Sustainability,
Год журнала:
2025,
Номер
17(11), С. 5192 - 5192
Опубликована: Июнь 5, 2025
Energy-efficient
consumption
has
become
a
strategic
priority
to
mitigate
global
climate
change
and
enhance
national
energy
security.
While
social
media
reshaped
online
behavior,
the
mechanisms
through
which
these
digital
platforms
influence
energy-efficient
purchasing
remain
underexplored.
This
study
extends
Theory
of
Planned
Behavior
(TPB)
by
integrating
price
perception
variables
applies
multi-group
structural
equation
modeling
examine
how
shapes
Chinese
consumers’
intentions
purchase
air
conditioning.
The
results
show
that
(1)
exposure
strengthens
indirectly
via
behavioral
attitude,
subjective
norm,
perceived
control;
(2)
is
negatively
associated
with
intention;
(3)
effects
vary
age
cohort,
gender,
income—Generation
Z
female
consumers
are
more
susceptible
influence,
while
low-income
groups
exhibit
heightened
sensitivity.
These
findings
advance
TPB
theory
offer
guidance
for
platform
policies
aimed
at
promoting
consumption.
Sustainability,
Год журнала:
2025,
Номер
17(4), С. 1407 - 1407
Опубликована: Фев. 9, 2025
Owing
to
global
warming
and
changing
environmental
factors,
the
world
has
been
experiencing
negative
major
changes.
Society
is
showing
a
strong
reaction
these
problems
through
marches,
protests,
political
initiatives,
which
also
demonstrate
need
for
new
understanding
of
leadership.
In
this
respect,
green
transformational
leadership
emerges
as
potential
solution.
The
current
study
aims
determine
mediating
role
innovation
performance
in
effect
on
sustainable
competitive
advantage.
With
aim,
model
was
formed
by
utilizing
Natural
Resource-Based
View
(NRBV)
theory.
To
test
model,
data
were
collected
survey
answered
412
people
working
SMEs
Istanbul
analyzed
via
Smart-PLS
program.
results
indicate
that
had
moderate
role,
low
light
results,
advantage
predicted
NRBV
theory
found
have
achieved.
Sustainability,
Год журнала:
2025,
Номер
17(7), С. 2942 - 2942
Опубликована: Март 26, 2025
Sustainable
development
purposes
require
strong
emphasis
on
green
food
promotion
as
an
essential
component.
The
decision-making
process
of
Generation
X
members
toward
consumption
creates
important
effects
both
personal
health
and
environmental
sustainability
social
programs
economic
stability.
This
research
examines
self-identity
values
predictors
intentions
with
analysis
attitude
relevant
intermediate
factors
that
include
standards
well
perceived
control
over
behavior.
researcher
gathered
data
through
convenience
sampling
from
480
Chinese
participants.
Statistical
followed
the
pretest
to
perform
assessments
for
reliability
validity
testing.
Structural
equation
modeling
(SEM)
processed
while
validating
confirmatory
factor
path
Data
demonstrates
directly
drive
intentions.
These
operate
two
key
pathways:
(1)
shaping
positive
attitudes
food,
(2)
reinforcing
subjective
norms
behavioral
control.
mechanisms
collectively
promote
pro-environmental
choices
measurable
ecological
benefits.
shows
entity
positively
affects
because
it
strengthens
users’
self-belief
eco-conscious
consumers
leading
intensified
perception
behavior
enriches
TPB
(theory
planned
behavior)
by
proving
respond
including
environments
along
capacity
living
conditions
shape
generation
consumers’
buy
food.
findings
advance
sustainable
theories
revealing
generation-specific
mechanisms,
providing
actionable
insights
designing
targeted
marketing
strategies
policy
interventions.
Sustainability,
Год журнала:
2025,
Номер
17(7), С. 3111 - 3111
Опубликована: Апрель 1, 2025
Improving
green
behaviors
has
become
an
essential
strategy
for
organizations
due
to
its
significant
impact
on
organizational
reputation,
competitiveness,
and
performance.
However,
there
is
still
a
lack
of
understanding
how
managers
perceive
innovation
practices
in
emerging
economies.
Therefore,
this
study
examines
whether
are
motivated,
or
deem
it
ethical
responsibility,
have
social
pressure,
improve
behavioral
strategic
control
moderates
these
relationships.
Based
data
from
236
Chinese
firms,
our
results
indicate
that
top
management
motivation,
pressure
significantly
enhance
within
organizations.
contrary
expectations,
we
found
strategies
negatively
moderate
the
relationship
between
support
behaviors.
Moreover,
do
not
responsibility
Interestingly,
findings
reveal
strengthen
findings,
recommend
maintain
balance
ensure
effectively
contribute
sustainable
practices.
