Small green housing makes a big difference: the impact of natural environmental uncertainty on consumers' willingness to purchase green housing DOI
Zhongxia Duan, Zhihua Ding, Yupeng Mou

и другие.

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 8, 2024

Purpose The residential sector is a principal contributor to global energy consumption, underscoring the critical importance of promoting green housing initiatives mitigate use and environmental degradation. prevalence uncertainty in natural environment, exemplified by phenomena like extreme weather events, highlights urgent need for adaptive strategies sustainable practices impact on human communities ecosystems. Against this backdrop, paper presents theoretical framework examining influence consumers' willingness purchase housing. Design/methodology/approach Through three experiments, study modeled mechanism which environment affects housing, then verified mediating effect threat ontological security moderating degree connectedness. Findings This concludes (1) exerts significant positive with serving as pivotal variable; (2) connectedness significantly moderates threats purchasing intent Originality/value research contributes marketing literature offering novel perspective consumer behavior, augmenting body knowledge concerning determinants intentions, provides new ideas marketers.

Язык: Английский

Guest editorial: Underrepresented populations in sensory and consumer science DOI
Carlos Gómez‐Corona, Tobias Otterbring

Food Quality and Preference, Год журнала: 2025, Номер unknown, С. 105455 - 105455

Опубликована: Фев. 1, 2025

Язык: Английский

Процитировано

1
Small green housing makes a big difference: the impact of natural environmental uncertainty on consumers' willingness to purchase green housing DOI
Zhongxia Duan, Zhihua Ding, Yupeng Mou

и другие.

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 8, 2024

Purpose The residential sector is a principal contributor to global energy consumption, underscoring the critical importance of promoting green housing initiatives mitigate use and environmental degradation. prevalence uncertainty in natural environment, exemplified by phenomena like extreme weather events, highlights urgent need for adaptive strategies sustainable practices impact on human communities ecosystems. Against this backdrop, paper presents theoretical framework examining influence consumers' willingness purchase housing. Design/methodology/approach Through three experiments, study modeled mechanism which environment affects housing, then verified mediating effect threat ontological security moderating degree connectedness. Findings This concludes (1) exerts significant positive with serving as pivotal variable; (2) connectedness significantly moderates threats purchasing intent Originality/value research contributes marketing literature offering novel perspective consumer behavior, augmenting body knowledge concerning determinants intentions, provides new ideas marketers.

Язык: Английский

Процитировано

1