
Journal of Islamic Economic and Business Research, Год журнала: 2024, Номер 4(2), С. 248 - 263
Опубликована: Дек. 20, 2024
This study aims to analyse people's preferences and loyalty using microfinance. The research utilised a descriptive qualitative method by conducting in-depth interviews with microbusinesses stakeholders. population comprised microfinance users sample size of 186 people from various regions in Indonesia, along 18 the management Islamic institutions. results suggest that are mostly influenced speed service, ease procedures, personal relationships. Apart that, belief business owners free usury (riba) is also determining factor choosing despite higher cost. findings show micro-business receive social benefits form mentoring help develop their businesses. this provide significant contribution understanding factors influence can valuable basis for stakeholders formulate financing policies more suitable needs conditions community micro
Язык: Английский