Key Factors and Configuration Analysis of Improving Tourist Loyalty in Forest Park: Evidence from Yingde National Forest Park, South China
Forests,
Год журнала:
2025,
Номер
16(3), С. 463 - 463
Опубликована: Март 5, 2025
Tourist
perceived
value
is
an
important
antecedent
to
loyalty
by
enhancing
satisfaction,
revisiting
intentions,
and
recommendations,
thereby
promoting
sustainable
development
of
forest
parks.
However,
existing
research
has
not
sufficiently
examined
the
configurations
in
relation
increasing
tourist
specifically
context
parks,
representing
a
notable
gap
literature
that
requires
further
investigation.
To
address
this
gap,
both
covariance-based
structural
equation
model
(CB-SEM)
fuzzy-set
qualitative
comparative
analysis
(fsQCA)
models
were
conducted
explore
joint
effects
on
identify
pathways
dimensions
increase
loyalty,
based
Value-Satisfaction-Loyalty
Chain
model.
A
total
404
valid
questionnaires
collected
from
436
visitors
Yingde
National
Forest
Park
southern
China.
Among
respondents,
54.2%
male,
nearly
50%
over
36
years
old,
60%
held
university
degree.
The
results
indicate
significantly
influences
with
satisfaction
playing
crucial
mediating
role
between
loyalty.
Notably,
indirect
effect
mediated
was
found
be
greater
than
direct
Five
distinct
identified
for
categorized
into
three
models:
economic
value-driven
model,
functional
epistemic
dual-core
driven
emotional
social
Additionally,
four
which
subsequently
improves
These
grouped
two
modes:
plus
This
study
introduces
innovative
perspective
relationship
identifying
key
factors
within
five
enhance
satisfaction.
Moreover,
it
extends
application
theory
park
context.
findings
provide
valuable
insights
managers,
guiding
them
through
targeted
revisit
intentions
ultimately
supporting
park’s
development.
influence
individual
items
along
identification
optimal
item
combinations
necessitates
Furthermore,
deeper
exploration
heterogeneity
improving
required.
Язык: Английский
From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems?
Tourism and Hospitality,
Год журнала:
2025,
Номер
6(2), С. 89 - 89
Опубликована: Май 20, 2025
This
study
aims
to
explore
the
factors
influencing
word-of-mouth
(WOM)
intentions
among
cultural
tourists
in
Thailand’s
southern
border
provinces.
develops
a
comprehensive
framework
predicting
WOM
by
combining
Stimulus–Organism–Response
(S-O-R)
model,
theory
of
planned
behavior
(TPB),
and
cognitive–affective–conative
(CAC)
given
critical
role
tourism
marketing.
Data
were
collected
from
386
through
purposive
sampling
using
self-administered
questionnaire.
The
employs
structural
equation
modeling
(PLS-SEM)
investigate
relationships
between
trust,
attitude,
satisfaction,
intentions.
findings
reveal
that
attitude
significantly
impact
Social
influence
strongly
predicts
while
perceived
quality
influences
attitude.
Satisfaction
is
driven
value,
experience,
physical
environment,
tourist
engagement.
contributes
literature
integrating
different
behavioral
theories
provide
robust
model.
study’s
theoretical
contributions
practical
implications
for
scholars,
policymakers,
marketers,
site
operators
will
be
further
discussed.
Язык: Английский
The role of excellent service in enchasing the appeal of Tomok Tourism Village, Samosir Island, North Sumatera
Опубликована: Дек. 30, 2024
Purpose
-
The
purpose
of
this
study
is
to
explore
the
role
excellent
service
in
improving
tourist
experience
Tomok
Tourism
Village,
located
on
Samosir
Island,
North
Sumatra.
It
aims
identify
how
quality
can
enhance
attractiveness
village
for
visitors.
Methodology/Design/Approach
uses
interviews,
observations,
and
a
literature
review,
focusing
both
business
operators
visitors
gather
insights
impact
tourism
satisfaction.
Finding
found
that
friendly,
prompt,
professional
plays
significant
enhancing
satisfaction
encouraging
repeat
visits.
High-quality
directly
influences
tourists'
overall
their
likelihood
returning.
Originality/Value
This
research
provides
valuable
recommendations
managers
improve
standards,
which
could
help
attract
more
tourists
Village.
emphasizes
importance
creating
positive
lasting
impression
Язык: Английский