
Research Square (Research Square), Год журнала: 2024, Номер unknown
Опубликована: Авг. 12, 2024
Язык: Английский
Research Square (Research Square), Год журнала: 2024, Номер unknown
Опубликована: Авг. 12, 2024
Язык: Английский
International Journal of Information and Learning Technology, Год журнала: 2025, Номер unknown
Опубликована: Янв. 1, 2025
Purpose ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of powerful generative AI tool, professional communication. study utilizes information system success model (ISSM) to examine role ChatGPTs strengthening quality (IQ), (SQ) service (SEQ) for improving customer usage intention (UI) satisfaction (SAT). The also investigates moderating impact perceived innovativeness between these relationships. Design/methodology/approach collected data from sample 400 customers through online survey validated hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 SPSS 22.0 is used test innovation IQ, SQ SEQ UI SAT. Findings results SEM analysis indicate that all positively support use ChatGPT communication with result establishes moderates relationship Originality/value offers contributions literature body knowledge by establishing Further, this proposes 2*2 matrix segment SAT users varying degrees innovativeness.
Язык: Английский
Процитировано
1Journal of theoretical and applied electronic commerce research, Год журнала: 2024, Номер 19(3), С. 2522 - 2542
Опубликована: Сен. 23, 2024
Over the past decade, concept and practice of shopstreaming (also known as livestream shopping) have grown significantly within e-business world, it integrates live streaming technology with e-commerce. However, relationship between perceived benefits this shopping mode intention to use is not fully understood. This research seeks enhance current understanding by studying association in context fashion personal care (FPC) goods. Uniquely, study bases its core model on a combination theory planned behaviour (TPB) some elements enhanced stimulus–organism–response (ESOR) theory, which incorporates cognitive, emotional physiological processes organism component. enables development framework facilitates examination purchase environment, moderated attitude (organism). The uniqueness further inclusion analysis platform quality streamer’s (seller’s) influence moderating constructs. These analyses were carried out using data from 901 respondents structured questionnaire, collected over 4-month period. results showed that seller has significant effect mediation attitude, though was affected quality. therefore offers insights Saudi FPC brands, streamers marketing agencies develop optimise sales content strategy.
Язык: Английский
Процитировано
3Contemporary Educational Technology, Год журнала: 2025, Номер 17(3), С. ep580 - ep580
Опубликована: Март 27, 2025
Despite the spread of artificial intelligence (AI) tools and applications, Apple Vision Pro (AVP) stands out for its innovative features compared to other types wearable technology. Moreover, traditional glasses have been deficient in incorporating many AI innovations that could enhance user experiences pose new challenges. In response these aspects, this study aims develop a theoretical model by integrating constructs from expectation confirmation (ECM) (expectation satisfaction [SAT]) aspects Uses Gratifications (U&G) theory. The perceived human likeness mediates model. This focuses on educational domain, aiming assess how technology enhances academic environment improves learning outcomes. method used was survey distributed among 134 participants Al Buraimi University College, Oman, two departments: English, linguistics, information consists seven hypotheses emphasize conceptual findings significantly impact predicting actual use (AU) AVP, indicating users’ expectations SAT play pivotal role adoption are closely linked variable likeness. Similarly, factors such as entertainment value, informativeness, lack web irritations influence associated with variable. However, Informativeness gratification failed pass proposal showed negative indicator AU AI. implications drawn results suggest institutions should tailor their courses curricula promote effective
Язык: Английский
Процитировано
0SSRN Electronic Journal, Год журнала: 2025, Номер unknown
Опубликована: Янв. 1, 2025
Язык: Английский
Процитировано
0Social Sciences & Humanities Open, Год журнала: 2024, Номер 10, С. 101163 - 101163
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
2Sustainability, Год журнала: 2024, Номер 16(23), С. 10780 - 10780
Опубликована: Дек. 9, 2024
The current study highlights the potential of multimodal large language models (MLLMs) to transform higher education by identifying key factors influencing their acceptance and effectiveness. Aligning technology features with educational needs can enhance student engagement learning outcomes. examined role MLLMs in enhancing performance benefits among students, using task–technology fit (T-TF) theory artificial intelligence device use (AIDUA) model. A structured questionnaire was used assess perceptions 550 Saudi university students from various academic disciplines. data were analyzed via structural equation modeling (SEM) SmartPLS 3.0. findings revealed that social influence negatively affected effort expectancy regarding hedonic motivation also related expectancy. for MLLMs. Effort associated T-TF context. In contrast, task characteristics significantly influenced T-TF, which positively impacted both willingness accept strong relationship found between adoption improved benefits. empower educators strategically strategically, driving transformative
Язык: Английский
Процитировано
2Research Square (Research Square), Год журнала: 2024, Номер unknown
Опубликована: Авг. 12, 2024
Язык: Английский
Процитировано
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