Schengen visa marketing in China: the street-level competition to attract tourists to Europe DOI
J Dupont

Journal of Ethnic and Migration Studies, Год журнала: 2024, Номер unknown, С. 1 - 19

Опубликована: Июль 8, 2024

Before COVID-19, visitors from China, were a prime target for the European tourism industries. Yet, their mobility was constrained by Schengen visa requirement any trip to Union (EU)'s Member States. While literature on policy has highlighted repressive practices of street-level bureaucrats processing applications abroad, this article seeks understand how is implemented when objective attract potential rather than drive them away. The paper argues that economic imperative Chinese tourists Europe turning local consular cooperation into competition. To support claim and using ethnographic methods as well relational approach implementation, develops concept marketing analyse race attractiveness between French Italian consulates based in Beijing, capital China. Visa refers use procedures (receipt conditions, reliability, speed, etc.) sales arguments advertise destination they represent. In essence, presents case domestic actors appropriating common regimes, engaging competition entice foreign consumers territories.

Язык: Английский

DYNAMIC CAPABILITIES AND FIRM PERFORMANCE IN TRAVEL AGENCIES AND TOUR OPERATORS IN MOMBASA COUNTY, KENYA DOI Creative Commons

Vallentine Callaghan Omechi,

TITUS M. KISING’U

Strategic Journal of Business & Change Management, Год журнала: 2024, Номер 11(1)

Опубликована: Март 3, 2024

This study examined the effect of dynamic capabilities on firm performance in travel agencies and tour operators Mombasa County Kenya. Specifically, managerial capability alliance The theoretical framework was anchored resource-based view theory, theory theory. Drawing positivist research philosophy, utilized quantitative non-experimental methodology. employed correlational, cross-sectional survey design to test non-causal relationships between variables. proportionate stratified random sampling technique select a sample size 29 86 from target population 40 121 County, A structured self-administered questionnaire used as means collecting primary data. survey-based approach collect collected data processed entered into statistical package for social sciences (SPSS) version 26 create sheet analysis. Data analyzed using descriptive statistics inferential statistics. Pearson's product moment correlation results indicated that had positive significant relationship with Kenya . standard multiple linear analyses conducted dependent variable predictor regression recommended it is imperative management develop foster operators. policy makers should consider initiating review encourage points several intriguing paths future research. Future researchers examine moderating environmental turbulence other sectors or contexts. Key words: Dynamic Alliance Capability , Capabilities, Managerial Capability, Firm Performance CITATION: Omechi, V. C., & Kising'u, T. M. (2024). Strategic Journal Business Change Management, 11 (1), 445 – 467. http://dx.doi.org/10.61426/sjbcm.v11i1.2862

Язык: Английский

Процитировано

0
Schengen visa marketing in China: the street-level competition to attract tourists to Europe DOI
J Dupont

Journal of Ethnic and Migration Studies, Год журнала: 2024, Номер unknown, С. 1 - 19

Опубликована: Июль 8, 2024

Before COVID-19, visitors from China, were a prime target for the European tourism industries. Yet, their mobility was constrained by Schengen visa requirement any trip to Union (EU)'s Member States. While literature on policy has highlighted repressive practices of street-level bureaucrats processing applications abroad, this article seeks understand how is implemented when objective attract potential rather than drive them away. The paper argues that economic imperative Chinese tourists Europe turning local consular cooperation into competition. To support claim and using ethnographic methods as well relational approach implementation, develops concept marketing analyse race attractiveness between French Italian consulates based in Beijing, capital China. Visa refers use procedures (receipt conditions, reliability, speed, etc.) sales arguments advertise destination they represent. In essence, presents case domestic actors appropriating common regimes, engaging competition entice foreign consumers territories.

Язык: Английский

Процитировано

0