
Symmetry, Год журнала: 2024, Номер 16(11), С. 1499 - 1499
Опубликована: Ноя. 8, 2024
This study investigates gender-based differences in the satisfaction ranking of riders on real-time crowdsourcing logistics platforms, using online reviews from Ele.me platform. Quantitative methods, including frequency ratio-based Analytic Hierarchy Process (AHP), probabilistic linguistic term sets (PLTS), and fuzzy comprehensive evaluation (FCE), were applied to analyze between men women riders. The findings reveal an asymmetric pattern preferences: place more emphasis perceived value, while prioritize service quality. Although both groups rank platform image, product quality, rider expectations similarly, importance these factors varies significantly, indicating underlying asymmetry their values. Women express higher with expectations, showing largest difference. Additionally, multi-criteria decision-making methods used this offer insights for optimizing performance particularly handling uncertainty enhancing system adaptability through sets. These provide a basis developing gender-specific strategies aimed at satisfaction, minimizing turnover, improving adaptability—contributing inclusive sustainable supply chain.
Язык: Английский