International Journal of Social Service and Research, Год журнала: 2024, Номер 4(12)
Опубликована: Дек. 22, 2024
In recent years, sustainability has become an increasingly prominent focus in the global sportswear industry, driven by growing environmental awareness and consumer preferences. However, little research specifically addressed trends drivers of sustainable consumption Indonesia, a country marked its unique cultural, economic, landscape. This systematic review aims to synthesize current knowledge on examining factors influencing behavior, key challenges, opportunities for future development this sector. The researchers conducted comprehensive literature using primary databases (e.g., Scopus, Web Science) identify studies that explore environmental, social, economic dimensions Indonesia. Our analysis reveals Indonesian consumers are gradually shifting toward eco-friendly products, yet barriers such as limited awareness, higher costs, low market penetration brands persist. Additionally, culture socio-economic diversity present challenges promoting sportswear, especially among young urban populations. identifies clear trend environmentally-conscious patterns, albeit at slower pace compared Western countries. Future should developing targeted marketing strategies resonate with local values, affordability, campaigns emphasize benefits consumption. findings highlight potential Indonesia grow market, provided efforts made align industry practices expectations priorities.
Язык: Английский