The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity DOI Creative Commons
Fangyu Xia, Ye Xu, Haonan Zhang

и другие.

BMC Psychology, Год журнала: 2025, Номер 13(1)

Опубликована: Апрель 3, 2025

The uncertainty associated with doll blind boxes has sparked a consumer frenzy in China. However, it remains unclear how the allure of uncertain rewards influences irrational consumption behavior box consumers. This study aimed to elucidate internal mechanisms underlying this process. Specifically, investigated relationships among perceived uncertainty, gambler's fallacy, instant gratification, scarcity, and behavior. 434 Online questionnaires were distributed Chinese examines impact on consumers' by employing Stimulus-Organism-Response theory constructing mechanism model. analysis was conducted using PLS-SEM SmartPLS 4.0. Perceived positively affected gratification fallacies. Gambler's fallacy significantly mediate between Moreover, scarcity moderated relationship As increased consumers, cognitive bias resulting from more influenced consumers engage clarified psychological provides specific suggestions for consumer, product stakeholders policymakers better advocate rational

Язык: Английский

Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context DOI Creative Commons
Yi Huang,

Siti Hajar Mohamad

Frontiers in Communication, Год журнала: 2025, Номер 10

Опубликована: Апрель 10, 2025

In recent years, along with the rapid development of Internet technology and drastic changes in consumption patterns, live streaming commerce has gradually become an emerging business model that attracts participation consumers. Based on parasocial interaction social presence created by commerce, this study uses SmartPLS software to exam impact impulsive purchase context. According empirical analysis 407 valid questionnaire data from China through online survey, consumers’ anxiety fear missing out have a significant positive effect interaction, while their narrative involvement non-significant interaction. Social significantly purchase. Consumers’ smartphone addiction had presence. This extends existing research findings regarding consumer commerce. addition, provides evidence mediate relationship between characteristics

Язык: Английский

Процитировано

0
The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity DOI Creative Commons
Fangyu Xia, Ye Xu, Haonan Zhang

и другие.

BMC Psychology, Год журнала: 2025, Номер 13(1)

Опубликована: Апрель 3, 2025

The uncertainty associated with doll blind boxes has sparked a consumer frenzy in China. However, it remains unclear how the allure of uncertain rewards influences irrational consumption behavior box consumers. This study aimed to elucidate internal mechanisms underlying this process. Specifically, investigated relationships among perceived uncertainty, gambler's fallacy, instant gratification, scarcity, and behavior. 434 Online questionnaires were distributed Chinese examines impact on consumers' by employing Stimulus-Organism-Response theory constructing mechanism model. analysis was conducted using PLS-SEM SmartPLS 4.0. Perceived positively affected gratification fallacies. Gambler's fallacy significantly mediate between Moreover, scarcity moderated relationship As increased consumers, cognitive bias resulting from more influenced consumers engage clarified psychological provides specific suggestions for consumer, product stakeholders policymakers better advocate rational

Язык: Английский

Процитировано

0