Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights DOI

Mukul Bhatnagar,

Rajendra Rajaram

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 1 - 20

Опубликована: Окт. 18, 2024

This research explores the multifaceted interdependencies between corporate sustainability performance, risk mitigation strategies, investor behaviour patterns, ESG ratings, and perception, utilizing advanced statistical methodologies such as bootstrapping, correlation analysis, neuromarketing insights, to unravel intricate cognitive emotional dynamics that underpin investment decision-making; by decoding subconscious drivers of choices through frameworks aligning them with imperatives financial metrics, study reveals a comprehensive paradigm where management, socio-environmental governance converge, offering profound managerial implications for optimizing long-term stakeholder value in an increasingly complex global landscape.

Язык: Английский

Correlating Investor Patterns and ESG Performance With Neuro Marketing Insights DOI

Mukul Bhatnagar,

Rajendra Rajaram

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 1 - 20

Опубликована: Окт. 18, 2024

This research explores the multifaceted interdependencies between corporate sustainability performance, risk mitigation strategies, investor behaviour patterns, ESG ratings, and perception, utilizing advanced statistical methodologies such as bootstrapping, correlation analysis, neuromarketing insights, to unravel intricate cognitive emotional dynamics that underpin investment decision-making; by decoding subconscious drivers of choices through frameworks aligning them with imperatives financial metrics, study reveals a comprehensive paradigm where management, socio-environmental governance converge, offering profound managerial implications for optimizing long-term stakeholder value in an increasingly complex global landscape.

Язык: Английский

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