Information Processing & Management, Год журнала: 2024, Номер 62(1), С. 103957 - 103957
Опубликована: Ноя. 11, 2024
Язык: Английский
Information Processing & Management, Год журнала: 2024, Номер 62(1), С. 103957 - 103957
Опубликована: Ноя. 11, 2024
Язык: Английский
Journal of Retailing and Consumer Services, Год журнала: 2022, Номер 69, С. 103100 - 103100
Опубликована: Авг. 16, 2022
Язык: Английский
Процитировано
88Frontiers in Public Health, Год журнала: 2022, Номер 10
Опубликована: Окт. 3, 2022
Metaverse sports arena is gaining popularity globally that empowers virtual reality sporting experience through digital avatars. The main objective of the current study to explore impact Metaverse-based on endurance performance young Chinese athletes, with mediating role their mental health condition and anxiety. study's participants mainly included especially sample group an accurate depiction athletes using a convenience sampling approach. SEM-AMOS statistical software was used for analysis validation proposed relationships. findings statistically validate anxiety fully mediate direct associations between experiences athletes. Interestingly, imposes greater performance, in contrast adverse effects outcomes present research guide opportunities enhance abilities boost performance. Policymakers can also build systems dissolve physical geographical barriers, reduce anxiety, sustain events metaverse.
Язык: Английский
Процитировано
43International Journal of Human-Computer Interaction, Год журнала: 2022, Номер 39(4), С. 721 - 742
Опубликована: Апрель 18, 2022
E-commerce websites are doing extremely well despite the global slowdown in traditional brick-and-mortar retail industry. Web page design, search options, and graphical layout may greatly influence customer base of any e-commerce website. This paper intends to identify most influential elements a interface their effect on consumers' visual attention. Visual layouts having major customers' decisions during online shopping were investigated using eye-gaze tracking. Data from 76 respondents collected parts attaining maximum user attention terms first fixation count. Heat maps used visualize results. The results revealed clear impact gaining Further, experiment also gender-specific preferences toward various interface. further be extended evaluate product packaging promotional interfaces websites.
Язык: Английский
Процитировано
40Government Information Quarterly, Год журнала: 2022, Номер 39(2), С. 101676 - 101676
Опубликована: Фев. 1, 2022
Язык: Английский
Процитировано
29Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 75, С. 103476 - 103476
Опубликована: Июнь 25, 2023
Язык: Английский
Процитировано
14Technology in Society, Год журнала: 2021, Номер 66, С. 101671 - 101671
Опубликована: Июль 11, 2021
Язык: Английский
Процитировано
31Computers in Human Behavior, Год журнала: 2024, Номер 155, С. 108168 - 108168
Опубликована: Фев. 12, 2024
Website design decisions consider visual stimuli that have a significant impact on user behavior. We use evolutionary psychology as theoretical lens for studying the effects of color and shapes e-commerce websites. Referring to their meaning, we derive hypotheses are tested in neuroimaging experiment utilizing functional near-infrared spectroscopy (fNIRS). The self-report results reveal significantly more pleasure, arousal, less distrust, positive attitude toward colored versus uncolored Neural deactivation right dorsolateral prefrontal cortex (dlPFC) when comparing Further, left medial PFC areas dlPFC is identified blue website. These signify cognitive relief websites general, particular. For button shape, increases dorsomedial PFC, well areas, were rounded shapes. users' preference interaction with rather than sharp Altogether, present study shows neural mechanisms indicate how meaning website elements still derived from users not necessarily aware this.
Язык: Английский
Процитировано
5Electronic Commerce Research, Год журнала: 2022, Номер unknown
Опубликована: Ноя. 14, 2022
Язык: Английский
Процитировано
15Applied Ergonomics, Год журнала: 2025, Номер 126, С. 104509 - 104509
Опубликована: Март 18, 2025
Язык: Английский
Процитировано
0Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(2), С. 79 - 79
Опубликована: Апрель 21, 2025
Considering social media’s expansion worldwide, marketing academics and marketers emphasize the need to consider electronic word of mouth (eWOM) for strategic decisions. However, there is limited research regarding ways in which male female consumers engage eWOM behaviors. This aims explore gender-specific dynamics drivers media marketing, by validating a proposed model key predictors two samples (of respondents). Data were gathered from users. For this empirical research, we integrated structural equation modeling an artificial neural network (PLS-SEM-ANN) comprehensive approach intended generate practical theoretical insights eWOM. Hypothesis testing reflected contrasting results—for respondents, customer participation, involvement, loyalty, satisfaction; whereas, brand familiarity, satisfaction. The significant variables supported SEM included ANN models as input neurons, showcasing nonlinear relationships among constructs both samples. Thus, provides contributions eWOM, gender assessments, literature. From perspective, study advances targeted strategies enhance consumer–brand interactions.
Язык: Английский
Процитировано
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