The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude DOI Open Access
Lily Purwianti,

Jason Jason,

Edy Yulianto

и другие.

MEC-J (Management and Economics Journal), Год журнала: 2024, Номер 8(3), С. 265 - 284

Опубликована: Дек. 21, 2024

This research examines the mediating role of consumer attitudes in using e-commerce applications Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. study shows that have a significant direct effect attitude. Attitude also has The indirect this been known through attitude mediation objective is to expand by analyzing as variable between implications suggest users gain knowledge choose right platform, transaction security applications, can compare prices products offered market or other applications.

Язык: Английский

How Blockchain-Enabled Drivers Stimulate Consumers’ Organic Food Purchase Intention: An Integrated Framework of Information Systems Success Model Within Stimulus-Organism-Response Theory in the Context of Vietnam DOI

Bao Dinh Ho,

Cong Doanh Duong,

Viet Nga Thi Ngo

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 19

Опубликована: Окт. 4, 2024

Язык: Английский

Процитировано

4

Electronic Banking Ease of Use, Usefulness, Value, and Innovation Influencing Customer Satisfaction DOI Open Access
Jintanee Ru-Zhue, Neeranat Kaewprasert Rakangthong, Long Kim

и другие.

International Journal of Asian Business and Information Management, Год журнала: 2025, Номер 16(1), С. 1 - 18

Опубликована: Март 5, 2025

Ease of use and perceived usefulness have been underscored as predictors user behavior. Furthermore, technological innovation is seen a key to promoting service features that develop value for all users. However, past literature has not shown enough evidence outline how these factors influence satisfaction with electronic banking services. Thus, this research aims examine associations between usefulness, ease use, value, satisfaction; it uses the moderator. Some 650 pieces data, which were collected from bank users, analyzed using path analysis method. Results showed predicted users' value. Perceived also influenced satisfaction. Finally, moderated link Overall, developed service's leading improvement

Язык: Английский

Процитировано

0

Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen DOI Creative Commons

Bimo Satrio Djati,

Agus Abdurrahman

Deleted Journal, Год журнала: 2024, Номер 2(1), С. 97 - 109

Опубликована: Июнь 15, 2024

The purpose of this research is to determine the influence Social Media Marketing Activities on brand equity; equity E-WOM; E-WOM consumer purchasing intentions and intentions. Research data collection was carried out using a cross sectional approach over 1 month period questionnaires distributed via social media. Researchers consumers who made online purchases students in Yogyakarta. analysis tool uses SEM AMOS. results show that there significant relationship between media marketing activities e-wom; There no e-WOM variable purchase intention intention.

Язык: Английский

Процитировано

0

The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude DOI Open Access
Lily Purwianti,

Jason Jason,

Edy Yulianto

и другие.

MEC-J (Management and Economics Journal), Год журнала: 2024, Номер 8(3), С. 265 - 284

Опубликована: Дек. 21, 2024

This research examines the mediating role of consumer attitudes in using e-commerce applications Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. study shows that have a significant direct effect attitude. Attitude also has The indirect this been known through attitude mediation objective is to expand by analyzing as variable between implications suggest users gain knowledge choose right platform, transaction security applications, can compare prices products offered market or other applications.

Язык: Английский

Процитировано

0