Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition DOI Creative Commons
Ahmed Kannou, Kaouther Saied Ben Rached

Cogent Business & Management, Год журнала: 2025, Номер 12(1)

Опубликована: Фев. 28, 2025

Язык: Английский

Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition DOI Creative Commons
Ahmed Kannou, Kaouther Saied Ben Rached

Cogent Business & Management, Год журнала: 2025, Номер 12(1)

Опубликована: Фев. 28, 2025

Язык: Английский

Процитировано

0