DESIGN CONSTRUCTION MAINTENANCE,
Год журнала:
2024,
Номер
4, С. 208 - 215
Опубликована: Дек. 31, 2024
This
study
considers
the
impact
of
technologies
such
as
Augmented
Reality
(AR),
Virtual
(VR),
and
Mixed
(MR)
on
customer
perception
design,
branding,
advertising
in
sustainable
jewelry
industry.
The
research
aims
to
analyze
how
demographic
factors
influence
adoption
these
develop
a
model
for
understanding
perception.
A
descriptive
exploratory
approach
was
used,
collecting
primary
data
through
structured
questionnaires
from
440
consumers.
Statistical
tools
Reliability
Analysis,
Regression,
ANOVA,
Mann
Whitney
Test,
SEM
Model
building
were
employed
analysis.
addresses
gap
specific
effects
AR,
VR,
MR
industry,
considering
unique
demands
behaviors
findings
will
provide
insights
into
characteristics
technology
perception,
ultimately
contributing
development
predicting
consumer
behavior
this
specialized
Electronic Commerce Research and Applications,
Год журнала:
2024,
Номер
65, С. 101381 - 101381
Опубликована: Март 19, 2024
We
propose
metaverse
as
a
medium
for
customer
brand
active
engagement
and
stimulating
the
purchase
intentions
towards
in
real
world.
The
participants
recruited
study
were
Gen
Z
respondents
who
are
main
adopters
of
metaverse.
'Nikeland'
Roblox
(one
successful
early
versions
metaverse)
was
chosen
experiential
space
participants.
results
indicated
that
new
age
consumers
looking
forward
to
futuristic
technology
platform
reported
interactivity
(user
control,
two-way
communication,
synchronicity)
world
positively
impacts
consumers'
experience
trust,
knowledge
attachment
which
turn
impact
leading
'consumer
intention
product
experienced
metaverse'
marketers
advertisers
can
engage
customers
through
initiatives
like
Digital
bill
boards,
NFTs,
virtual
events,
tours,
avatars
stores.
Journal of Computer Information Systems,
Год журнала:
2024,
Номер
unknown, С. 1 - 20
Опубликована: Окт. 22, 2024
The
advent
of
metaverse
technology
has
impacted
the
retail
sector,
shaping
e-commerce
platforms
into
a
new
form
metaverse-based
online
shopping
environments.
experience
is
to
shoppers,
making
it
crucial
comprehend
consumer
reactions
this
in
context
retail.
This
study
explores
intention
and
potential
use
for
using
UTAUT2
model
context-specific
antecedents.
Using
structured
questionnaire,
data
from
1340
consumers
were
collected
analyzed
through
PLS-SEM.
findings
indicated
that
factors
such
as
performance
expectancy,
effort
social
influence,
hedonic
motivation,
facilitating
conditions
influence
metaverse.
metaverse-related
antecedents,
namely,
sense
immersion
imagination,
have
positive
whereas
technological
anxiety
perceived
security
privacy
concerns
negative
impact
on
It
was
also
found
influences
stickiness
traditional
negatively
moderates
relationship.
unique
research
buying
behavior
provides
marketers,
managers,
designers,
developers
with
antecedents
insights.
Consumer
policymakers
can
draw
insights
study.
Journal of Innovation & Knowledge,
Год журнала:
2024,
Номер
9(3), С. 100535 - 100535
Опубликована: Июль 1, 2024
The
last
decade
has
seen
major
transformations
in
the
tourism
sector,
influenced
by
changes
consumer
behaviour
and
integration
of
technology.
Metaverse
emerged
as
a
transformative
force
but
with
certain
limitations.
In
this
sense,
literature
highlights
need
to
address
research
gaps
terms
levels
acceptance
new
technology
regard
challenges
faced
small
medium-sized
enterprises
(SMEs)
sector.
Thus,
main
objective
paper
is
assess
adoption
intention
high
enterprises,
focusing
on
key
role
paradigm.
For
data
collection,
total
172
have
been
surveyed
using
double
methodology,
PLS-SEM
QCA,
for
analysis.
results
show
that
intend
adopt
technologies
associated
concept
Business
Satisfaction
rather
than
possible
performance
it
may
represent.
These
represent
an
important
advance
understanding
sector
type
companies,
where
can
help
diverse
strategies
business
environment
without
having
excessive
Resistance
Change,
helping
be
able
face
conjunction
other
capabilities.
