Golden Ratio of Marketing and Applied Psychology of Business,
Год журнала:
2023,
Номер
3(2), С. 76 - 92
Опубликована: Июнь 30, 2023
This
study
aims
to
explore
the
effects
of
Environmental
Factors,
Brand
Image,
and
Product
Quality
on
Purchase
Decisions
Yamaha
Fazzio
motorcycles
in
Makassar
City.
Utilizing
a
questionnaire-based
survey,
data
were
collected
from
motorcycle
consumers
The
research
employs
multiple
regression
analysis
as
its
methodological
framework,
with
questionnaire
serving
primary
collection
tool.
population
this
encompasses
City,
sample
drawn
using
Slovin's
formula.
findings
indicate
that,
based
partial
tests,
Quality,
Consumer
have
positive
significant
impact.
Moreover,
results
simultaneous
tests
reveal
that
collectively
exert
influence
Decisions.
European Journal of Management and Business Economics,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 18, 2025
Purpose
This
study
aims
to
investigate
the
impact
of
gastronomic
sensory
experiences
on
customer
intention
revisit.
The
paper
analyses
if
perception
is
positively
related
experiential
value
and
attempts
verify
satisfaction
post-purchase
behaviour.
Design/methodology/approach
adopts
a
quantitative
approach
through
structural
equation
modelling
for
analysing
data
collected
from
416
respondents
in
Portugal,
country
well-known
its
gastronomy.
Findings
Sensory
impacts
functional
emotional
dimensions.
Furthermore,
immediate
induces
positive
behaviour
regarding
slow
food
restaurants.
Practical
implications
provides
practical
guidelines
managers
monitor
by
applying
marketing
techniques.
advocates
environmentally
sustainable
practices,
social
welfare
preservation
biodiversity
local
culinary
traditions.
Originality/value
Slow
Food
restaurants
must
remain
authentic
develop
traditional
experience.
practice
that
uses
senses
improve
customers’
emotions
dining
experiences.
Although
there
are
studies
applied
restaurant
sector,
hardly
any
food.
Journal of Hospitality and Tourism Insights,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 17, 2025
Purpose
This
study
explores
how
liking
music
shapes
customer
behavior
in
foodservice
settings
by
addressing
three
central
questions:
(1)
To
what
extent
do
positive
emotions
from
influence
time
spent,
choice
of
establishment
and
spending?
(2)
How
asymmetries
between
negative
emotional
deviations
expected
affect
these
behaviors?
(3)
Does
the
vary
across
such
as
bars/cafés
restaurants?
Design/methodology/approach
Using
stimulus–organism–response
(S–O–R)
model,
responses
triggered
behavior.
The
concept
segment-specific
thresholds
is
introduced,
examining
direct
effects
on
asymmetric
impacts
due
to
deviations.
Regression
analyses
assess
significant
time,
spending.
Findings
results
reveal
relationships
different
settings,
underscoring
distinct
role
need
consider
contextual
nuances.
Notably,
highlights
effects,
where
exert
a
stronger
than
Practical
implications
findings
suggest
that
managers
could
promote
engagement
tailoring
experiences
match
segment
preferences.
Collaborations
with
providers
may
further
support
targeted
musical
environments,
enhancing
brand
differentiation.
Originality/value
research
contributes
hospitality
literature
integrating
reference-dependence
framework
S–O–R
emphasizing
social
comparisons
asymmetry.
provides
insights
into
can
strategically
shape
consumer
decision-making.
Total Quality Management & Business Excellence,
Год журнала:
2024,
Номер
35(13-14), С. 1509 - 1541
Опубликована: Июль 9, 2024
This
study
explores
the
impact
of
distinct
characteristics
theme
restaurants
on
service
quality
and
behavioral
intentions.
As
unique
attributes
themed
continue
to
gain
in
popularity,
this
gathered
data
from
a
face-to-face
survey
776
diners
who
visited
various
across
different
regions
Taiwan.
The
validated
evaluation
customers'
quality,
affective
experience,
sensory
entertainment
relation
intention
within
proposed
conceptual
model,
which
was
then
tested
using
covariance-based
structural
equation
modeling
(CB-SEM)
analysis.
findings
reveal
that
experiences,
perception
experience
mediate
between
intention.
Furthermore,
underscores
servicescape
acts
as
moderating
factor
influencing
associations
thereby
reinforcing
links
study's
robustness
is
confirmed
by
implementing
alternative
models.
final
section
discusses
both
theoretical
managerial
implications
derived
these
outcomes.
Journal Of Vacation Marketing,
Год журнала:
2024,
Номер
unknown
Опубликована: Май 30, 2024
Toy
tourism
is
an
emerging
development
in
which
tourists
and
toys
can
gain
interactive
well-being
experiences
at
travel
destinations.
However,
few
studies
have
examined
the
process
of
how
this
be
accomplished
through
toy
activities.
By
using
self-congruence
theory
self-construal
as
a
theoretical
basis,
study
results
(
n
=
254)
demonstrate
that
value
creation
achieved
by
integrating
destination
variables
(i.e.,
congruence
among
toys,
tourists,
destinations)
personal
trait
self-construal).
Furthermore,
such
co-creation
mechanisms
illustrate
contributions
to
tourists’
self-expressiveness)
its
outcomes
self-identity
storytelling).
This
provides
insights
into
formation
examining
relationships
between
tourist,
destination,
Moreover,
it
useful
practical
implications
for
tourism-related
industries.
Tourism and Hospitality,
Год журнала:
2024,
Номер
5(3), С. 689 - 712
Опубликована: Авг. 17, 2024
Cognitive-experiential
self-theory
is
a
unique
model
for
exploring
restaurant
patrons’
decision
making.
Fear
and
its
impact
on
diners’
making,
particularly
related
to
specific
dining
contexts
(dine-in,
takeout,
delivery),
are
limited
in
their
representation
the
literature.
The
COVID-19
pandemic
provided
an
instance
where
single
fear
could
be
explored
universally
patrons.
This
study
explores
how
influences
perception
of
risk,
antipathy,
avoidance
toward
these
factors
intention
dine
restaurant.
Furthermore,
it
investigates
those
constructs
influence
diner
making
regarding
selection
one
identified
contexts.
Online
survey
data
(n
=
1225)
diners
were
analyzed
using
SEM.
research
finds
that
impacts
differentially.
Additionally,
environmental
control
as
valuable
tool
mitigation
fear.
had
devastating
industry,
partly
due
lack
into
fear,
helps
fill
important
gap
through
findings
theoretical
managerial
implications
provided.
