Baltic Journal of Economic Studies, Год журнала: 2025, Номер 11(1), С. 329 - 341

Опубликована: Апрель 4, 2025

Digital transformation of the insurance market is an integral part formation digital economy and digitalization entire financial services sector. The utilisation information communication technologies has become a pivotal aspect innovative development companies in contemporary era, enabling them to enhance their operational efficiency ensure competitive standing. A particularly promising technology that insurers are currently developing artificial intelligence. According experts field, this poised leading solution for these institutions near future. This assertion substantiated by observed growth investment resources allocated advancement technology. underscores necessity conducting scientific research ascertain current state intelligence implementation operations explore prospects its integration into broader development. purpose article provide comprehensive overview theoretical applied provisions market. range general special methods were used article, including following: comparison, measurement, abstraction, analysis synthesis. employment statistical enabled substantiation companies, identification potential areas further application work. study modern model was conducted, which based on substantiating essence identifying specific features functioning specified In future, allowed more clearly substantiate directions digitalisation, prerequisites main they use own activities, consequences pays significant attention field services, as well activities companies. consideration business formulation using Advantages disadvantages work specified, made it possible available systemic advantages ensuring general.

Язык: Английский