Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach DOI
Muhartini Salim,

Ade Tiara Yulinda,

Rina Suthia Hayu

и другие.

GATR Journal of Management and Marketing Review, Год журнала: 2024, Номер 9(4), С. 148 - 158

Опубликована: Дек. 30, 2024

Objective - This paper examines the formation of trust and customer satisfaction using a multidimensional approach. It aims to determine influence three factors perceived ease use, experience, company reputation in shaping consumer behavior. In addition, this study will also investigate on satisfaction. Methodology/Technique employs quantitative research method. was designed combination survey experimental methods. Study 1, method, involved customers who had shopped Tokopedia platform as unit analysis. The final number valid respondents 147 individuals. Meanwhile, 2, with an method classroom setting, (Scenario 1) 139 2) students from Department Management at University Bengkulu participants. Findings – study's results indicate that online shopping experience significantly influences and, turn, has positive effect Similar confirm use play significant role forming Implications provides valuable insights for platforms like enhance interactions maintain reputation, sustain competitive advantages, build long-term relationships consumers. Originality- introduces factors, one largest marketplaces Indonesia. These are essential previous studies have revealed their Type Paper: Empirical JEL Classification: M310 Keywords: Ease Use, Online Shopping Experience, Reputation, Trust, Satisfaction Reference should be made follows: Salim, M; Yulinda, A,T; Hayu, R.S; Sumarni, Y; Indriani, R. (2024). Analyzing Impact Customer Trust Satisfation E-Commerce Platform Using Multidimensional Approach, J. Mgt. Mkt. Review, 9(4), 148 158. https://doi.org/10.35609/jmmr.2024.9.4(1)

Язык: Английский

Shaping Fashion Industry Assimilating Digital Twins: Ground Breaking Approach of Sketch to Sale for Transforming the Fashion Design Process for Sustainability DOI
Bhupinder Singh, Komal Vig, Christian Kaunert

и другие.

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0
How Digital Twins Impact Responsiveness: A Dynamic Fit Approach to Information Processing for High-Involvement Product Demand Management DOI Creative Commons

Dominik Oehlschläger,

Andreas H. Glas, Michael Eßig

и другие.

Schmalenbach Journal of Business Research, Год журнала: 2024, Номер unknown

Опубликована: Дек. 23, 2024

Abstract In an era of rapidly evolving customer demands and technological advancements, organisations face mounting pressure to enhance their responsiveness. Digital Twins offer novel capabilities by providing comprehensive transparency on through dynamic interactive links between real-world entities digital counterparts. As a result, have the potential enable respond more swiftly effectively fluctuating across volume, process, product dimensions. However, still lack empirical explorations theoretical embedment, leading conceptual ambiguity. Through case study approach, integrates into framework Organisational Information Processing Theory (OIPT). Empirical evidence proposes that spectrum rather than one-size-fits-all solution. The findings further emphasise need for aligning Twin sophistication levels with Needs Constraints, highlighting interplay Capabilities creates cycle adaptation optimisation. On whole, presents four key implications: (1) Awareness about versatile application areas is created. (2) positive impact responsiveness outlined. (3) concept Constraints introduced OIPT. And (4) suggested. Therefore, contributes not only deeper understanding in demand management but also new fit perspective

Язык: Английский

Процитировано

0
Research on the impact of enterprise digital transformation based on digital twin technology on renewable energy investment decisions DOI Creative Commons
Mengxi Cao, Wonwook Song,

Yanyan Xu

и другие.

Energy Informatics, Год журнала: 2024, Номер 7(1)

Опубликована: Дек. 30, 2024

In the context of global climate change and sustainable development, enterprise digital transformation has become key to improving efficiency competitiveness. Digital twin technology, as an emerging tool, enables real-time monitoring, prediction, optimization by creating dynamic virtual models real-world processes. This paper explores impact twin-based on renewable energy investment decisions. Through empirical analysis over 200 companies globally, study finds that using technology exhibit higher accuracy in These show improved forecasting consumption returns, gaining a competitive edge. On average, these experience 15% ROI increase for their investments enjoy 20% acceleration decision-making process. Furthermore, delves into how adoption differs across various company sizes industries, providing actionable insights guidance enterprises embarking journey.

Язык: Английский

Процитировано

0
From Fear to Fascination DOI
Andi Asrifan, L. Santhosh Kumar,

Sheik Mohamed S. H.

и другие.

Advances in human and social aspects of technology book series, Год журнала: 2024, Номер unknown, С. 65 - 90

Опубликована: Ноя. 29, 2024

This chapter shows how generational attitudes regarding robotics changed from dread to interest. The study found significant age disparities in robotic technology perceptions 50 interviews and a 1,400-person survey. Due their digital upbringing positive media depictions, Generation Z Millennials are more accepting enthusiastic about robots. unfavorable cultural narratives upheavals, X Baby Boomers skeptical concerned. discusses fear fascination psychological theories exposure, familiarity, culture shape them. It also points out the ethical social issues of integrating into society necessity for focused education frameworks dispel myths encourage balanced perspective technology. Understanding variations allows stakeholders build strategies promote adoption across all groups, maximizing advantages while minimizing negatives.

Язык: Английский

Процитировано

0
Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach DOI
Muhartini Salim,

Ade Tiara Yulinda,

Rina Suthia Hayu

и другие.

GATR Journal of Management and Marketing Review, Год журнала: 2024, Номер 9(4), С. 148 - 158

Опубликована: Дек. 30, 2024

Objective - This paper examines the formation of trust and customer satisfaction using a multidimensional approach. It aims to determine influence three factors perceived ease use, experience, company reputation in shaping consumer behavior. In addition, this study will also investigate on satisfaction. Methodology/Technique employs quantitative research method. was designed combination survey experimental methods. Study 1, method, involved customers who had shopped Tokopedia platform as unit analysis. The final number valid respondents 147 individuals. Meanwhile, 2, with an method classroom setting, (Scenario 1) 139 2) students from Department Management at University Bengkulu participants. Findings – study's results indicate that online shopping experience significantly influences and, turn, has positive effect Similar confirm use play significant role forming Implications provides valuable insights for platforms like enhance interactions maintain reputation, sustain competitive advantages, build long-term relationships consumers. Originality- introduces factors, one largest marketplaces Indonesia. These are essential previous studies have revealed their Type Paper: Empirical JEL Classification: M310 Keywords: Ease Use, Online Shopping Experience, Reputation, Trust, Satisfaction Reference should be made follows: Salim, M; Yulinda, A,T; Hayu, R.S; Sumarni, Y; Indriani, R. (2024). Analyzing Impact Customer Trust Satisfation E-Commerce Platform Using Multidimensional Approach, J. Mgt. Mkt. Review, 9(4), 148 158. https://doi.org/10.35609/jmmr.2024.9.4(1)

Язык: Английский

Процитировано

0