Опубликована: Янв. 1, 2024
Язык: Английский
Journal of theoretical and applied electronic commerce research, Год журнала: 2024, Номер 19(4), С. 2605 - 2629
Опубликована: Сен. 30, 2024
This study explores the impact of artificial intelligence (AI) tools on purchase intentions members Generation Z (Gen Z) in online shopping, using an adapted technology acceptance model (TAM). It incorporates exposure to AI, usage and knowledge about alongside existing TAM parameters perceived usefulness AI (PUAI) ease-of-use (PEUAI). A 38-item questionnaire was distributed, yielding data from 1128 Gen respondents. Partial least squares structural equation modeling (PLS-SEM) importance–performance analysis (IPA) were applied examine hypothesized relationships. The identified significant direct effects exposure, use, PUAI PEUAI, that these affected consumers’ intentions. Indirect revealed PEUAI mediate between knowledge, intentions, suggesting greater understanding familiarity with enhance propensity engage AI-powered transactions. ease integrating into daily life utility offers insights for retailers leveraging technologies effort consumer experiences, emphasizing potential positively influence choices while enhancing trust, familiarity, overall user experience.
Язык: Английский
Процитировано
4
Aslib Journal of Information Management, Год журнала: 2025, Номер unknown
Опубликована: Март 14, 2025
Purpose This study aims to develop and validate a behavioral intention model for understanding the health information behavior of Generation Z females on social media. The integrates variables such as familiarity, e-health literacy, trust altruistic motivation. Design/methodology/approach Conducted in Indonesia, online survey involved 516 active female respondents (aged 17–26) seeking media past six months. Utilizing partial least squares structural equation (PLS-SEM), employed Smart PLS Version 4.0 rigorous validation hypothesis testing two stages: measurement analyses. encompassed evaluating reliability, convergent validity discriminant validity. Findings Results indicate that motivation significantly influence Furthermore, both familiarity literacy positively impact reliable source. explores theoretical, managerial policy implications. Originality/value Social has become crucial platform health-related information, particularly among females. Despite this, there is significant research gap females’ introduces unique shedding light this behavior.
Язык: Английский
Процитировано
0
Cleaner and Responsible Consumption, Год журнала: 2025, Номер unknown, С. 100272 - 100272
Опубликована: Апрель 1, 2025
Язык: Английский
Процитировано
0
Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 85, С. 104308 - 104308
Опубликована: Апрель 15, 2025
Язык: Английский
Процитировано
0
Global Business Review, Год журнала: 2025, Номер unknown
Опубликована: Май 29, 2025
This study identifies key determinants of Sri Lankan consumers’ online purchase intention for electronic goods and quantifies their impact using an ordered probit regression model. The findings reveal that a 1% increase in reviews is associated with 0.33 percentage point high intention, while trust word-of-mouth similarly exert strong positive effects (0.30 0.21 points, respectively). Notable, delivery terms, although significant, play lesser role compared to reputation factors. These insights offer strategic implementation e-commerce businesses, emphasizing the need enhanced consumer mechanisms, proactive management optimized strategies. Policy can leverage these develop protection frameworks ensure reliability transactions, fostering long-term growth emerging markets.
Язык: Английский
Процитировано
0
Behaviour and Information Technology, Год журнала: 2024, Номер unknown, С. 1 - 14
Опубликована: Фев. 8, 2024
Browsing behaviour, as a pivotal step before donation plays crucial role in online charitable fundraising, with little attention focused on attracting potential donors' and improving their browsing intention. This research focuses the colour elements of tone saturation, well victim's emotion, to investigate impact interaction behaviour. The results two studies indicate that presenting victim image happy emotion low blue (vs. yellow) tones can enhance individual's further improve However, when images high have no significant influence Besides, donor's rate amount. These findings could help scholars non-profit organisations understand how present emotions fundraising materials stimulate behaviours donors.
Язык: Английский
Процитировано
2
International Journal of Academic Research in Business and Social Sciences, Год журнала: 2024, Номер 14(4)
Опубликована: Апрель 19, 2024
This study delves into the intricate dynamics of digital entrepreneurship among working adults in Malaysia, focusing on unraveling interplay between education, self-efficacy, social media usage, intention, and pivotal role attitude as a mediator. Rooted Theory Planned Behavior, this research extends its scope by introducing mediator, employing comprehensive framework to evaluate influence these factors entrepreneurial intentions. Utilizing quantitative approach, harnesses primary data for analysis, with robust dataset 345 clean entries subjected Structural Equation Modeling (SEM) techniques. Employing Smartpls4 software, meticulously examines multivariate tests proposed hypotheses. Model measurement structural model assessment procedures are executed using Smartpls4, construct reliability validity assessments confirming convergent reliability. Discriminant is then verified through cross-loadings Hetrotrait-Monotrait (HTMT) ratios. The inner undergoes scrutiny, revealing that education plays shaping positive attitudes, nurturing leveraging aspirations. underscores importance tailored educational programs, targeted skill development initiatives, creation supportive ecosystems bolster Theoretical implications contribute literature extending existing frameworks, while contextual offer practical guidance stakeholders navigating Malaysia's evolving landscape. Practical outline actionable steps educators, policymakers, practitioners cultivate an environment conducive entrepreneurship. Suggestions future advocate longitudinal studies, exploration cultural variations, investigations impact emerging technologies. In conclusion, sheds light multifaceted nature dynamics, providing invaluable insights fostering resilient inclusive ecosystem Malaysia. These deemed essential nation's aspirations era.
Язык: Английский
Процитировано
1
Computers in Human Behavior Reports, Год журнала: 2024, Номер 14, С. 100421 - 100421
Опубликована: Апрель 27, 2024
This study investigated the motivations of Taiwanese consumers who choose to redistribute their possessions via Give Circle, a free collaborative redistribution platform. We aimed understand why users prefer using platform donate and solicit items over traditional second-hand exchange platforms. Additionally, we sought identify behavioral changes that occur from this within context sharing economy. A mixed-methods approach was adopted, starting with semi-structured interviews frequent independent dependent variables for formal research framework. Based on evidence, selected extended UTAUT2 model gamification affordance theory explore factors continued use intentions. applied structural equation modeling 691 valid questionnaires. Predictors intentions included performance expectations, convenience, time effort investment, autonomy self-expression. Continued intention positively influenced charitable donation behavior consumers' minimalist tendencies. These findings represent novel contribution literature economy, filling gaps in non-monetary platforms, extending application model, deepening our understanding consumer psychology patterns Asian Chinese societies.
Язык: Английский
Процитировано
1
Sabda Jurnal Kajian Kebudayaan, Год журнала: 2024, Номер 19(2), С. 89 - 99
Опубликована: Дек. 10, 2024
The Sasak language plays a vital role in the rituals and traditions of Lombok community. This study aims to analyze use context anthropological communication, particularly ritual traditional activities Lombok. research uses qualitative approach with ethnographic methods. Data collection techniques include participant observation, in-depth interviews, documentation. analysis was conducted using thematic identify patterns meanings various traditions. results show that is widely used religious rituals, ceremonies, celebrations. this serves not only as communication tool but also symbol cultural identity social cohesion. In conclusion, crucial preserving transmitting values strengthening cohesion within implications highlight importance modernization globalization ensure continuity people.
Язык: Английский
Процитировано
1
Journal of Marketing Analytics, Год журнала: 2024, Номер unknown
Опубликована: Авг. 14, 2024
Язык: Английский
Процитировано
0