Опубликована: Ноя. 11, 2024
This study reveals how consumer and environmental trends are affecting Indonesia's tumbler market, emphasizing the eco-conscious habits of Generation Z. Environmental issues including pollution, deforestation, climate change have made sustainable materials methods even more important. As much as 105 Gen Z taken a role respondent in this study, by filled out set questionnaire. result product improvements that meet Z's need for sustainability, Indonesian industry has grown quite significantly. The used quantitative technique to examine marketing mix—which includes product, price, site, promotion—affects Z’s purchasing decisions of, who were primarily university students various provinces Indonesia. results show while price location less impact on decisions, characteristics advertising tactics do. Regression analysis supports model's prediction power, validity reliability tests validate power measuring instruments. sheds light important strategic is attract customers offers guidance companies adjusting growing green culture.
Язык: Английский