“The Role of AI Applications in the Advertising and Design in Social Media Marketing: A Stride in the Direction of Marketing Sustainability” DOI
Hadi Al‐Abrrow, Nadia A. Atshan,

Ali Said Jaboob

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 106 - 122

Опубликована: Янв. 1, 2024

Язык: Английский

How does budget participation affect managerial performance in the higher education sector? A mediated-moderated model DOI Creative Commons
Mushtaq Yousif Alhasnawi, Ridzwana Mohd Said,

Sajead Mowafaq Alshdaifat

и другие.

Asian Journal of Accounting Research, Год журнала: 2024, Номер 9(4), С. 325 - 339

Опубликована: Июнь 27, 2024

Purpose Employee participation in budgeting enhances motivation and commitment, leading to better performance by enhancing ownership. Within Iraqi higher education institutions (HEIs), the current investigation delves into influence of participative on managerial performance. Drawing upon goal-setting theory, this study discerns budget goal commitment as a mediating variable while also examining directive leadership moderator dynamics association. Design/methodology/approach The used partial least squares structural equation modelling (PLS-SEM) using SmartPLS 4.0. 373 questionnaires were collected from managers public universities, with 58.37% responding. Findings findings show that partially mediates connection between Furthermore, results showed increases positive associations Originality/value This expands existing literature shedding light role moderating leadership. It enriches discourse management accounting providing more elucidation how employee involvement process

Язык: Английский

Процитировано

9

Advancing Sustainable Learning by Boosting Student Self-regulated Learning and Feedback Through AI-Driven Personalized in EFL Education DOI

Muthmainnah Muthmainnah,

Luís Cardoso,

Yasir Ahmed Mohammed Ridha Alsbbagh

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 36 - 54

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

9

Explainable Machine Learning for Real-Time Payment Fraud Detection: Building Trustworthy Models to Protect Financial Transactions DOI

Ahmed Abbas Jasim Al-Hchaimi,

Mohammed F. Alomari, Yousif Raad Muhsen

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 1 - 25

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

7

A socio-ecological perspective on drivers and inhibitors of purchasing NFTs in tourism DOI
Lu Gong, Dan Huang, Xueyan Xu

и другие.

Current Issues in Tourism, Год журнала: 2025, Номер unknown, С. 1 - 18

Опубликована: Май 3, 2025

Язык: Английский

Процитировано

0

Harnessing Technological Innovation and Artificial Intelligence in Iraqi Commercial Banks to Achieve Sustainability DOI
Mustafa Khudhair Hussein, Nahran Qasim Krmln, Hakeem Hammood Flayyih

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 280 - 296

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

2

The Role of Artificial Intelligence in Promoting the Environmental, Social and Governance (ESG) Practices DOI

Mushtaq Taleb,

Hussein Jawad Kadhum

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 256 - 279

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

1

The Mediating Influence of Energy Reduction on the Relationship Between Green Production and Digital Sustainability: Insights from Iraqi Oil Companies DOI
Abbas Gatea Atiyah, Mushtaq Yousif Alhasnawi,

Sajead Mowafaq Alshdaifat

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 144 - 156

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

1

Enabling Sustainable Learning Through Virtual Robotics Machine Mediation of Social Interactions Between Teachers, Students, and Machines Based on Sociology Lens DOI
Ahmad Al Yakin,

Luís Cardoso,

Ali Said Al Matari

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 55 - 76

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

1

The possibility of applying metaverse in cultural heritage tourism: A case study on the ancient city of Babylon DOI Creative Commons
Muthana Faaeq Almasoodi

Tourism and Hospitality Research, Год журнала: 2024, Номер unknown

Опубликована: Дек. 18, 2024

This paper explores cultural heritage tourism decision makers’ perspectives on adopting metaverse technologies to enhance experiences and preservation at the ancient Mesopotamian city of Babylon in Iraq. The represents an emerging phenomenon persistent 3D virtual environments accessed through augmented reality. Babylon’s sprawling ruins could be vividly recreated attract tourists both on-site online. However, challenges around authenticity, infrastructure, competing priorities may inhibit adoption. To investigate this complex issue, 8 semi-structured interviews were conducted with Iraqi government officials museum administrators. Interview transcripts thematically analyzed identify key opportunities barriers. Findings revealed knowledge gaps benefits, concerns over inauthenticity simulated experiences, enthusiasm for widening youth access, various adoption challenges. Core recommendations include starting small experimental pilots, building makers digital literacy, framing as complements not replacements, improving supporting technology infrastructure time. formative qualitative study provides crucial insights into expert perceptions inform policies guiding effective, context-specific integration ultimately enrich heritage. Further research measuring pilot project outcomes is warranted.

Язык: Английский

Процитировано

0

The Role of Artificial Intelligence in Improving Customer Service and Retaining Human Resources: Digital Sustainability as a Mediating Variable DOI
Abbas Ali Mohammed, Hadi AL‐Abrrow,

Krar Muhsin Thajil

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 77 - 92

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0