Digital Marketing Outsourcing as a Development Driver for Small and Medium-Sized Businesses DOI Creative Commons
Н. П. Мешко,

Д.Б. Мамедова

European Journal of Management Issues, Год журнала: 2024, Номер 32(4), С. 215 - 224

Опубликована: Ноя. 29, 2024

Purpose of the article. To explore role digital marketing outsourcing as an effective tool for cost optimization, enhancing competitiveness, and achieving strategic goals small medium-sized enterprises (SMEs). Special attention is given to analyzing results a survey entrepreneurs who have experience using this strategy. Design/Methodology/Approach. The study exploratory in nature based on general scientific methods such description, comparison, analysis, specification. A comparative approach was employed identify key aspects market, including popular areas transferring functions external management. Additionally, modern management approaches, Agile, Lean, Data-driven marketing, were analyzed, highlighting their ensuring efficiency strategy context global competition. empirical part 20 SME entrepreneurs. Research findings. It found that owners believe (as non-core activities) effectively contributes provides access expert knowledge, improves achievement goals. Theoretical value research. confirmed feasibility driver development within theory. Practical Enterprise top managers can use scenario analysis decision-making transfer specific management, scalability, increased efficiency, competitive advantages long term. Originality/Value research include substantiated recommendations effectiveness technological progress dynamic market environment. limitations/Future main conclusions are focused companies already utilizing function outsourcing. This limits generalization only planning adopt Future could focus integration artificial intelligence technologies, process automation, Big Data enhance examining impact various economic sectors, manufacturing, services, or e-commerce, offers promising opportunities developing industry-specific recommendations. JEL Classification: M31, M15, L24, O33

Язык: Английский

Dijital Pazarlamada Yenilikçi Teknoloji ve Trendler DOI Creative Commons
Oya Eru

Özgür Yayınları eBooks, Год журнала: 2024, Номер unknown

Опубликована: Дек. 26, 2024

Bu bölümde dijital pazarlamanın dinamik ortamını yeniden şekillendiren yenilikçi teknolojiler ve trendler ele alınmaktadır. Geleneksel ötesine geçen işletmeler artırılmış gerçeklik (Augmented Reality-AR), sanal (Virtual Reality-VR) yapay zekâ (Artificial Intelligence-AI) gibi sürükleyici teknolojileri kullanarak gelişmiş müşteri deneyimleri yaratmaktadır. teknolojiler, kişiselleştirilmiş içerik sunmaktan reklamcılığı geliştirmeye etkileşimli pazarlama kampanyaları oluşturmaya kadar çeşitli amaçlar için kullanılmaktadır. Metaverse blokzincir teknolojilerinin yükselişi, işletmelere dünyalarda müşterilerle etkileşim kurmaları şeffaflık ile güvenliği artırmaları yeni yollar sunmaktadır. Etkileyici özellikle mikro etkileyicilerin kullanıcı tarafından oluşturulan içeriğin artan önemi gelişmeye devam etmektedir markalara hedef kitlelerine ulaşmaları etkili Arama motoru optimizasyonu (Search Engine Optimization-SEO), sesli arama sıfır tıklama yükselişiyle gelişmektedir bu da işletmelerin değişen ortamda görünürlüklerini korumaları stratejilerini uyarlamalarını gerektirmektedir. Ek olarak kısa biçimli videolar canlı yayın etkinlikleri trendler, fırsatlar yaratmakta stratejilerinin sürekli yenilenmesini Son etik uygulamaları veri gizliliğine olan vurgu önem kazanmakta işletmeleri tüketici güvenini korumak şeffaf sorumlu bir şekilde hareket etmeye teşvik etmektedir. Sürdürülebilirliğe ilgi, çevresel sosyal sorumluluğu stratejilerine entegre yönlendirmektedir. geleceğini şekillendirmekte uygulamalara öncelik vermelerini

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Digital Marketing Outsourcing as a Development Driver for Small and Medium-Sized Businesses DOI Creative Commons
Н. П. Мешко,

Д.Б. Мамедова

European Journal of Management Issues, Год журнала: 2024, Номер 32(4), С. 215 - 224

Опубликована: Ноя. 29, 2024

Purpose of the article. To explore role digital marketing outsourcing as an effective tool for cost optimization, enhancing competitiveness, and achieving strategic goals small medium-sized enterprises (SMEs). Special attention is given to analyzing results a survey entrepreneurs who have experience using this strategy. Design/Methodology/Approach. The study exploratory in nature based on general scientific methods such description, comparison, analysis, specification. A comparative approach was employed identify key aspects market, including popular areas transferring functions external management. Additionally, modern management approaches, Agile, Lean, Data-driven marketing, were analyzed, highlighting their ensuring efficiency strategy context global competition. empirical part 20 SME entrepreneurs. Research findings. It found that owners believe (as non-core activities) effectively contributes provides access expert knowledge, improves achievement goals. Theoretical value research. confirmed feasibility driver development within theory. Practical Enterprise top managers can use scenario analysis decision-making transfer specific management, scalability, increased efficiency, competitive advantages long term. Originality/Value research include substantiated recommendations effectiveness technological progress dynamic market environment. limitations/Future main conclusions are focused companies already utilizing function outsourcing. This limits generalization only planning adopt Future could focus integration artificial intelligence technologies, process automation, Big Data enhance examining impact various economic sectors, manufacturing, services, or e-commerce, offers promising opportunities developing industry-specific recommendations. JEL Classification: M31, M15, L24, O33

Язык: Английский

Процитировано

0