Journal of Consumer Behaviour, Год журнала: 2025, Номер unknown

Опубликована: Март 30, 2025

ABSTRACT The global issue of sustainable consumption has raised interest in consumer behavior, especially regarding the continuous adoption and maintenance behaviors. Despite increasing awareness environmental, social, economic issues, a persistent attitude–behavior gap hinders consumption. This study addresses these gaps by systematically examining post‐purchase phase behavior to understand how attitudes toward products are formed, maintained, translated into purchasing. Through systematic literature review, this synthesizes insights from various theoretical frameworks develops an integrated model incorporating theories, including theory planned Rosenberg's attitude model, value–attitude–behavior means‐end model. A newly conceptual framework been proposed that highlights roles perceived values, product instrumentality, value importance shaping maintaining behaviors over long term. Key findings emphasize aligning with consumers' continuously changing motivations goals foster loyalty purchases products. contributes bridging gaps, exploring dynamics extending existing models account for purchase Practical implications marketers include strategies improve consumers address their long‐term goals, while policymakers can design interventions integrate behavioral insights. By advancing our understanding patterns, offers foundation encouraging promoting broader sustainability objectives.

Язык: Английский