Journal of Science and Technology Policy Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 8, 2025
Purpose
This
study
aims
to
investigate
the
factors
driving
consumer
behaviour
in
green
tech
product
purchases
and
develop
a
framework
by
analysing
their
hierarchical
contextual
interactions.
Design/methodology/approach
The
employed
interpretive
structural
modelling
(ISM),
drawing
on
insights
from
experienced
academicians
marketing
professionals.
To
analyse
forces
interdependencies
among
these
factors,
Matrice
d’Impacts
Croises
Multiplication
Appliques
un
Classement
(MICMAC)
analysis
was
conducted.
Findings
MICMAC
revealed
that
no
variables
were
classified
as
autonomous
determinants,
highlighting
significance
of
all
factors.
Green
attitude
purchase
identified
dependent
determinants
with
high
reliance
moderate
influence.
Subjective
norm
perceived
behavioural
control
categorised
linkage
showing
significant
influence
dependence,
while
environmental
knowledge,
concern
availability
noted
independent
strong
power
lower
dependence.
Practical
implications
findings
offer
actionable
strategies
for
managers
focusing
education
transparent
pricing.
By
understanding
relationships
between
businesses
can
tailor
effectively
foster
attitudes
address
behaviour.
Policymakers
use
create
regulations
incentives
promote
adoption,
such
supporting
eco-friendly
practices
increasing
education,
which
drive
greater
acceptance
sustainability
market.
Originality/value
Our
addresses
critical
void
literature
applying
ISM
explore
relational
dynamics
influencing
purchases.
also
provides
novel
perspective
It
offers
valuable
into
(GTPB)
advances
field’s
understanding.
Journal of Cleaner Production,
Год журнала:
2024,
Номер
450, С. 141870 - 141870
Опубликована: Март 24, 2024
In
the
contemporary
landscape,
as
environmental
concerns
take
center
stage,
consumers
are
increasingly
urged
to
make
ecologically
friendly
choices,
facilitated
by
prevalence
of
labeling.
This
study
undertakes
a
comprehensive
investigation
into
influence
labeling
on
customer
purchasing
behavior,
with
specific
emphasis
evaluating
effectiveness
green
marketing
and
innovation
initiatives.
Using
Fuzzy
Analytical
Hierarchy
Process
(AHP)
Weighted
Aggregated
Sum
Product
Assessment
(WASPAS)
methodologies,
research
pinpoints
elements
tactics
able
consumer
behavior
in
connection
Therefore,
seven
factors,
twenty-one
sub-factors,
six
strategies
identified.
The
results
AHP
show
prominent
role
product
attributes,
promotion
strategies,
sustainability
practices
while
seeking
change
regard
addition,
findings
from
WASPAS
approach
suggest
that
environmentally
packaging,
labeling,
partnerships
collaboration
most
successful
strategies.
this
can
help
shape
design
more
effective
programs
plans
for
encouraging
sustainable
purchases.
Resources Conservation & Recycling Advances,
Год журнала:
2024,
Номер
22, С. 200214 - 200214
Опубликована: Апрель 8, 2024
This
research
aims
to
investigate
the
factors
that
influence
green
behavior
in
two
developing
countries,
Malaysia
and
Nigeria.
The
study
is
based
on
theory
of
planned
(TPB)
reasoned
action
(TRA),
it
includes
additional
such
as
culture,
product
trust,
value,
price
sensitivity,
environmental
awareness.
A
total
547
participants
were
surveyed
using
a
quantitative
approach.
results
from
multi-group
(MGA)
partial
least
squares-structural
equation
modeling
(PLS-SEM)
analyses
indicated
extended
TPB/TRA
model
valid
chosen
nations.
multi-country
shows
significant
difference,
especially
path
connecting
attitude
sensitivity
towards
behavior.
Consumers
both
countries
have
positive
protection
exhibit
culture
eco-friendly
practices.
In
models,
trust
value
relationship
with
behavior,
but
not
Perceived
behavioral
control
positively
linked
Nigeria,
Malaysia.
Green
strongest
predictor
more
so
than
attitude.
These
stimulus
stronger
between
perceived
control,
mediated
by
suggests
consumers
nations
are
gradually
embracing
findings
highlight
importance
promoting
awareness
encourage
nature.
further
discusses
implications
these
findings.
Scientific Reports,
Год журнала:
2024,
Номер
14(1)
Опубликована: Янв. 19, 2024
Abstract
The
fashion
industry
has
a
significant
impact
on
the
environment,
and
sustainable
consumption
(SFC)
become
pressing
concern.
This
study
aimed
to
investigate
factors
influencing
behavior
(SCB)
among
Chinese
adults,
specifically
role
of
values,
attitudes,
norms
in
shaping
such
behavior,
using
value-belief-norm
framework.
used
an
online
cross-sectional
survey
design
collect
data
from
350
participants
recruited
through
convenience
sampling
method
social
media
platforms
email
invitations,
obtained
were
analyzed
partial
least
squares
structural
equation
modelling.
results
showed
that
biospheric
(BV),
altruistic
(AV),
egoistic
(EV)
values
significantly
influenced
New
ecological
paradigm
(EP),
which,
turn,
positively
affected
awareness
consequences
(AC).
Personal
(PN)
by
EP,
AC,
ascription
responsibility
(AR).
Social
(SN)
trust
recycling
(TR)
also
found
influence
intentions
(SCI).
