers
Purpose
This
study
aims
to
investigate
the
metaverse’s
capability
foster
sustainable
tourism
through
word-of-mouth
(WoM),
by
integrating
embodied
social
presence
theory
with
identity
theory.
It
unveil
how
interplay
between
metaverse
technology
and
user
attributes
enhances
tourists’
experiences
satisfaction,
thereby
promoting
WoM
for
practices.
Design/methodology/approach
A
scenario-based
survey
research
design
was
used,
comprising
a
of
528
respondents.
used
structural
equation
modelling
analyse
data,
focusing
on
relationships
technological
features,
attributes,
their
combined
effect
WoM.
Findings
Results
indicate
that
significantly
tourist
which
in
turn,
fosters
tourism.
Key
factors
include
(individuality,
empathy,
naturalness
immersion)
(prior
experience
interest
practices),
collectively
influence
propensity
WoM,
also
impacted
prosocial
subcultural
identification.
Originality/value
contributes
literature
demonstrating
potential
enhancing
promotion
innovative
engagement.
offers
practical
insights
destination
marketers
service
providers
leveraging
engage
wider
audience
practices,
marking
significant
step
towards
digital
innovations
ecological
sustainability
efforts.
Psychology and Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 10, 2025
ABSTRACT
The
expresser's
smile
is
a
ubiquitous
nonverbal
communication
cue
used
to
elicit
favorable
impressions
among
consumers.
However,
does
the
exert
persuasive
power
in
luxury
advertising,
where
exclusivity
often
outweighs
approachability?
Integrating
social‐functional
perspective
of
emotions
with
stereotype
content
model
social
judgments,
we
explore
how,
why,
and
when
intensity
can
adversely
impact
effectiveness
advertising.
We
demonstrate
that
neutral
expression
(vs.
slight
broad
smile)
leads
higher
levels
ad
engagement
scores,
click‐through
rates,
attitudes,
purchase
behaviors.
This
effect
unique
products
driven
by
serial
processing
mechanism:
enhanced
competence
judgments
perceived
credibility
surface
expresser
features
expression.
To
provide
deeper
understanding
how
vary
depending
on
complementary
signals
individual
level
factors,
elucidate
two
boundary
conditions:
lay
rationalism
consumers
eye
gaze
direction
expresser.
Specifically,
detrimental
perceptions
attenuated
for
low‐lay
rationalistic
consumers,
who
base
their
decisions
emotions,
while
facilitates
paired
direct
an
averted
gaze).
Six
preregistered
studies,
including
field
data
Instagram
ads
(
N
=
435),
large‐scale
experiments
Meta
total
233,301),
three
controlled
online
940),
using
different
as
well
fictitious
real
brands,
support
these
findings.
Theoretically,
this
research
advances
literature
psychology
consumption
showing
serves
visual
deterrent
Managerially,
it
offers
implications
brand
marketers
leverage
psychophysical
characteristics
facial
expressions
design
positioning
strategies.
Psychology and Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 9, 2025
ABSTRACT
While
prior
authors
have
explored
the
notions
of
human
and/or
automated
social
presence,
these
concepts
been
predominantly
assessed
either
individually
or
as
mutually
exclusive
theoretical
entities.
However,
we
draw
on
engaged
theory
to
develop
hybrid
concept
phygital
presence
that
comprises
aspects
both
and
metaverse
avatars.
We
define
degree
which
a
avatar
instils
feeling
in
other
users
they
are
company
entity,
elicited
by
avatar's
(a)
(i.e.,
actions
taken
its
user,
line
with
theory's
“ways
acting”),
(b)
embodiment
appearance,
look,
design,
character
emit,
being”).
next
propose
conceptual
framework
set
propositions,
suggest
avatars'
primarily
impacts
users'
positive
negative
behavioral
engagement
metaverse,
chiefly
influences
cognitive
emotional
engagement.
Moreover,
an
ways
relating
,
also
informed
theory,
impact
Online Information Review,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 19, 2025
Purpose
Despite
the
rapid
development
of
metaverse
industry,
adoption
rate
products
is
still
very
low.
While
prior
studies
mainly
focused
on
investigating
motivators
adoption,
this
study
explores
barriers
affecting
consumer
intention
to
use
products,
utilizing
framework
innovation
resistance
theory
(IRT).
Design/methodology/approach
Through
a
survey
conducted
in
China,
we
examined
effects
variables
such
as
usage
barrier,
value
risk
tradition
image
well
moderating
individuals’
innovativeness.
Three
hundred
and
seventy
seven
valid
questionnaires
were
collected
hierarchical
regression
method
was
analyze
data.
Findings
Our
findings
reveal
that
barriers,
significantly
negatively
influence
products.
However,
barrier
do
not
exhibit
significant
impact.
Additionally,
discovered
innovativeness
positively
influences
intention,
indicating
users
with
higher
are
more
inclined
engage
Furthermore,
acts
positive
moderator,
weakening
negative
impact
intention.
Originality/value
The
extends
IRT
by
incorporating
role
individual
innovativeness,
providing
holistic
understanding
factors
impede
widespread
crucial
for
developing
strategies
mitigate
potential
ultimately
promoting
diffusion
Purpose
This
paper
aims
to
analyse
the
effect
of
vision,
hearing
and
haptics
on
tourism
metaverse
previews
pre-experiences
compares
effects
intention
visit.
Design/methodology/approach
A
sample
172
individuals
answered
an
online
survey
about
their
previous
interaction
with
–
104
had
previews,
68
pre-experiences.
Then,
a
case
study
pre-experience
was
analysed
strengthen
further
understand
quantitative
study.
Findings
While
vision
are
significant
in
only
contribute
obtaining
sense
presence
pre-experiences,
although
potential
hearing.
Tourism
have
stronger
positive
impact
visit
destination
than
previews.
Practical
implications
Practitioners
should
integrate
despite
costs
involved,
because
immersive
has
intentions
However,
dependence
sensorial
stimuli
growth
may
limit
advantages
as
alternative
for
impaired
tourists
reduce
overtourism.
Originality/value
clarifies
different
that
each
sensory
stimulus
presence,
depending
levels
immersiveness,
requiring
congruence.
The
value
is
highlighted
evidence
strengthening
