Role of Technostress in Consumers' Behavioural Intention to use Augmented Reality Applications DOI Creative Commons

Najjia Ejaz Chaudhry,

Waseem Subhani,

Muhammad Umair Nazir

и другие.

Al-Qamar, Год журнала: 2023, Номер unknown, С. 115 - 136

Опубликована: Дек. 17, 2023

Augmented reality (AR) can enhance the physical world by adding digital information a computer generates in real-time. The ability to provide (virtual) goods creates exciting opportunities for users interact with company and its products. Although market augmented technology is predicted grow exponentially year 2030, many businesses have already tried use expand their operations, it unclear whether AR improve consumers' shopping habits produce positive results like increased behavioural intentions apps. This paper employs an experimental methodology ascertain causal effect of several applications on University Punjab Institute Business Administration students fill research gap statistically. Executive been selected as suitable sample uncover influences experimentally. Lastly, retail-focused application believed affect through high augmentation interactivity, leading purchase However, technostress was not significant driver, having insignificant mediating between augmentation, intention applications.

Язык: Английский

Simulation-Based Education in the Artificial Intelligence Era DOI Open Access
Nobuyasu Komasawa, Masanao Yokohira

Cureus, Год журнала: 2023, Номер unknown

Опубликована: Июнь 25, 2023

Simulation-based medical education (SBME) has been widely implemented in skill training various clinical specialties. SBME contributed not only to patient and safety but also undergraduate specialist the healthcare field. In this review, we discuss challenges future directions of artificial intelligence (AI) era. While fidelity or methods may become highly complicated AI era, fact is that learners play a central role. As are complementary, mutual feedback improvement essential, especially non-technical development. For development sustainable field continuous needed by academia, educators, learners.

Язык: Английский

Процитировано

35
The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust DOI Open Access
Yanlei Gao, Jingwen Liang

Sustainability, Год журнала: 2025, Номер 17(7), С. 2789 - 2789

Опубликована: Март 21, 2025

Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become pivotal arena for assessing AI’s role in sustainable development. China, world’s largest apparel producer, faces unique integration challenges, highlighting intersection innovation and sustainability. To further explore impact AI-powered try-on technology on impulsive buying intentions young Chinese consumers, this research utilizes modified version stimulus–organism–response (SOR) model. From lens online shopping, investigates how key features technology, such as visual vividness, interactive control, personalized configuration, ease use, affect intentions. Additionally, study examines mediating roles perceived utilitarian value, hedonic immersion, alongside moderating brand trust. A structured survey was conducted with 366 participants, data were analyzed using partial least squares (PLS) method. The findings reveal that four core attributes have positive effect Furthermore, along influence trust, substantiated. In realm effectively stimulates behavior drives purchases. These results offer valuable theoretical insights enhancing applications, while also providing strategic guidance brands e-commerce platforms developing AI-driven marketing approaches.

Язык: Английский

Процитировано

0
A Conceptual Model of Immersive Experience in Extended Reality DOI Creative Commons
Hyunkook Lee

Computers in Human Behavior Reports, Год журнала: 2025, Номер unknown, С. 100663 - 100663

Опубликована: Март 1, 2025

Язык: Английский

Процитировано

0
AR assistive autonomous bot for immersive hands-free shopping DOI

S. Ramalingam,

Sundhar Anandhan,

Tharun Vasu

и другие.

AIP conference proceedings, Год журнала: 2025, Номер 3279, С. 020131 - 020131

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0
Augmented Reality: An Emergent Technology for Students’ Learning Motivation for Chemical Engineering Laboratories during the COVID-19 Pandemic DOI Open Access
Diana Guaya, Miguel Ángel Meneses, Ximena Jaramillo-Fierro

и другие.

Sustainability, Год журнала: 2023, Номер 15(6), С. 5175 - 5175

Опубликована: Март 15, 2023

In higher education, the learning of Unit Operations in Chemical Engineering and development practical activities became a real challenge. Therefore, use emerging technologies necessary to develop laboratory due inaccessibility equipment infrastructure. this study, Project-Based Learning methodology was assisted with Augmented Reality (AR) technology for subjects. The educational experiment application basic topic course as project each subject proposed. results were presented using Zappar application, unique rubric used evaluation project. students’ motivation measured Keller’s Attention, Relevance, Confidence Satisfaction (ARCS) model by Instructional Materials Motivation Survey (IMMS). attention, confidence satisfaction demonstrate an acceptable reliability comparison relevance, which considered moderate reliability. Above 96% students that activities, materials, organization information AR caught their attention encouraged interest towards fundamentals applied Around 80% expressed concern about ease use, understood aim 85% recognized relevance usefulness, meaningful tool. 90% helped them competencies. Cronbach’s Alpha indicate IMMS instrument. Regarding IMMS, values superior 0.7, could be acceptable. For individual ARCS dimensions, alpha reached 0.94.

Язык: Английский

Процитировано

8
Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing DOI
Riziq Shaheen, Ahmad Aljarah, Blend Ibrahim

и другие.

