Corporate Social Responsibility Dimensions and Brand Equity in Restaurant Sector: The Mediating Role of Brand Reputation in the Age of the Metaverse
Corporate Reputation Review,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 7, 2025
Язык: Английский
Artificial Intelligence and the Metaverse in Sport: Emerging Trends and Future Directions from a Bibliometric Analysis
Spor Bilimleri Dergisi,
Год журнала:
2025,
Номер
36(1), С. 49 - 65
Опубликована: Март 28, 2025
In
recent
years,
artificial
intelligence
(AI)
and
metaverse
technologies
have
found
applications
in
areas
such
as
athlete
performance
analysis,
fan
engagement
virtual
event
management,
leading
to
a
growing
volume
of
research
these
areas.
The
aim
this
study
is
reveal
the
bibliometric
profile
scientific
on
AI
sports
increase
knowledge
at
intersection
disciplines
by
analyzing
production
trends
field.
For
purpose,
255
publications
between
1992-2025
Web
Science
(WoS)
core
collection
period
October
2024
were
examined
analysis
technique.
As
result
it
was
concluded
that
studies
increased
over
years
attracted
more
attention.
Especially
high
2022
citation
rate
2013
revealed
potential
importance
fields.
It
possible
say
important
terms
identifying
new
research/application
areas,
emphasizing
international
collaborations,
providing
information/data
for
academia/the
industry,
encouraging
interdisciplinary
approaches,
guiding
future
contributing
relevant
literature.
studies,
considered
necessary
conduct
develop
practical
projects.
context,
recommended
explain
effects
how
can
be
used
organizations.
Язык: Английский
From Marriage in Heaven to Lock-In? Examining Mediatization of Winter Sports by Public Service Broadcasters
Communication & Sport,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 3, 2025
Digital
disruption
heavily
impacts
production,
distribution
and
consumption
of
sport
entertainment.
The
once
symbiotic
relationship
between
linear
TV
faces
far-reaching
challenges.
This
applies
also
to
the
specific
cooperation
niche
sports
public
service
broadcasters
(PSBs),
which
has
evolved
in
Europe.
In
exchange
for
mediatization
efforts,
winter
gained
considerable
exposure
audience
reach.
current
contribution
aims
provide
evidence
claim
that
digital
can
put
future
as
media
at
risk
since
PSBs
fail
attract
younger
audiences.
result,
seem
be
subject
a
lock-in
effect
with
still
provides
several
benefits
while
no
definitive
new
model
emerged.
Язык: Английский
Digital human and embodied intelligence for sports science: advancements, opportunities and prospects
Xiang Suo,
W. Tang,
Lijuan Mao
и другие.
The Visual Computer,
Год журнала:
2024,
Номер
unknown
Опубликована: Июнь 21, 2024
Язык: Английский
Sports Marketing in Metaverse
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 223 - 232
Опубликована: Окт. 23, 2024
This
chapter
delves
into
the
burgeoning
realm
of
sports
marketing
within
metaverse.
We
explore
multifaceted
nature
this
new
frontier,
outlining
key
dimensions
that
define
it.
These
encompass
virtual
experiences
transcend
physical
limitations,
immersive
fan
engagement
opportunities,
and
creation
novel
digital
assets.
Furthermore,
it
examines
practical
applications
in
showcase
a
range
use
cases,
including
development
stadiums,
interactive
merchandise
stores,
sponsorship
opportunities
By
analyzing
these
paper
sheds
light
on
potential
for
organizations
brands
to
forge
deeper
connections
with
fans,
foster
sense
community,
generate
revenue
streams
evolving
landscape.
Язык: Английский