Metaverse adoption and its implications for entrepreneurial innovation management: the influence of Gen Z’s perception of innovation, privacy and trust
European Journal of Innovation Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 5, 2025
Purpose
This
study
investigates
Generation
Z’s
perceptions
of
entrepreneurial
innovation
through
the
Metaverse,
including
user
privacy
and
trust,
their
impact
on
acceptance
Metaverse
technology.
Design/methodology/approach
Using
a
quantitative
approach
to
examine
relationships
between
targeted
factors,
this
employs
structural
equation
modeling
(SEM)
based
technology
model
extended
with
variables
related
privacy,
trust
product
innovation.
The
data
were
collected
survey
distributed
representative
sample
Gen
Z
individuals.
Findings
results
reveal
that
perception
positively
influences
attitudes
toward
using
behavioral
intention
use
it.
However,
while
risk
is
found
significantly
influence
it
does
not
affect
or
Metaverse.
Practical
implications
provide
useful
insights
for
enterprises,
raising
considerations
maximize
innovative
potential
in
current
business
ecosystem.
understanding
can
help
enterprises
better
adapt
management
practices
so
as
effectively
engage
demographic,
ensuring
successful
adoption
technologies.
Originality/value
among
first
empirical
investigations
which
an
emerging
increasingly
important
area.
Язык: Английский
Real vs. Perceived Use
Journal of Global Information Management,
Год журнала:
2025,
Номер
33(1), С. 1 - 24
Опубликована: Апрель 3, 2025
This
study
examines
the
elements
of
matchmaking
intention,
highlighting
a
significant
gap
in
behaviors
within
Metaverse
platforms.
The
explores
socio-psychological
and
behavioral
factors
impacting
intention
this
digital
landscape.
We
developed
conceptual
model
integrating
social
presence
theory
status
quo
bias
with
technology
acceptance
(TAM).
Using
survey
data
from
512
participants
across
various
regions
India,
we
tested
proposed
relationships
through
structural
equation
modeling.
results
indicate
that
intimacy,
interactivity,
connectedness,
responsiveness
contribute
to
increased
agreeableness
regarding
on
Furthermore,
real,
non-perceived
usage
significantly
moderates
relationship
between
intention.
Our
findings
provide
valuable
insights
for
creating
effective
marketing
strategies
enhance
user
intentions
Metaverse.
can
be
used
launch
any
new
service
Язык: Английский
The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts
European Journal of Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 9, 2025
Purpose
The
rapid
advancement
of
drone
technology
has
opened
up
a
new
frontier
in
package
delivery,
presenting
promising
solution
for
logistics
and
transportation
challenges.
However,
there
remains
significant
gap
identifying
the
public’s
belief
structure
regarding
adoption
this
extreme
contexts,
such
as
natural
disasters
or
remote
areas.
This
study
aims
to
fill
research
by
investigating
public
beliefs,
emotions
sentiments
towards
deliveries
these
high-risk
scenarios,
where
traditional
delivery
methods
are
often
impractical
unavailable.
Design/methodology/approach
Using
big
data
approach,
authors
applied
machine
learning
scrape
comments
made
social
media
users
on
recent
popular
posts
videos
related
from
Reddit
YouTube.
cleaning
process
narrowed
down
6,403
2,337,
which
were
then
analysed
using
thematic,
emotion
sentiment
analysis
techniques.
Findings
thematic
revealed
five
key
themes
structure:
safety
security
concerns,
scepticism
distrust,
ethical
support
innovation
efficiency
concerns
about
practicality
feasibility.
Sentiment
showed
predominantly
negative
outlook
(53%),
with
confusion
(19.32%)
disappointment
(14.26%)
being
most
prevalent
emotions.
positive
(45%)
curiosity
(9.08%)
approval
(4.51%)
indicate
cautious
optimism
interest
potential
benefits
deliveries.
Research
limitations/implications
Future
should
expand
sources
include
Twitter,
Facebook
Instagram
broader
insights.
Differentiating
between
e.g.
disasters,
pandemics
conflict
zones,
can
reveal
varying
perceptions.
Investigating
how
influence
actual
behaviours
through
longitudinal
designs
field
experiments
is
essential.
Developing
theoretical
models
that
integrate
unique
factors
like
implications
existing
frameworks
will
enhance
understanding.
In
addition,
large-scale
quantitative
surveys
needed
generalise
findings
across
different
populations
contexts.
Practical
have
practical
policymakers,
developers
marketers.
Addressing
safety,
while
highlighting
help
build
trust
acceptance.
Transparent
communication
robust
regulatory
essential
successful
systems.
Originality/value
To
best
authors’
knowledge,
one
first
systematically
analyse
discussions
It
extends
Unified
Theory
Acceptance
Use
Technology
2
Diffusion
Innovations
theories,
providing
fresh
insights
into
influencing
acceptance
technologies.
results
offer
valuable
guidance
developing
effective
policies
strategies
systems,
contributing
reinvention
marketing
disruptive
economy.
Язык: Английский
Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis
Acta Psychologica,
Год журнала:
2025,
Номер
254, С. 104855 - 104855
Опубликована: Март 3, 2025
Язык: Английский
War vs pandemic—investigating the type of extreme context as a moderator of extreme-context perception effects on work alienation and its organisational outcomes
The International Journal of Human Resource Management,
Год журнала:
2024,
Номер
35(20), С. 3415 - 3450
Опубликована: Окт. 21, 2024
With
many
organisations
operating
in
challenging
circumstances
such
as
military
conflicts
and
pandemics,
a
growing
body
of
research
has
investigated
the
effects
extreme-context
perceptions
on
job
attitudes
organisational
outcomes.
While
prior
investigations
focused
specific
extreme
contexts
like
warzones
or
yet
to
examine
whether
different
would
have
intensities
regarding
shaping
This
study
takes
unique
approach
address
this
gap
existing
literature
by
exploring
type
context
(war
vs
pandemic)
moderates
extreme-context-perception
work
alienation
subsequent
Specifically,
investigates
consequences
differentiated
using
668
valid
responses
from
two
samples:
Sample
1
(N
=
449),
collected
via
snowball
sampling
during
Syrian
civil
war
(2016-2019),
2
219),
recruited
systematic
random
Middle
East
COVID-19
2021.
Employing
t-tests,
wartime
crisis
reported
higher
levels
perception,
not
quite
much
worsened
satisfaction,
but
they
had
lower
insecurity
than
those
health-crisis
contexts.
Using
PLS-SEM,
we
found
perception
heightened
alienation,
leading
increased
insecurity,
decreased
citizenship
behaviour
(OCB)
Interestingly,
some
these
relationships
were
moderated
type.
while
no
significant
differences
between
relationship
that
extreme-context-driven
is
more
likely
damage
satisfaction
OCB
zones
pandemic
These
findings
contribute
important
matters
both
theory
practice.
They
specifically
expand
illustrating
distinct
types
employee-related
concerns.
also
demonstrate
need
develop
customised
strategies
well
policy
mitigate
and/or
capitalise
Язык: Английский