Technology Innovation and Social and Behavioral Commitment: A Case Study of Digital Transformation in the Moroccan Insurance Industry
Big Data and Cognitive Computing,
Год журнала:
2025,
Номер
9(2), С. 31 - 31
Опубликована: Фев. 5, 2025
Digital
transformation
(DT)
has
become
an
imperative
for
companies
seeking
to
evolve
in
a
constantly
changing
industrial
ecosystem,
driven
by
the
continual
development
and
application
of
innovative
digital
technologies.
Nevertheless,
success
rate
DT
initiatives
remains
surprisingly
low,
which
only
serves
highlight
need
deeper
understanding
factors
that
determine
these
initiatives.
This
study
adopts
quantitative
methodological
approach
address
this
challenge,
focusing
on
Moroccan
insurance
industry.
First,
systematic
literature
review
was
undertaken
identify
key
change
dimensions
related
influence
acceptance,
at
both
individual
corporate
levels,
as
well
potential
risks
associated
with
adoption
DT.
A
survey
100
employees
Morocco
then
statistically
establish
companies.
The
research
results
reveal
planned
behavioral
factors,
features
technologies,
exert
positive
attitude
toward
acceptance
Furthermore,
positivity
translates
into
greater
personal
new
technologies
within
organizations
studied.
Although
paper
focuses
one
industry
sector
country,
authors
believe
make
valid
contribution
theory
practice.
findings
indicate
clear
distinction
between
innovation
social
level,
scarcely
been
addressed
previous
research.
It
also
offers
valuable
insights
leaders
organizational
managers
succeed
their
projects
highlighting
determining
effectively
guide
complex
process.
Язык: Английский
Artificial Intelligence and Digital Data in Recruitment. Exploring Business and Engineering Candidates’ Perceptions of Organizational Attractiveness
European Management Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 1, 2025
Язык: Английский
Assessing the Influence of Technical Skills on the Growth of Small, Medium, and Micro Enterprises in Masvingo City, Zimbabwe
International Journal of Applied Research in Business and Management,
Год журнала:
2024,
Номер
5(2)
Опубликована: Июль 1, 2024
This
study
examines
the
role
of
technical
skills
in
driving
growth
and
sustainability
Small,
Medium,
Micro
Enterprises
(SMMEs)
Masvingo
Province,
Zimbabwe.
Technical
are
recognized
as
cru-cial
for
enhancing
business
performance,
fostering
competitive
ad-vantage,
supporting
long-term
development.
Using
a
quantitative
approach,
research
surveyed
**233
participants**
across
diverse
sectors
within
SMME
landscape
region.
The
findings
reveal
polarized
perspective:
50.21%
participants
agree
that
significantly
contribute
to
growth,
while
49.79%
disagree,
suggesting
varied
experiences
perceptions
among
stakeholders.
underscores
importance
targeted
skill
development
strategic
priority
bolster
resilience
success
SMMEs.
It
provides
actionable
recommendations
policymakers,
owners,
educators
address
this
critical
gap
by
investing
tech-nical
training,
aligning
educational
programs
with
market
de-mands,
supportive
ecosystem
enterprise
develop-ment.
By
prioritizing
skills,
stakeholders
can
enhance
ca-pacity
SMMEs
navigate
challenges,
seize
opportunities,
broader
economic
Язык: Английский
Intentional or Designed? The Impact of Stance Attribution on Cognitive Processing of Generative AI Service Failures
Brain Sciences,
Год журнала:
2024,
Номер
14(10), С. 1032 - 1032
Опубликована: Окт. 17, 2024
Background:
With
the
rapid
expansion
of
generative
AI
market,
conducting
in-depth
research
on
cognitive
conflicts
in
human–computer
interaction
is
crucial
for
optimizing
user
experience
and
improving
quality
interactions
with
systems.
However,
existing
studies
insufficiently
explore
role
explanation
stance
attribution
design
interactions.
Methods:
This
research,
grounded
mental
models
theory
employing
an
improved
version
oddball
paradigm,
utilizes
Event-Related
Spectral
Perturbations
(ERSP)
functional
connectivity
analysis
to
reveal
how
task
types
explanations
influence
users’
unconscious
processing
mechanisms
during
service
failures.
Results:
The
results
indicate
that
under
explanations,
ERSP
Phase
Locking
Value
(PLV)
theta
frequency
band
were
significantly
lower
emotional
failures
than
mechanical
In
case
failures,
PLV
induced
by
intentional
higher
those
explanations.
Conclusions:
study
found
profoundly
affect
AI,
which
determine
their
responses
failure.
Язык: Английский
Drivers and Necessary Conditions for Chatbot Acceptance in the Insurance Industry. Analysis of policyholders’ and professionals’ Perspectives
Journal of Organizational Computing and Electronic Commerce,
Год журнала:
2024,
Номер
unknown, С. 1 - 28
Опубликована: Дек. 3, 2024
The
adoption
of
conversational
robots
(chatbots)
for
customer
service
is
expanding
across
many
industries.
In
the
insurance
sector,
where
interactions
are
essential
to
use
policies,
understanding
chatbot
acceptance
particularly
relevant.
This
study
explores
factors
and
conditions
influencing
chatbots
policy
management
via
unified
theory
technology
(UTAUT)
framework.
analysis
conducted
on
two
groups:
ordinary
policyholders
who
also
industry
professionals.
explanatory
evaluated
performance
expectancy,
effort
social
influence,
trust.
findings
indicate
that
trust
positively
impact
behavioral
intention
chatbots.
Additionally,
all
variables
found
be
necessary
acceptance.
structural
equation
model
assessment
reveals
professional
status
do
not
moderate
relationships
between
intention;
however,
professionals
demonstrate
a
greater
Among
policyholders,
expectancy
has
largest
effect
size
For
professionals,
most
impactful
variables,
with
very
large
sizes.
These
results
emphasize
while
acceptance,
relative
importance
each
variable
varies
offering
insights
implementing
solutions
effectively
within
sector.
Язык: Английский