A proof-of-concept methodology for identifying topical scientific issues in new publications whose citations have not yet been established
Information and Innovations,
Год журнала:
2025,
Номер
19(3), С. 46 - 79
Опубликована: Янв. 24, 2025
Identification
of
topical
research
issues
using
bibliometric
data
is
complicated
by
the
fact
that
citation
publications
from
recent
years
has
not
yet
been
formed.
In
this
paper,
it
proposed
to
use
average
journal
over
two
rather
than
article
estimate
weight
keyword
occurring
in
sample
under
consideration.
order
identify
terms
characterize
relevant
topics,
represent
term
co-occurrence
network
coordinates
occurrence
per
year
and
normalized
visualize
graph.
Furthermore,
methodology
proposes
preprocessing
keywords
a
lemmatization
dictionary.
3,696
records
for
2022–2024
ScienceDirect
platform
on
topic
industry
digitalization
were
used
analysis.
The
VOSviewer
Scimago
Graphica
programs
sequentially.
former
was
display
overall
landscape
study,
while
latter
analyze
more
detail
individual
slices
obtained
with
VOSviewer.
A
‘convex
hull’
facilitate
perception
cluster
boundaries.
After
analysing
highlighting
terms,
provide
context
quoting
strings
defining
lesser-known
terms.
only
technical
technological
issue
but
also
an
economic
one,
as
evidenced
such
‘digital
economy’
‘Industry
5.0’.
Язык: Английский
Implementation of digital marketing strategies. Problems and benefits to the financial sector
Management,
Год журнала:
2024,
Номер
3, С. 124 - 124
Опубликована: Дек. 8, 2024
Introduction:
Financial
digital
marketing
relies
on
different
electronic
media
to
reach
a
greater
number
of
people
who
could
become
potential
clients
financial
corporations
through
it.
The
objective
pursued
is
identify
the
problems
and
benefits
that
it
has
brought
sector
in
terms
use
implementation
strategies.
Methodology:
methodology
this
study
was
based
systematic
review
primary
information
housed
open
access
databases,
mainly
Scopus,
Web
Science
Google
Scholar
last
five
years
(2020-2024).
Results:
Marketing
strategies
focus
directing
resources
toward
opportunities
increase
sales
provide
long-term
competitive
advantages.
In
services
space,
competition
driven
transformation
towards
customer
satisfaction
wide
range
options.
Conclusion:
Digital
essential
combining
traditional
approaches
crucial
success,
with
conversion
metrics
playing
critical
role.
less
advanced
regions,
policies
support
technological
innovation
are
needed
harness
potential.
experienced
diversity,
by
inclusion
fintech
companies,
which
benefited
SMEs
entrepreneurs
Язык: Английский