Supplier Encroachment Channel Selection on an Online Retail Platform

Systems, Год журнала: 2025, Номер 13(1), С. 66 - 66

Опубликована: Янв. 20, 2025

Online retail platforms offer encroachment opportunities for suppliers to directly sell products consumers on the online market. However, how select appropriate channels poses a significant challenge suppliers. To solve this problem, we take one supplier selling through an indirect reselling channel third-party platform (TORP) as base model, and further consider that can choose TORP agency selling, owned channel, or both encroach onto We hereby establish game-theoretical models analyze optimal strategy of encroachment, preference, equilibrium strategy. The findings show is always willing market its own channel. Additionally, when commission rate low, will via provides only exceeds certain threshold. If competition not very fierce (the intensity lower than 0.852) moderate, dual-channel strategy; otherwise, supplier-owned-channel extend our main by incorporating blockchain adoption cost differences between parties enhance practical applicability.

Язык: Английский

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Private Label Introduction and Sales Format Selection with Regard to e-Commerce Platform Supply Chain

Mathematics, Год журнала: 2025, Номер 13(5), С. 865 - 865

Опубликована: Март 5, 2025

Largely motivated by the industrial practice in which a platform giant will encroach online retailing introducing private label (PL) products, this paper aims to investigate optimal introduction decision for and identify best sales format, between reselling format agency manufacturer an e-commerce supply chain. In response these two formats, characterizes proposes three different PL product strategies, including No Introduction, Partial Full Introduction. By developing game-theoretic framework applying Karush–Kuhn–Tucker optimality, examines format. With analytical studies numerical experiments, several significant implications are derived paper. For example, it is first found that consumer preference quality of products key factors influencing platform’s introduction, with associated effects differing notably. Secondly, improving products’ does not necessarily lead increased profit platform. It also loss manufacturer. Lastly, formats significantly influenced strategy chosen

Язык: Английский

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SME–Platform System Development in China–ASEAN E-Commerce: A Synergetic Evolution Perspective

Systems, Год журнала: 2025, Номер 13(4), С. 218 - 218

Опубликована: Март 22, 2025

This paper examines the synergetic development between small- and medium-sized enterprises (SMEs) platforms in China–ASEAN cross-border e-commerce, representing a dynamic system of interrelated market entities. By integrating synergy theory with evolutionary principles, this study develops an game model to reflect collaborative strategies their trajectories. The reveals nine distinct equilibrium states, particular attention bifurcation scenario demonstrating two stable configurations: mutual collaboration non-collaboration. Model validation is conducted through numerical simulations parameters referenced from DHgate platform case relevant government policy documents. findings illuminate key that influence trajectories, including initial conditions, regulatory interventions, resource distribution mechanisms. Specifically, strong propensity, balanced governmental facilitation, equitable benefit–cost sharing mechanisms are identified as critical factors promoting development. research enriches e-commerce studies by pioneering integration model, offering novel insights into bilateral dynamics SME–platform

Язык: Английский

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Maximizing sales: The art of short video creation in livestream e-commerce

Computers & Industrial Engineering, Год журнала: 2024, Номер unknown, С. 110824 - 110824

Опубликована: Дек. 1, 2024

Язык: Английский

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