Going green or staying grey: modelling the factors of green tech product purchase behaviour through interpretive structural modelling and MICMAC approach DOI
Dewan Mehrab Ashrafi,

Khondokar Fardin Islam,

Tazrian Shahid

и другие.

Journal of Science and Technology Policy Management, Год журнала: 2025, Номер unknown

Опубликована: Апрель 8, 2025

Purpose This study aims to investigate the factors driving consumer behaviour in green tech product purchases and develop a framework by analysing their hierarchical contextual interactions. Design/methodology/approach The employed interpretive structural modelling (ISM), drawing on insights from experienced academicians marketing professionals. To analyse forces interdependencies among these factors, Matrice d’Impacts Croises Multiplication Appliques un Classement (MICMAC) analysis was conducted. Findings MICMAC revealed that no variables were classified as autonomous determinants, highlighting significance of all factors. Green attitude purchase identified dependent determinants with high reliance moderate influence. Subjective norm perceived behavioural control categorised linkage showing significant influence dependence, while environmental knowledge, concern availability noted independent strong power lower dependence. Practical implications findings offer actionable strategies for managers focusing education transparent pricing. By understanding relationships between businesses can tailor effectively foster attitudes address behaviour. Policymakers use create regulations incentives promote adoption, such supporting eco-friendly practices increasing education, which drive greater acceptance sustainability market. Originality/value Our addresses critical void literature applying ISM explore relational dynamics influencing purchases. also provides novel perspective It offers valuable into (GTPB) advances field’s understanding.

Язык: Английский

Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling DOI Creative Commons
Huang Li, Yasir Ahmed Solangi, Cosimo Magazzino

и другие.

Journal of Cleaner Production, Год журнала: 2024, Номер 450, С. 141870 - 141870

Опубликована: Март 24, 2024

In the contemporary landscape, as environmental concerns take center stage, consumers are increasingly urged to make ecologically friendly choices, facilitated by prevalence of labeling. This study undertakes a comprehensive investigation into influence labeling on customer purchasing behavior, with specific emphasis evaluating effectiveness green marketing and innovation initiatives. Using Fuzzy Analytical Hierarchy Process (AHP) Weighted Aggregated Sum Product Assessment (WASPAS) methodologies, research pinpoints elements tactics able consumer behavior in connection Therefore, seven factors, twenty-one sub-factors, six strategies identified. The results AHP show prominent role product attributes, promotion strategies, sustainability practices while seeking change regard addition, findings from WASPAS approach suggest that environmentally packaging, labeling, partnerships collaboration most successful strategies. this can help shape design more effective programs plans for encouraging sustainable purchases.

Язык: Английский

Процитировано

49

Pathways toward environmental performance: Link between green human resource management, green innovation, and green behavior at work in manufacturing companies DOI
Osarodion Ogiemwonyi, Mohammad Nurul Alam, Hammad S. Alotaibi

и другие.

Journal of Cleaner Production, Год журнала: 2023, Номер 425, С. 138949 - 138949

Опубликована: Сен. 25, 2023

Язык: Английский

Процитировано

26

Determinants of green behavior (Revisited): A comparative study DOI Creative Commons
Osarodion Ogiemwonyi

Resources Conservation & Recycling Advances, Год журнала: 2024, Номер 22, С. 200214 - 200214

Опубликована: Апрель 8, 2024

This research aims to investigate the factors that influence green behavior in two developing countries, Malaysia and Nigeria. The study is based on theory of planned (TPB) reasoned action (TRA), it includes additional such as culture, product trust, value, price sensitivity, environmental awareness. A total 547 participants were surveyed using a quantitative approach. results from multi-group (MGA) partial least squares-structural equation modeling (PLS-SEM) analyses indicated extended TPB/TRA model valid chosen nations. multi-country shows significant difference, especially path connecting attitude sensitivity towards behavior. Consumers both countries have positive protection exhibit culture eco-friendly practices. In models, trust value relationship with behavior, but not Perceived behavioral control positively linked Nigeria, Malaysia. Green strongest predictor more so than attitude. These stimulus stronger between perceived control, mediated by suggests consumers nations are gradually embracing findings highlight importance promoting awareness encourage nature. further discusses implications these findings.

Язык: Английский

Процитировано

14

Predicting sustainable fashion consumption intentions and practices DOI Creative Commons

Yingxiu Hong,

Abdullah Al Mamun, Qing Yang

и другие.

Scientific Reports, Год журнала: 2024, Номер 14(1)

Опубликована: Янв. 19, 2024

Abstract The fashion industry has a significant impact on the environment, and sustainable consumption (SFC) become pressing concern. This study aimed to investigate factors influencing behavior (SCB) among Chinese adults, specifically role of values, attitudes, norms in shaping such behavior, using value-belief-norm framework. used an online cross-sectional survey design collect data from 350 participants recruited through convenience sampling method social media platforms email invitations, obtained were analyzed partial least squares structural equation modelling. results showed that biospheric (BV), altruistic (AV), egoistic (EV) values significantly influenced New ecological paradigm (EP), which, turn, positively affected awareness consequences (AC). Personal (PN) by EP, AC, ascription responsibility (AR). Social (SN) trust recycling (TR) also found influence intentions (SCI). Finally, SCI TR predictors SCB, whereas moderating effect not statistically significant. study’s originality lies its comprehensive investigation interplay between various (particularly two facets; PN SN) modeling approach, exploring TR. findings this suggest interventions at promoting SFC should focus fostering beliefs prioritize encouraging individuals take for their actions, creating environment which is normalized, increasing

Язык: Английский

Процитировано

13

The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior DOI
Ridho Bramulya Ikhsan, Yudi Fernando, Anderes Gui

и другие.

