Journal of Communication,
Год журнала:
2021,
Номер
71(2), С. 332 - 355
Опубликована: Апрель 1, 2021
Abstract
Audiences’
engagement
with
mediated
messages
lies
at
the
center
of
media
effects
research.
However,
neurocognitive
components
underlying
audience
remain
unclear.
A
neuroimaging
study
was
conducted
to
determine
whether
personal
narratives
engage
brains
members
more
than
non-narrative
and
investigate
brain
regions
that
facilitate
this
effect.
Intersubject
correlations
activity
during
message
exposure
showed
listening
elicited
strong
as
evidenced
by
robust
across
participants’
frontal
parietal
lobes
compared
a
nonpersonal
control
text
reversed
language
stimulus.
Thus,
were
received
processed
consistently
reliably
within
specific
regions.
The
findings
contribute
toward
biologically
informed
explanation
for
how
audiences
convey
information.
Biomolecules,
Год журнала:
2021,
Номер
11(6), С. 823 - 823
Опубликована: Май 31, 2021
Emotions
arise
from
activations
of
specialized
neuronal
populations
in
several
parts
the
cerebral
cortex,
notably
anterior
cingulate,
insula,
ventromedial
prefrontal,
and
subcortical
structures,
such
as
amygdala,
ventral
striatum,
putamen,
caudate
nucleus,
tegmental
area.
Feelings
are
conscious,
emotional
experiences
these
that
contribute
to
networks
mediating
thoughts,
language,
behavior,
thus
enhancing
ability
predict,
learn,
reappraise
stimuli
situations
environment
based
on
previous
experiences.
Contemporary
theories
emotion
converge
around
key
role
amygdala
central
brain
structure
constantly
evaluates
integrates
a
variety
sensory
information
surroundings
assigns
them
appropriate
values
dimensions,
valence,
intensity,
approachability.
The
participates
regulation
autonomic
endocrine
functions,
decision-making
adaptations
instinctive
motivational
behaviors
changes
through
implicit
associative
learning,
short-
long-term
synaptic
plasticity,
activation
fight-or-flight
response
via
efferent
projections
its
nucleus
cortical
structures.
Computational Intelligence and Neuroscience,
Год журнала:
2020,
Номер
2020, С. 1 - 19
Опубликована: Сен. 16, 2020
Emotions
are
fundamental
for
human
beings
and
play
an
important
role
in
cognition.
Emotion
is
commonly
associated
with
logical
decision
making,
perception,
interaction,
to
a
certain
extent,
intelligence
itself.
With
the
growing
interest
of
research
community
towards
establishing
some
meaningful
“emotional”
interactions
between
humans
computers,
need
reliable
deployable
solutions
identification
emotional
states
required.
Recent
developments
using
electroencephalography
(EEG)
emotion
recognition
have
garnered
strong
from
as
latest
consumer-grade
wearable
EEG
can
provide
cheap,
portable,
simple
solution
identifying
emotions.
Since
last
comprehensive
review
was
conducted
back
years
2009
2016,
this
paper
will
update
on
current
progress
signals
2016
2019.
The
focus
state-of-the-art
focuses
elements
stimuli
type
presentation
approach,
study
size,
hardware,
machine
learning
classifiers,
classification
approach.
From
review,
we
suggest
several
future
opportunities
including
proposing
different
approach
presenting
form
virtual
reality
(VR).
To
end,
additional
section
devoted
specifically
reviewing
only
VR
studies
within
domain
presented
motivation
proposed
new
device.
This
intended
be
useful
working
well
those
who
venturing
into
field
research.
Brain Structure and Function,
Год журнала:
2021,
Номер
227(2), С. 673 - 684
Опубликована: Июль 3, 2021
Emotions
are
valenced
mental
responses
and
associated
physiological
reactions
that
occur
spontaneously
automatically
in
response
to
internal
or
external
stimuli,
can
influence
our
behavior,
themselves
be
modulated
a
certain
degree
voluntarily
by
stimuli.
They
subserved
large-scale
integrated
neuronal
networks
with
epicenters
the
amygdala
hippocampus,
which
overlap
anterior
cingulate
cortex.
Although
emotion
processing
is
accepted
as
being
lateralized,
specific
role
of
each
hemisphere
remains
an
issue
controversy,
two
major
hypotheses
have
been
proposed.
In
right-hemispheric
dominance
hypothesis,
all
emotions
thought
processed
right
hemisphere,
independent
their
valence
emotional
feeling
processed.
lateralization
left
dominant
for
positively
stimuli
inducing
approach
behaviors,
whereas
negatively
withdrawal
would
hemisphere.
More
recent
research
points
at
existence
multiple
interrelated
networks,
component
generation,
i.e.,
its
perception,
regulation.
It
has
thus
proposed
move
from
supporting
overall
hemispheric
specialization
toward
dynamic
models
incorporating
do
not
necessarily
share
same
patterns.
Journal of the Academy of Marketing Science,
Год журнала:
2023,
Номер
51(5), С. 941 - 965
Опубликована: Фев. 28, 2023
Abstract
As
part
of
their
customer
engagement
(CE)
marketing,
firms
use
different
platforms
to
interact
with
customers,
in
ways
that
go
beyond
purchases.
Task-based
CE
strategies
call
for
customers’
participation
structured,
often
incentivized
tasks;
experiential
initiatives
instead
aim
stimulate
pleasurable
experiences
customers.
But
the
optimal
uses
these
two
strategies,
terms
improving
produce
more
positive
marketing
outcomes,
are
unclear.
With
a
meta-analysis
and
data
from
395
samples,
pertaining
434,233
present
study
develops
tests
unifying
framework
how
optimize
investments
both
across
platforms.
On
average,
task-based
effective
driving
engagement,
but
effects
depend
on
platform.
If
support
continuous
or
lean
interactions,
effective;
encourage
spot
preferable.
Three
dimensions
(cognitive,
emotional,
behavioral)
turn
lead
though
platforms’
interaction
characteristics
(intensity,
richness,
initiation)
differ
digital
versus
physical
These
results
provide
clear
guidance
managers
regarding
plan
activities
benefit
IEEE Transactions on Affective Computing,
Год журнала:
2023,
Номер
15(2), С. 671 - 684
Опубликована: Июнь 23, 2023
EEG
emotion
recognition
plays
a
significant
role
in
various
mental
health
services.
Deep
learning-based
methods
perform
excellently,
but
still
suffer
from
interpretability.
Although
such
as
Gradient-weighted
Class
Activation
Mapping(Grad-CAM)
can
cope
with
the
above
problem,
their
coarse
granularity
cannot
accurately
reveal
mechanism
to
promote
emotional
intelligence.
In
this
paper,
fine-grained
interpretability
is
proposed,
called
Concat-aided
Grad-CAM.
Specifically,
multi-level
feature
mapping
before
fully
connected
layer
concatenated
obtain
gradients
of
target
concept
so
that
discriminant
information
be
directly
located
high-precision
area.
Unlike
coarse-grained
applied
recognition,
it
highlight
channels
related
rather
than
an
obscure
addition,
systematic
brain
functional
network
proposed
relationship
between
those
and
further
improve
performance.
The
greater
contributions
are
connected,
connections
learned
by
dynamic
graph
convolutional
networks,
while
others
independent
eliminate
interference.
Experiments
on
two
datasets
manifest
Grad-CAM
interpreted
fine-grained.
has
been
shown
performance
baselines.
Significantly,
experiment
results
achieve
state-of-the-art
subject-dependent
experiments.