Entrepreneurship and Innovation
Advances in business strategy and competitive advantage book series,
Год журнала:
2024,
Номер
unknown, С. 249 - 284
Опубликована: Авг. 13, 2024
This
chapter
delves
into
the
symbiotic
relationship
between
entrepreneurship
and
innovation,
exploring
how
these
two
forces
synergistically
drive
economic
growth
foster
societal
advancement.
Entrepreneurship,
characterized
by
identification
exploitation
of
opportunities,
serves
as
engine
propelling
novel
ideas
from
conception
to
market
realization.
Through
case
studies
theoretical
frameworks,
illuminates
entrepreneurial
endeavours
cultivate
an
environment
ripe
for
spurring
disruptive
technologies,
business
models,
social
initiatives.
Язык: Английский
Is there a better approach to assessing the value of variety shows? A dual-driven method integrating knowledge and data
Entertainment Computing,
Год журнала:
2025,
Номер
unknown, С. 100951 - 100951
Опубликована: Апрель 1, 2025
Язык: Английский
The effects of live streamer’s expertise and entertainment on the viewers’ purchase and follow intentions
Yaping Jiang,
Hyoung-Tark Lee,
Li Wei
и другие.
Frontiers in Psychology,
Год журнала:
2024,
Номер
15
Опубликована: Март 20, 2024
This
study
explores
the
impact
of
two
characteristics
streamers—expertise
and
entertainment—on
viewers’
purchase
intention
follow
in
live-streaming
e-commerce,
with
a
specific
focus
on
trust
flow
experience
as
mediators
optimal
stimulation
level
moderator.
We
implemented
methodological
approach
where
participants
were
randomly
directed
to
enter
live
broadcast
room
watch
10-min
session
before
engaging
structured
questionnaire.
399
valid
questionnaires
collected
from
participants.
These
subsequently
utilized
validate
research
model
using
structural
equation
modeling
(SEM).
The
results
suggest
that
streamer
expertise
entertainment
enhance
experience,
which
then
leads
an
increase
their
make
continue
following
streamer.
Furthermore,
acts
moderator
connections
between
suggesting
individual
differences
among
consumers
affect
how
they
respond
characteristics.
From
dual
perspectives
viewer,
this
provides
more
comprehensive
theoretical
perspective
customer
behavior
streaming
commerce
by
not
only
focusing
consumers’
short-term,
transactional
inclinations
but
also
long-term,
relational
intentions.
Язык: Английский
The Impact of Islamic Economics Principles on the Tax Compliance Payment Entertainment Policy
JURIS (Jurnal Ilmiah Syariah),
Год журнала:
2024,
Номер
23(1), С. 107 - 107
Опубликована: Июнь 26, 2024
Surakarta
City
Government
has
established
various
entertainment
tax
rate
policies;
however,
taxpayers
must
still
comply
with
these
policies.
This
research
examines
and
analyzes
the
impact
of
Islamic
economics
principles
on
compliance
payment
policy.
is
normative
equipped
interviews.
uses
descriptive
secondary
data.
The
results
show
that,
first,
level
in
paying
massage
parlor
SPA
taxes
differs
from
principles.
At
same
time,
causal
factor
minimal
participation
formulating
Second,
Surkarta
government
a
role
increasing
parlors.
Entertainment
maximizing
imposition
sanctions,
supervision,
outreach,
providing
applications
that
make
services
easier.
Язык: Английский
Segmentación del mercado: lealtad, recompra y experiencia de marca en usuarios de Netflix
Redmarka Revista de Marketing Aplicado,
Год журнала:
2024,
Номер
28(2), С. 131 - 154
Опубликована: Дек. 23, 2024
El
mercado
Over
The
Top
(OTT)
está
en
continuo
crecimiento
y
presenta
un
alto
dinamismo,
con
una
mayor
participación
del
contenido
de
video
a
través
las
diferentes
plataformas
que
compiten
el
sector.
Esto
motiva
estudiar
demandas
los
consumidores
este
mercado.
objetivo
estudio
es
la
segmentación
consumidores-usuarios
Valle
Cauca
(Colombia)
sector:
Netflix,
sobre
base
su
experiencia
lealtad
marca,
así
como
intención
recompra.
La
metodología
tiene
enfoque
cuantitativo
análisis
clúster
para
segmentar
partir
medición
constructos:
recompra
marca.
Los
resultados
muestran
dos
segmentos
Netflix:
enamorados
(alta
lealtad)
atrapados
(lealtad
fingida),
lo
permite
concluir
estrategias
fortalecimiento
consolidación
relacionamiento
usuarios
tendrán
mejor
desempeño,
al
incluir
precisan
identificados.