Modularity and new product performance: the role of new product development speed and task uncertainty DOI

Hossein Zarbi,

Saeed Mansour, Hadi Mosadegh

и другие.

Journal of Engineering Design, Год журнала: 2024, Номер unknown, С. 1 - 22

Опубликована: Авг. 29, 2024

Similar to the advantages of product modularity a firm's overall performance, new could provide development process and result in its success marketplace. Accordingly, this study investigates effect on financial market-related performance (new performance). To identify processes underlying effect, NPD speed task uncertainty have been considered as mediator moderator, respectively. In vein, survey data from 190 Iranian manufacturing firms gathered research hypotheses examined using structural equation modelling bootstrapping approach. The results reveal that improves performance. Additionally, is found partial mediating role between Finally, empirically shows positive amplifies tasks marked by heightened uncertainty. findings current highlight determinant modular strategy developing successful products.

Язык: Английский

Modularity and new product performance: the role of new product development speed and task uncertainty DOI

Hossein Zarbi,

Saeed Mansour, Hadi Mosadegh

и другие.

Journal of Engineering Design, Год журнала: 2024, Номер unknown, С. 1 - 22

Опубликована: Авг. 29, 2024

Similar to the advantages of product modularity a firm's overall performance, new could provide development process and result in its success marketplace. Accordingly, this study investigates effect on financial market-related performance (new performance). To identify processes underlying effect, NPD speed task uncertainty have been considered as mediator moderator, respectively. In vein, survey data from 190 Iranian manufacturing firms gathered research hypotheses examined using structural equation modelling bootstrapping approach. The results reveal that improves performance. Additionally, is found partial mediating role between Finally, empirically shows positive amplifies tasks marked by heightened uncertainty. findings current highlight determinant modular strategy developing successful products.

Язык: Английский

Процитировано

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