Metaverse adoption and its implications for entrepreneurial innovation management: the influence of Gen Z’s perception of innovation, privacy and trust DOI
Álvaro Hernández-Tamurejo, María Fernández-Fernández, Paula González-Padilla

и другие.

European Journal of Innovation Management, Год журнала: 2025, Номер unknown

Опубликована: Фев. 5, 2025

Purpose This study investigates Generation Z’s perceptions of entrepreneurial innovation through the Metaverse, including user privacy and trust, their impact on acceptance Metaverse technology. Design/methodology/approach Using a quantitative approach to examine relationships between targeted factors, this employs structural equation modeling (SEM) based technology model extended with variables related privacy, trust product innovation. The data were collected survey distributed representative sample Gen Z individuals. Findings results reveal that perception positively influences attitudes toward using behavioral intention use it. However, while risk is found significantly influence it does not affect or Metaverse. Practical implications provide useful insights for enterprises, raising considerations maximize innovative potential in current business ecosystem. understanding can help enterprises better adapt management practices so as effectively engage demographic, ensuring successful adoption technologies. Originality/value among first empirical investigations which an emerging increasingly important area.

Язык: Английский

Metaverse adoption and its implications for entrepreneurial innovation management: the influence of Gen Z’s perception of innovation, privacy and trust DOI
Álvaro Hernández-Tamurejo, María Fernández-Fernández, Paula González-Padilla

и другие.

European Journal of Innovation Management, Год журнала: 2025, Номер unknown

Опубликована: Фев. 5, 2025

Purpose This study investigates Generation Z’s perceptions of entrepreneurial innovation through the Metaverse, including user privacy and trust, their impact on acceptance Metaverse technology. Design/methodology/approach Using a quantitative approach to examine relationships between targeted factors, this employs structural equation modeling (SEM) based technology model extended with variables related privacy, trust product innovation. The data were collected survey distributed representative sample Gen Z individuals. Findings results reveal that perception positively influences attitudes toward using behavioral intention use it. However, while risk is found significantly influence it does not affect or Metaverse. Practical implications provide useful insights for enterprises, raising considerations maximize innovative potential in current business ecosystem. understanding can help enterprises better adapt management practices so as effectively engage demographic, ensuring successful adoption technologies. Originality/value among first empirical investigations which an emerging increasingly important area.

Язык: Английский

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