Journal of Knowledge Management, Год журнала: 2025, Номер unknown

Опубликована: Июнь 4, 2025

Purpose Raising public knowledge of environmental issues is crucial for achieving sustainable development, including SDG 12 = green consumption and corporate social responsibility (CSR). This study aims to confirm that sharing (GKS) can gain competitive advantages (GCA) through technology innovation (GTI) brand image (GBI). Furthermore, it intends verify the moderating role credibility. Design/methodology/approach surveyed Chinese practice enterprises selected 434 enterprise managers as samples examine interactive effects between GKS, GTI, GBI GCA. Findings The results demonstrated although GCA was positively related GBI, GTI relationship GKS moderated by CSR Research limitations/implications adds existing literature on branding examining Practical implications findings have significant management business practices in China. highlights importance continuously advancing foster enhance image, ultimately enabling businesses achieve advantages. Originality/value explores interaction a catalyst enhancing fills research gaps incorporating credibility moderator contributes this demonstrating relevance accomplishing responsibility.

Язык: Английский