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(3)

Опубликована: Апрель 23, 2024

Abstract Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading by falsely claiming that fully adhere concepts. Consequently, research is needed examine customer behaviors and how they respond products. This study models the relationship between product asymmetry, online review quality, propensity trust adopt reviews, purchasing behavior. The participants were 479 consumers who purchased Data for collected through an questionnaire was distributed on social media platforms analyzed using partial least squares structural equation modeling. results show asymmetry positively affected adoption, behavior, while quality participants' reviews adoption impacted purchases. These highlights importance of in Therefore, both influence green‐product consumption. When constructing marketing strategies, focus a combination perceived value modify products, production processes, packaging, advertisements accordingly.

Язык: Английский

Процитировано

10

Green purchase behavior in circular packaging: The case of young consumers in Indonesia DOI Creative Commons

Fati Ramadhanti,

Reinardus Suryandaru,

Novi Amelia

и другие.

Cleaner and Responsible Consumption, Год журнала: 2024, Номер 14, С. 100208 - 100208

Опубликована: Июнь 29, 2024

The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that damaged living ecosystems and human health. circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly consist millennials members generation Z (55.41%), the these will shape Indonesia's future. This study aims investigate role young consumers green purchase behavior toward packaging Indonesia by using Structural Equation Model (SEM). We have collected data from 287 respondents, our results point positive significant influence self-identity, environmental attitude, socialization agents intention. Green intention is also found be strong predictor purchasing behavior. presents practical implications for organizations well governments NGOs.

Язык: Английский

Процитировано

7

How does the rise of eco-consciousness shape consumers’ buying intent? Exploring the moderated mediation model of NAM-ELM DOI
Christine Nya-Ling Tan, Muhammad Ashraf Fauzi, Siti Aminah Harun

и другие.

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2025, Номер unknown

Опубликована: Март 6, 2025

Purpose This study employs the norm activation model (NAM) and elaboration likelihood (ELM) to investigate drivers of consumers’ buying intent (BUI) for eco-friendly products (EFP). The primary emphasis is on eco-consciousness, which includes environmental literacy (ENL) concern (ENC). research further examines mediating role ENC in relationship between ENL BUI while also considering sequential mediation effects involving both eco-responsible practices (ERP). Additionally, explores moderating influence attitude (ATT) ERP its effect BUI. Design/methodology/approach Employing purposive sampling, 412 online survey responses were statistically analysed using partial least squares structural equation modelling (PLS-SEM). Findings findings this demonstrate that exerts a significant positive ENC, subsequently enhancing Moreover, there indicates positively mediates sequentially mediate relationships Furthermore, results suggest strength association marginally decreases (trivial), (small). Originality/value advances existing body knowledge by integrating NAM ELM examine toward EFP thoroughly. offers novel insights into their BUI, underscoring eco-consciousness. have practical implications businesses policymakers who seek formulate strategies align with psychological, cognitive, behavioural processes context Sustainable Development Goal 12 (SDG12), can contribute global effort foster more sustainable future.

Язык: Английский

Процитировано

1

The intention to adopt photovoltaic systems: integrating behavioral theories with mediation-moderation analysis DOI Creative Commons
Jun Yang, Manzar Rehman, Zelin Tong

и другие.

Acta Psychologica, Год журнала: 2025, Номер 256, С. 105027 - 105027

Опубликована: Апрель 24, 2025

Язык: Английский

Процитировано

1

From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions DOI
Jo�ão M. Lopes, Micaela Pinho, Sofia Gomes

и другие.

Business Strategy and the Environment, Год журнала: 2023, Номер 33(3), С. 2432 - 2444

Опубликована: Ноя. 7, 2023

Abstract It is believed that environmental causes will grow in fervor with members of Gen Z. This study explores the main factors green marketing affecting young Portuguese purchasing decisions and relationship between them. An online questionnaire was used to collect data from 708 consumers eco‐friendly products. The quantitative analysis performed using partial least square (PLS) method. We found willingness purchase, awareness price, perceived benefits, quality were positively associated peoples' concerns, they also proved be related their when mediated by concern variable. contributes literature on marketing, having empirically evaluated, for first time, role concerns as mediators consumers' perceptions products purchase intentions. Furthermore, it pioneeringly determinants Generation Z's decisions, making an essential contribution consumer behavior generational cohorts. breadth influence each determinant not balanced, producers, marketers, policymakers must consider these results strategy attracting

Язык: Английский

Процитировано

16

An investigation of consumer switching intention on the use of automated courier station from a signaling perspective DOI

Zhaotong Li,

Min Wu, Chee‐Chong Teo

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103768 - 103768

Опубликована: Фев. 26, 2024

Язык: Английский

Процитировано

5