Acknowledging
the
potential
of
NFTs
(non-fungible
tokens)
to
enhance
consumer-brand
relationships,
major
luxury
fashion
brands
continue
enter
virtual
NFT
market,
releasing
exclusive
collectibles.
However,
this
emerging
market
poses
unique
challenges
for
in
crafting
that
successfully
convey
consistent
and
integrated
brand
meanings
luxury.
Given
visually
oriented
nature
NFTs,
study
aims
empirically
examine
how
visual
design
features
including
visibility
quality,
interact
with
perceived
prototypicality
products
(fashion
vs.
art
NFTs)
generating
consumers'
essence
brand,
resulting
purchase
intention.
This
enriches
understanding
impact
consumer
perceptions
intentions
toward
identifying
visibility,
as
critical
factors.
Journal of Metaverse,
Год журнала:
2025,
Номер
5(1), С. 25 - 37
Опубликована: Март 8, 2025
The
metaverse
is
a
virtual
ecosystem
formed
by
the
combination
of
innovative
technologies
such
as
augmented
reality
(AR),
(VR)
and
blockchain,
which
are
reshaping
global
trade,
consumption
patterns
cross-sector
collaboration.
This
offers
new
economic
structure
that
combines
physical
digital
worlds
with
elements
appreciation
assets,
proliferation
NFTs
integration
decentralised
finance
(DeFi)
applications.
subject
interest
research
both
in
business
world
academic
world.
In
this
study,
data
obtained
from
Scopus
database
covering
period
between
2018-2024
were
analysed
bibliometric
analysis
method.
institutions,
countries,
cited
studies
keyword
links
produced
most
works
evaluated
detail.
key
findings
study
indicate
on
economy
has
experienced
exponential
growth,
significant
contributions
United
Kingdom,
China,
States.
Additionally,
performance
reveals
metaverse,
NFT,
transformation
frequently
explored
topics
literature.
Journal of Fashion Marketing and Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 10, 2025
Purpose
This
study
aims
to
determine
Chinese
consumers’
motivations
for
purchasing
virtual
luxury
fashion
in
worlds
(i.e.
skins
video
games),
building
on
a
theory
of
consumption
values,
and
studies.
Design/methodology/approach
The
researchers
conducted
qualitative
research
that
utilised
semi-structured
interviews
thematic
analysis
using
NVivo.
About
21
participant
responses
were
collected
analysed
identify
classify
themes.
Findings
Consumers
purchase
products
nine
reasons.
These
include
social
value,
driven
by
conspicuous
needs
self-expression;
emotional
involving
perceived
enjoyment
connection
derived
from
game
characters;
functional
reflected
visual
aesthetics;
epistemic
rooted
novelty
conditional
linked
continual
usage
intention.
findings
offer
crucial
insights
into
how
consumers
perceive
the
value
luxury.
also
reveal
brand
awareness
exclusivity
shape
perceptions
fashion,
which,
turn,
influences
their
decisions.
Originality/value
is
timely
both
brands
creators
worlds,
given
increasing
collaboration
between
these
two
industries.
By
upon
this
contributes
rapidly
growing
field
consumption.
Furthermore,
study,
which
key
drivers
behind
decisions,
can
be
applied
real-life
collaborations
with
worlds.
A
comprehensive
understanding
consumer
strategic
guidance
product
development
enhancement
customer
experiences
environments.
Arts and the Market,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 1, 2025
Purpose
Non-fungible
tokens
(NFTs)
are
reshaping
art
markets
and
gaining
strong
stakeholder
interest.
While
research
has
examined
their
applications
in
ecosystems,
role
advancing
Web3D
remains
unclear.
Design/methodology/approach
A
systematic
literature
review
was
conducted
to
investigate
the
impact
of
NFTs
on
market
its
stakeholders,
analysing
89
systematically
selected
articles.
Findings
The
results
study
show
that
context
can
enhance
privacy
trust
through
blockchain
technology
protect
intellectual
property
ownership
rights
while
influencing
dynamics,
behaviour
investment
strategies.
Originality/value
As
ecosystem
grows,
ongoing
collaboration
critical
developing
strategies
ensure
sustainability,
transparency
innovation
digital
arts.
This
is
first
step
exploring
these
dynamics.
Highlights
(1)
utilise
robust
technology,
enhancing
by
safeguarding
within
ecosystems
spaces.
(2)
Tokenised
significantly
impacts
behaviours
actors
(3)
Exclusive
NFT
communities
offer
significant
social
returns.
(4)
Continuous
vital
policy
frameworks
standards,
ensuring
environmental
ecosystems.
