MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES DOI
Olenа Uhodnikova, Роман Олексенко, Mariia Pokolodna

и другие.

International Multidisciplinary Scientific GeoConference SGEM ..., Год журнала: 2024, Номер 24, С. 571 - 578

Опубликована: Ноя. 15, 2024

After war conflicts or crisis situations, the recovery of territorial communities becomes most important task for ensuring stability and development. However, effective requires not only material but also informational communication efforts aimed at forming a positive image attracting investment. Ukraine has suffered significant damage as result full-scale military aggression, so there is great need implementation public administration mechanisms to attract investment reconstruction territories. Problem statement: problem that lack systematic approach using marketing in system post-war socio-economic will hinder achievement results. Research aim: aim this research analyze systematize context after war, order determine their role importance shaping necessary resources. object subject: communities, subject used achieve goal. methods: based on analysis domestic foreign field marketing, well author's own experience participation scientific conferences publications topic. Analytical methods, study practical cases application strategies statistical methods correlation were used. results: an world was carried out differences between situation similar processes Europe determined. The advantages disadvantages economic management models investigated grouping KPI factors out. Conclusions recommendations: are tool communities. It recommended implement individual strategies, taking into account specifics each community, ensure stable

Язык: Английский

FORMATION OF INNOVATIVE DEVELOPMENT STRATEGY OF HROMADAS IN THE CONTEXT OF REGIONAL SOCIO-ECONOMIC SYSTEMS DOI Creative Commons
Володимир Величко, Vladyslava Troian, R. Viatkin

и другие.

Baltic Journal of Economic Studies, Год журнала: 2025, Номер 11(2), С. 184 - 190

Опубликована: Май 30, 2025

The article examines the theoretical and practical aspects of developing an innovation-driven strategy for growth hromadas within framework regional socio-economic systems. necessity such a is driven by contemporary challenges, including economic disparities, technological transformation, institutional constraints, which affect sustainable development hromadas. purpose present study to identify key components mechanisms fostering innovation-oriented at community level, with view ensuring their long-term resilience competitiveness. objectives research are threefold: firstly, analyse structural functional characteristics systems; secondly, explore role innovation in enhancing potential hromadas; thirdly, propose implementing effective tailored local conditions. further explores repercussions digitalisation, public-private partnerships, regulatory policies on capacity These entities paramount importance development. methodological basis paper systematic approach, integrating qualitative quantitative methods, case studies, expert interviews, statistical analysis, comprehensively assess factors influencing hromada level. indicates that absence coordinated policy, inadequate investment infrastructure, significant impediments posits adoption multi-level governance digital leveraging international best practices management have significantly enhance proposal critical factor successful implementation strategies strengthening collaboration between governments, businesses, institutions. Moreover, emphasises policy instruments support financial incentives, knowledge transfer, smart specialisation strategies. It concluded formulation comprehensive strategy, aligned priorities, essential sustainability competitiveness proposed encompasses guidelines assessing readiness, designing adaptive policies, solutions into findings contribute understanding provide actionable recommendations policymakers, authorities, researchers.

Язык: Английский

Процитировано

0
Handbook on Post-War Reconstruction and Development Economics of Ukraine DOI
Giuseppe T. Cirella

Contributions to economics, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

2
MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES DOI
Olenа Uhodnikova, Роман Олексенко, Mariia Pokolodna

и другие.

International Multidisciplinary Scientific GeoConference SGEM ..., Год журнала: 2024, Номер 24, С. 571 - 578

Опубликована: Ноя. 15, 2024

After war conflicts or crisis situations, the recovery of territorial communities becomes most important task for ensuring stability and development. However, effective requires not only material but also informational communication efforts aimed at forming a positive image attracting investment. Ukraine has suffered significant damage as result full-scale military aggression, so there is great need implementation public administration mechanisms to attract investment reconstruction territories. Problem statement: problem that lack systematic approach using marketing in system post-war socio-economic will hinder achievement results. Research aim: aim this research analyze systematize context after war, order determine their role importance shaping necessary resources. object subject: communities, subject used achieve goal. methods: based on analysis domestic foreign field marketing, well author's own experience participation scientific conferences publications topic. Analytical methods, study practical cases application strategies statistical methods correlation were used. results: an world was carried out differences between situation similar processes Europe determined. The advantages disadvantages economic management models investigated grouping KPI factors out. Conclusions recommendations: are tool communities. It recommended implement individual strategies, taking into account specifics each community, ensure stable

Язык: Английский

Процитировано

0