Enhancing Auditor Reputation Through CSR Activities and Their Impact on Audit Firms Client Base Growth DOI

Lin Zhoulie,

Quent Williams

Journal Economic Business Innovation, Год журнала: 2024, Номер 1(4), С. 153 - 168

Опубликована: Дек. 8, 2024

Purpose: This study aims to investigate the relationship between audit firms’ corporate social responsibility (CSR) activities and their reputations, as well impact of this on abilities gain keep clients. The article examines need for corporates engage in order enhance potentially extending same rationale firms, CSR engagement firms are likely have different implications client base.Method: Using a quantitative approach, sample was analyzed three years’ period. regression analysis, examined whether involvement intensity influence acquisition firm size profitability moderate relationship.Findings: Audit with higher shown significant increase base. build reputation, wherein stakeholders able trust company also manage stand out competitive market. Furthermore, is positively moderated by both profitability.Novelty: impacts marketing been studied other industries, but its importance within industry unique.Implications: results indicate that may strategically allocate resources towards align themselves advantage In addition, it underlines alignment strategies long-term growth sustainability

Язык: Английский

Enhancing Auditor Reputation Through CSR Activities and Their Impact on Audit Firms Client Base Growth DOI

Lin Zhoulie,

Quent Williams

Journal Economic Business Innovation, Год журнала: 2024, Номер 1(4), С. 153 - 168

Опубликована: Дек. 8, 2024

Purpose: This study aims to investigate the relationship between audit firms’ corporate social responsibility (CSR) activities and their reputations, as well impact of this on abilities gain keep clients. The article examines need for corporates engage in order enhance potentially extending same rationale firms, CSR engagement firms are likely have different implications client base.Method: Using a quantitative approach, sample was analyzed three years’ period. regression analysis, examined whether involvement intensity influence acquisition firm size profitability moderate relationship.Findings: Audit with higher shown significant increase base. build reputation, wherein stakeholders able trust company also manage stand out competitive market. Furthermore, is positively moderated by both profitability.Novelty: impacts marketing been studied other industries, but its importance within industry unique.Implications: results indicate that may strategically allocate resources towards align themselves advantage In addition, it underlines alignment strategies long-term growth sustainability

Язык: Английский

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