Human Behavior and Emerging Technologies,
Год журнала:
2025,
Номер
2025(1)
Опубликована: Янв. 1, 2025
The
adoption
of
artificial
intelligence
(AI)
based
marketing
systems
by
companies
is
increasing.
These
can
help
improve
their
performance,
increase
market
share,
and
reduce
costs.
Few
researchers,
in
this
regard,
have
sought
to
investigate
the
causes
nonacceptance
on
AI.
This
article
uses
qualitative
research
method
identify
effective
factors
current
study
practical
aim
essence,
utilizing
an
exploratory
methodology.
statistical
population
includes
238
studies
including
articles
acceptance
AI
between
2019
2024.
data
collection
tool
was
selected
form
a
systematic
review
library
literature
previous
researches,
meta‐synthesis
Sandelowski
Barroso.
sampling
also
entry
exit
criteria
PRISMA
(preferred
reporting
items
for
reviews
meta‐analyses)
method.
framework
evaluating
enhancing
quality
scientific
through
meta‐synthesis.
findings
show
that
four
functional
expectations,
usage
organizational
factors,
user
intent
significant
effect
these
systems.
Companies
promote
culture
learning
embracing
innovation
are
more
likely
adopt
AI‐based
organization.
International Journal of Innovation Science,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 8, 2025
Purpose
Using
artificial
intelligence
technologies
in
customer
service
through
chatbots
is
revolutionizing
companies’
commercial
practices
and
business
models.
This
study
explores
the
role
of
experience
drivers
using
chatbot
services
engagement
behavior
intention.
The
mediating
relationship
between
intention
was
also
explored.
Design/methodology/approach
For
this
purpose,
a
sample
1,319
Portuguese
consumers
their
online
purchases
collected.
A
quantitative
methodology
applied
with
partial
least
squares
method.
Findings
results
reveal
that
directly
positively
influence
but
not
However,
there
positive
on
when
mediated
by
engagement.
Originality/value
contributes
to
developing
social
exchange
resource
theories
experience.
In
addition,
it
allows
companies
infer
practical
implications
for
obtaining
sustainable
competitive
advantages
implementing
technology.
Psychology and Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 9, 2025
ABSTRACT
While
prior
authors
have
explored
the
notions
of
human
and/or
automated
social
presence,
these
concepts
been
predominantly
assessed
either
individually
or
as
mutually
exclusive
theoretical
entities.
However,
we
draw
on
engaged
theory
to
develop
hybrid
concept
phygital
presence
that
comprises
aspects
both
and
metaverse
avatars.
We
define
degree
which
a
avatar
instils
feeling
in
other
users
they
are
company
entity,
elicited
by
avatar's
(a)
(i.e.,
actions
taken
its
user,
line
with
theory's
“ways
acting”),
(b)
embodiment
appearance,
look,
design,
character
emit,
being”).
next
propose
conceptual
framework
set
propositions,
suggest
avatars'
primarily
impacts
users'
positive
negative
behavioral
engagement
metaverse,
chiefly
influences
cognitive
emotional
engagement.
Moreover,
an
ways
relating
,
also
informed
theory,
impact
Human Behavior and Emerging Technologies,
Год журнала:
2025,
Номер
2025(1)
Опубликована: Янв. 1, 2025
The
adoption
of
artificial
intelligence
(AI)
based
marketing
systems
by
companies
is
increasing.
These
can
help
improve
their
performance,
increase
market
share,
and
reduce
costs.
Few
researchers,
in
this
regard,
have
sought
to
investigate
the
causes
nonacceptance
on
AI.
This
article
uses
qualitative
research
method
identify
effective
factors
current
study
practical
aim
essence,
utilizing
an
exploratory
methodology.
statistical
population
includes
238
studies
including
articles
acceptance
AI
between
2019
2024.
data
collection
tool
was
selected
form
a
systematic
review
library
literature
previous
researches,
meta‐synthesis
Sandelowski
Barroso.
sampling
also
entry
exit
criteria
PRISMA
(preferred
reporting
items
for
reviews
meta‐analyses)
method.
framework
evaluating
enhancing
quality
scientific
through
meta‐synthesis.
findings
show
that
four
functional
expectations,
usage
organizational
factors,
user
intent
significant
effect
these
systems.
Companies
promote
culture
learning
embracing
innovation
are
more
likely
adopt
AI‐based
organization.