Finally,
SCI
TR
predictors
SCB,
whereas
moderating
effect
not
statistically
significant.
study’s
originality
lies
its
comprehensive
investigation
interplay
between
various
(particularly
two
facets;
PN
SN)
modeling
approach,
exploring
TR.
findings
this
suggest
interventions
at
promoting
SFC
should
focus
fostering
beliefs
prioritize
encouraging
individuals
take
for
their
actions,
creating
environment
which
is
normalized,
increasing
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(3)
Опубликована: Апрель 23, 2024
Abstract
Manufacturers
must
convey
accurate
information
about
their
green
products
to
gain
consumer
trust.
However,
some
manufacturers
provide
misleading
by
falsely
claiming
that
fully
adhere
concepts.
Consequently,
research
is
needed
examine
customer
behaviors
and
how
they
respond
products.
This
study
models
the
relationship
between
product
asymmetry,
online
review
quality,
propensity
trust
adopt
reviews,
purchasing
behavior.
The
participants
were
479
consumers
who
purchased
Data
for
collected
through
an
questionnaire
was
distributed
on
social
media
platforms
analyzed
using
partial
least
squares
structural
equation
modeling.
results
show
asymmetry
positively
affected
adoption,
behavior,
while
quality
participants'
reviews
adoption
impacted
purchases.
These
highlights
importance
of
in
Therefore,
both
influence
green‐product
consumption.
When
constructing
marketing
strategies,
focus
a
combination
perceived
value
modify
products,
production
processes,
packaging,
advertisements
accordingly.
Cleaner and Responsible Consumption,
Год журнала:
2024,
Номер
14, С. 100208 - 100208
Опубликована: Июнь 29, 2024
The
linear
consumption
model
(take-make-dispose)
has
resulted
in
an
abundance
of
pollution
that
damaged
living
ecosystems
and
human
health.
circular
economy
emerged
as
a
potential
tool
to
continue
economic
activities
while
generating
less
waste.
Indonesian
populations
today
majorly
consist
millennials
members
generation
Z
(55.41%),
the
these
will
shape
Indonesia's
future.
This
study
aims
investigate
role
young
consumers
green
purchase
behavior
toward
packaging
Indonesia
by
using
Structural
Equation
Model
(SEM).
We
have
collected
data
from
287
respondents,
our
results
point
positive
significant
influence
self-identity,
environmental
attitude,
socialization
agents
intention.
Green
intention
is
also
found
be
strong
predictor
purchasing
behavior.
presents
practical
implications
for
organizations
well
governments
NGOs.
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 6, 2025
Purpose
This
study
employs
the
norm
activation
model
(NAM)
and
elaboration
likelihood
(ELM)
to
investigate
drivers
of
consumers’
buying
intent
(BUI)
for
eco-friendly
products
(EFP).
The
primary
emphasis
is
on
eco-consciousness,
which
includes
environmental
literacy
(ENL)
concern
(ENC).
research
further
examines
mediating
role
ENC
in
relationship
between
ENL
BUI
while
also
considering
sequential
mediation
effects
involving
both
eco-responsible
practices
(ERP).
Additionally,
explores
moderating
influence
attitude
(ATT)
ERP
its
effect
BUI.
Design/methodology/approach
Employing
purposive
sampling,
412
online
survey
responses
were
statistically
analysed
using
partial
least
squares
structural
equation
modelling
(PLS-SEM).
Findings
findings
this
demonstrate
that
exerts
a
significant
positive
ENC,
subsequently
enhancing
Moreover,
there
indicates
positively
mediates
sequentially
mediate
relationships
Furthermore,
results
suggest
strength
association
marginally
decreases
(trivial),
(small).
Originality/value
advances
existing
body
knowledge
by
integrating
NAM
ELM
examine
toward
EFP
thoroughly.
offers
novel
insights
into
their
BUI,
underscoring
eco-consciousness.
have
practical
implications
businesses
policymakers
who
seek
formulate
strategies
align
with
psychological,
cognitive,
behavioural
processes
context
Sustainable
Development
Goal
12
(SDG12),
can
contribute
global
effort
foster
more
sustainable
future.
Business Strategy and the Environment,
Год журнала:
2023,
Номер
33(3), С. 2432 - 2444
Опубликована: Ноя. 7, 2023
Abstract
It
is
believed
that
environmental
causes
will
grow
in
fervor
with
members
of
Gen
Z.
This
study
explores
the
main
factors
green
marketing
affecting
young
Portuguese
purchasing
decisions
and
relationship
between
them.
An
online
questionnaire
was
used
to
collect
data
from
708
consumers
eco‐friendly
products.
The
quantitative
analysis
performed
using
partial
least
square
(PLS)
method.
We
found
willingness
purchase,
awareness
price,
perceived
benefits,
quality
were
positively
associated
peoples'
concerns,
they
also
proved
be
related
their
when
mediated
by
concern
variable.
contributes
literature
on
marketing,
having
empirically
evaluated,
for
first
time,
role
concerns
as
mediators
consumers'
perceptions
products
purchase
intentions.
Furthermore,
it
pioneeringly
determinants
Generation
Z's
decisions,
making
an
essential
contribution
consumer
behavior
generational
cohorts.
breadth
influence
each
determinant
not
balanced,
producers,
marketers,
policymakers
must
consider
these
results
strategy
attracting