British Food Journal, Год журнала: 2024, Номер 126(8), С. 3157 - 3176

Опубликована: Июнь 26, 2024

Purpose This study investigated the impact of perceived Augmented Reality (AR) social experience restaurant menus on two types prosocial behaviors: brand positivity and information sharing. Design/methodology/approach adopts expectancy-value model as a framework, drawing cognitive load, self-determination, media richness theories. Using sample 879 participants from United States, research was tested using structural equation modeling (PLS-SEM). Findings The findings indicate that derived AR significantly predicts usefulness mediates this relationship. Moreover, reality congruence acts significant mediator between but not positive relationship experience, positivity, sharing is sequentially mediated by usefulness. Originality/value groundbreaking pioneers fresh perspective, delving into experiences consumers' behaviors, specifically Unravels intricate mechanisms, shedding light how under what circumstances foster behaviors within dynamic realm food services settings. provides valuable insights for managers marketers to leverage technology create engaging immersive customer-dining experiences, concept has been thoroughly explored in previous studies.

Язык: Английский

Процитировано

2
Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective DOI
Tseng‐Lung Huang, Henry F.L. Chung

Journal of Research in Interactive Marketing, Год журнала: 2024, Номер unknown

Опубликована: Июль 13, 2024

Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences and interactive marketing, providing consumers with high experiential value. Drawing on mindfulness theory, this study aims to explore how achieve close psychological distance value in Martech servicescape (such as augmented reality [AR]). Design/methodology/approach We employed mixed methods research clarify question. In Study 1, we conducted a systematic literature review closeness (PC) using bibliographic coupling approach, identifying gaps stream discussing implications for marketing field. 2, used task-based laboratory assessment empirically verify our hypotheses framework. Two virtual try-on environments, AR non-AR (e.g. traditional webpage browsing), were applied fitting context. The two e-shopping environments directly compared terms their moderating effects relationships among mindfulness-oriented MarTech servicescape, PC Findings This elucidates antecedent formation, indicating that features – vivid sensory experience, consumer-focused shopping information autonomous navigation, then result Moreover, also revealed environment, makes better effect driving marketing. Originality/value extends service try-on). way, study’s findings will contribute clarifying elements design principles servicescape. By establishing association between these three theoretical perspectives—mindfulness-oriented stream, construal level theory experience economy paradigm—the provides valuable insights into can enhance Such help managers shape appropriate effective

Язык: Английский

Процитировано

2
Augmented reality characteristics as drivers of consumers’ purchase intention DOI
Kleopatra Konstantoulaki, Ioannis Rizomyliotis,

Eunice Ang

и другие.

EuroMed Journal of Business, Год журнала: 2024, Номер unknown

Опубликована: Апрель 21, 2024

Purpose The purpose of this study is to investigate the influence augmented reality (AR) media characteristics on consumers’ purchase intention (PI) for fashion goods within industry context. Design/methodology/approach This establishes five independent variables salient AR derived from existing studies which includes interactivity, vividness, augmentation, simulated physical control and environmental embedding. A quantitative online survey method conducted with a sample 172 respondents. Findings findings suggest that all have positive significant PI goods. Among these characteristics, interactivity strongest impact PI, followed by embedding augmentation. Originality/value provides valuable insights brands better understand consumers may be looking out in experiences could an their also contributes literature identifying most influential context industry.

Язык: Английский

Процитировано

1
Development of AR Android Application for Disability and Elderly-Friendly Smart Home Control DOI Creative Commons

Dedi Heri Ansah NST,

Joko Sutopo

International Journal of Information technology and Computer Engineering, Год журнала: 2023, Номер 41, С. 32 - 42

Опубликована: Дек. 20, 2023

In the rapidly evolving era of technology, smart homes have become a significant trend. This research aims to develop home control model through an Android augmented reality (AR) application using marker-based method. The approach utilizes physical markers recognized by project virtual objects into real world. developed enables users, including individuals with disabilities and elderly, easily various features in their devices. Physical used as references AR are identified. Once marker is detected, appear above it, allowing users lights, fans, Testing has shown that method can accurately recognize provide quick responses user commands. Users also reported positive interactive experience. represents innovative contribution development disability-friendly elderly friendly technology. It expected this technology will advance creation more inclusive, convenient, efficient future.

Язык: Английский

Процитировано

1
The Augmented Reality Effect on Destination Satisfaction Towards Revolutionizing Heritage Tourism in Sri Lanka DOI Open Access
C. Prabuddha,

J.P.R.C. Ranasinghe,

H. L. Neel Wasantha

и другие.

Sri Lanka Journal of Marketing, Год журнала: 2024, Номер 9(3), С. 179 - 208

Опубликована: Фев. 14, 2024

This study explores the impact of augmented reality (AR) on tourist destination satisfaction (DS) in Sri Lanka's heritage tourism, focusing historical sites Polonnaruwa. The research aims to improve visitor experience and address inadequate funding for site rebuild, mediating role immersive perceived value. Furthermore, researcher surveyed 256 visitors cultural destinations as part a quantitative approach using IBM SPSS Statistics 25 Smart PLS 4. results show that AR DS are significantly positively related, with value mediators. According study, landmarks should include technology, staff members get training. Moreover, future studies could investigate long-term impacts visitors' attitudes, loyalty, behaviour, well characteristics influence how perceives tourism.

Язык: Английский

Процитировано

0