International Journal of Research in Business and Social Science (2147-4478),
Год журнала:
2023,
Номер
12(9), С. 99 - 112
Опубликована: Дек. 18, 2023
Technological
advancements
in
automation,
artificial
intelligence
(AI),
and
robotics
have
completely
changed
the
service
industries,
including
hospitality
sector.
This
study
aims
to
investigate
fundamental
elements
that
impact
acceptance
(or
rejection)
of
assistants'
services.
research
employed
semi-structured
interviews
gather
insights
from
both
individuals
who
use
AI
services
hotels
those
do
not.
Based
on
Behavioral
Reasoning
Theory,
this
is
empirically
tested
by
with
intended
respondents.
examines
"reasons
for"
against"
using
assistant
hotel.
Technology
anxiety,
privacy
concern,
prior
experience,
task
complexity
are
against,"
while
performance
expectancy,
effort
social
influence,
facilitating
conditions,
humanness,
presence,
perceived
interaction
enjoyment,
cuteness,
trust
for."
found
negatively
affect
attitude
adoption
intention,
positively
them.
Theory
used
for
first
time
evaluate
Bangladeshi
hotel
consumers'
intentions.
As
a
new
technology,
assistants
provide
better
understanding
user
usage.
Furthermore,
offers
essential
facts
regarding
utilization
technology
Informatics,
Год журнала:
2024,
Номер
11(3), С. 66 - 66
Опубликована: Сен. 5, 2024
Since
November
2022,
the
use
of
generative
artificial
intelligence
(GAI)
technology
has
increased
in
many
customer
service
industries.
However,
little
is
known
about
AI’s
language
choices
and
meaning-making
resources
compared
to
human
responses
from
a
systematic
linguistic
point
view.
The
present
study
discourse
analysis
that
explores
negative
online
guest
complaints
made
four
luxury
heritage
hotels
Hong
Kong
are
classified
as
cultural
sites
with
rich
interpersonal
historical
values.
We
collected
authentic
hotel
managers
April
2012
October
2022
travel
forums,
then
had
GAI
draft
response
letters
on
behalf
managers.
Our
total
dataset
was
65,539
words
consisted
three
subcorpora:
(Text
115
totaling
26,224
words),
manager
b
14,975
AI-generated
c
24,340
words).
This
used
systemic
functional
linguistics
explore
meanings
texts;
for
example,
appraisal
resources,
verb
processes,
personal
pronouns
were
between
texts.
First,
we
identified
most
frequent
common
themes
across
subcorpora
found
significant
differences
lexicogrammatical
features
using
log-likelihood
ratio.
results
suggest
texts
able
provide
tailored
empathetic
guests,
but
may
need
introduce
some
modifications,
such
time
indicators,
sensory
verbs
used,
complimentary
offers.
word
communication
strategies,
which
have
implications
insights
hospitality
industry,
especially
where
caring
personalized
considered
important.
Jurnal Sosial Humaniora,
Год журнала:
2024,
Номер
17(1), С. 91 - 91
Опубликована: Июль 31, 2024
Despite
MSMEs'
crucial
role
in
Indonesia's
economy,
their
utilization
of
artificial
intelligence
(AI)
remains
restricted.
This
paper
investigates
the
adoption
among
micro,
small,
and
medium
enterprises
(MSMEs)
Indonesia,
providing
a
comprehensive
analysis
difficulties
potential
advantages.
AI
implementation
is
essential
for
these
businesses
because
it
may
significantly
enhance
economic
growth
through
improved
productivity,
cost
reduction,
increased
competitiveness.
Furthermore,
facilitates
decision-making
process
fosters
data-based
innovation.
The
study
correlation
between
competitive
pressure,
top
management
commitment,
staff
adaptability,
perceived
utility,
simplicity
use
Indonesia.
By
addressing
gaps,
we
can
our
comprehension
how
MSMEs
utilize
as
marketing
tool,
thereby
fostering
success.
results
emphasize
significance
commitment
(TMC),
employee
adaptability
(EA),
usefulness
(PU),
ease
(PEOU)
encouraging
The
research
is
conducted
using
the
Theory
of
Planned
Behavior
(TPB)
model
to
test
intention
use
artificial
intelligence
(AI)
by
employees
in
UAE.
