Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 267 - 286
Опубликована: Дек. 13, 2024
This study explores the impact of Quantum AI and Virtual Reality (VR) on neuromarketing practices, aiming to understand their influence consumer behavior enhance marketing strategies. Utilizing a mixed-methods approach, research incorporates qualitative analysis case studies quantitative assessments responses VR-enhanced campaigns. Key findings indicate that integrating VR can significantly improve engagement satisfaction by creating immersive experiences tailored individual preferences. The concludes these technologies not only offer innovative methods for marketers but also raise ethical considerations regarding privacy data security. implications underscore need structured framework guide implementation in marketing. contributes valuable insights into future prepares emerging trends digital landscape.
Язык: Английский