
Deleted Journal, Год журнала: 2024, Номер 1(6), С. 8 - 20
Опубликована: Ноя. 4, 2024
With the rapid development of Internet technology, China's online shopping industry is also expanding rapidly, becoming an important part global e-commerce. This article investigates Chinese consumers' satisfaction levels with Taobao, Jingdong (JD.com), and Pinduoduo, three country's most popular e-commerce sites. The reviews historical these platforms, their market positioning, some unique spending habits consumers. paper analyzes several key factors that affect consumer satisfaction, including delivery accuracy, price, information quality, payment convenience, security. way aspects are handled by each platform greatly affects buying experience users. Technological innovations on platforms such as AI-driven recommendations, have dramatically improved user satisfaction. has its efficiency customer building own logistics system, Pinduoduo's both slightly inadequate in comparison. However, Jingdong's during peak hours still needs to be improved. points out while price a very factor for consumers when choosing platform, Pinduoduo find balance between low service quality. Lastly, future studies can explore how cross-border behavioral inclinations various groups could impact platform's subsequent stage. These findings suggest continued attention provide strategies increase improve well new ideas academic research.
Язык: Английский