A
slight
modification
made
TPB
for
simplicity.
It
observed
that
all
three
independent
variables,
namely,
attitude
(ATT),
subjective
norms
(SN),
and
perceived
behavioral
control
(PBC),
have
a
significant
impact
on
(INT)
AI
at
workplace
among
UAE
employees.
Furthermore,
also
has
positive
effect
employee
behavior
(BEH)
those
who
are
workplace.
sample
374
collected
stratified
sampling
(as
we
want
be
sure
exposed
different
forms
workplace).
R
programming
language
used
do
data
analysis
reliability
testing,
along
with
discriminant
convergent
validity.
Hypothesis
testing
(a
two-tailed
t-test)
final
outcomes
research.
Journal of Quality Assurance in Hospitality & Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 35
Опубликована: Авг. 1, 2024
This
study
examines
chatbot
technology
from
a
business
perspective
and
aims
to
provide
empirical
evidence
for
adoption
by
travel
agencies.
We
have
collected
data
356
agency
officials
based
on
the
–
organization
environment
(TOE)
framework
model
of
goal-directed
behavior
(MGB).
The
were
analyzed
using
structural
equation
modeling
(SEM)
with
SmartPLS.
findings
showed
that
relative
advantage,
technological
orientation,
perceived
trends
positively
influence
attitudes
toward
chatbots.
Surprisingly,
firm
size
complexity
found
no
significant
impact
attitude
chatbots,
contrary
previous
research.
Additionally,
highlights
behavioral
desire
agencies
chatbots
strongly
predicts
their
intention
adopt
them.
Overall,
this
provides
traditional
brick-and-mortar
Tourism and Hospitality Research,
Год журнала:
2024,
Номер
unknown
Опубликована: Ноя. 21, 2024
This
study
explores
the
reasons
(for/against)
affecting
Malaysian
SMTHEs
owners'
attitudes
and
intentions
to
use
digital
marketing
strategies
using
BRT.
The
data
was
collected
via
a
survey
questionnaire,
PLS-SEM
used
assess
research
model.
result
shows
that
significantly
affect
marketing.
Similarly,
both
“RF”
such
as
(perceived
ease
of
use,
perceived
usefulness,
relative
advantage,
trust)
“RA”
(technology
usage
barrier,
technology
anxiety
complexity
barrier)
were
identified
influencing
owners’
intention
Digital
Furthermore,
positively
Also,
showed
value
open
change
affects
“RF”.
Lastly,
attitude
mediates
relationship
between
intention.
novelty
this
lies
in
its
exploration
toward
adopting
strategies.
Journal of Hospitality and Tourism Insights,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 18, 2024
Purpose
The
purpose
of
this
study
is
to
investigate
the
reasons
(for
and
against)
affecting
owners'
attitudes
intentions
use
digital
marketing
(DM)
strategies
in
tourism
hospitality
(T&H)
small
medium
enterprises
(SMEs),
by
employing
behavioral
reasoning
theory
(BRT).
Design/methodology/approach
A
survey
method
was
used
collect
data
from
306
T&H
(SMEs)
owners
analyze
through
partial
least
square
structural
equation
modelling
(PLS-SEM).
Findings
results
indicate
that
significantly
affect
DM
(SMEs).
“RF”
as
follows:
perceived
ease
(PEU),
usefulness
(PU),
trust
professionals”
“RA”
technological
anxiety,
usage
barriers
(UB),
complexity
(PC)
effect
on
owners’
DM.
Also,
it
indicates
openness
change
value
affects
insignificant
with
attitude.
Practical
implications
findings
emphasize
if
owners/managers,
governments,
policymakers
overcome
discourages
raises
knowledge
about
adoption
DM,
then
intention
can
rise
Originality/value
This
first
owner’s
attitude
utilizing
(BRT),
technology
acceptance
model
(TAM),
innovation
resistance
(IRT).
International Journal of Scientific Research and Management (IJSRM),
Год журнала:
2023,
Номер
11(10), С. 5249 - 5262
Опубликована: Окт. 23, 2023
This
study
aims
to
investigate
influence
of
perceived
anthropomorphism,
ease
use,
usefulness,
privacy
concerns,
as
well
attitude
on
intention
adopt
AI
banking
services.
The
research
follows
a
positivistic
and
deductive
reasoning
approach,
utilizing
experimental
techniques
in
cross-sectional
design.
Data
210
responses
collected
through
questionnaire
distributed
via
Google
Docs
were
analyzed
using
Smart
PLS3.
results
indicate
that
services
is
influenced
by
concerns
attitude.
Strong
correlations
among
all
variables
observed,
highlighting
the
significant
positive
impact
artificial
intelligence
encouraging
acceptance
advanced
technology
sector
Kingdom
Saudi
Arabia.
Future
recommended
test
various
other
same
model
different
countries.
Practical
implications
include
need
for
senior
managers
policymakers
financial
institutions
formulate
relevant
policies
marketing
strategies
aligned
with
customer
needs.
study's
primary
objective
prospect
examine
factors
impelling
consumer
adoption
intentions
Eskişehir Osmangazi Üniversitesi mühendislik ve mimarlık fakültesi dergisi :/Osmangazi Üniversitesi Mühendislik-Mimarlık Fakültesi dergisi,
Год журнала:
2023,
Номер
31(4), С. 1094 - 1111
Опубликована: Дек. 14, 2023
Endüstri
Mühendisliği
insan,
makine
ve
malzemeden
oluşan
bütünleşik
sistemlerin
tasarımı,
kurulması
geliştirilmesi
ile
ilgilenir.
Kaynakların
verimli
kullanımının
gittikçe
daha
önemli
olduğu
küresel
dünyada,
tesislerin
yer
seçimi
yerleşiminden,
hammadde
diğer
girdilerin
tedariğine,
üretim
süreçlerinin
planlanması
çizelgelenmesinden
stok
lojistik
yönetimine,
standart
süre
kapasitelerin
belirlenmesinden
ürün,
süreç
hizmet
kalitesinin
iyileştirilmesine
kadar
pek
çok
aşamada
eniyi
kararların
verilmesinde
rol
oynamaktadır.
Çok
çeşitli
çalışma
alanlarına
sahip
olan
Mühendisliği,
son
yıllarda
hızla
gelişen
Yapay
Zekâ
teknikleri
teknolojik
gelişmelerden
oldukça
etkilenmektedir.
Bu
makalede,
alanındaki
gelişme
yenilikler,
içerdiği
bilim
dalları
temelinde
literatüre
dayandırılarak
açıklanmaktadır.
Çalışmanın
bulguları
Cumhuriyetimizin
100.
yılında
yeni
mezun
Mühendisleri
mühendis
adayları
için
de
bir
farkındalık
oluşturacaktır.
International Journal of Research in Business and Social Science (2147-4478),
Год журнала:
2023,
Номер
12(9), С. 99 - 112
Опубликована: Дек. 18, 2023
Technological
advancements
in
automation,
artificial
intelligence
(AI),
and
robotics
have
completely
changed
the
service
industries,
including
hospitality
sector.
This
study
aims
to
investigate
fundamental
elements
that
impact
acceptance
(or
rejection)
of
assistants'
services.
research
employed
semi-structured
interviews
gather
insights
from
both
individuals
who
use
AI
services
hotels
those
do
not.
Based
on
Behavioral
Reasoning
Theory,
this
is
empirically
tested
by
with
intended
respondents.
examines
"reasons
for"
against"
using
assistant
hotel.
Technology
anxiety,
privacy
concern,
prior
experience,
task
complexity
are
against,"
while
performance
expectancy,
effort
social
influence,
facilitating
conditions,
humanness,
presence,
perceived
interaction
enjoyment,
cuteness,
trust
for."
found
negatively
affect
attitude
adoption
intention,
positively
them.
Theory
used
for
first
time
evaluate
Bangladeshi
hotel
consumers'
intentions.
As
a
new
technology,
assistants
provide
better
understanding
user
usage.
Furthermore,
offers
essential
facts
regarding
utilization
technology
